DS Group has announced an exclusive partnership with British dessert brand Ben’s Cookies, marking the brand’s official entry into the Indian market.

As part of the long-term master franchise agreement, DS Group plans to open up to 10 Ben’s Cookies outlets during the current financial year across Delhi and Mumbai, with the first six to seven stores expected to launch in June and July.

Founded in 1983 at Oxford’s Covered Market, Ben’s Cookies is globally known for its signature chunky and gooey cookies and freshly baked artisanal approach. Through this partnership, the brand aims to introduce its bakery-first retail concept to Indian consumers, focusing on in-store freshness and premium ingredients.

According to the company, the India expansion aligns with the growing demand for premium dessert formats, café-style experiences, and freshly prepared bakery products among urban consumers.

Sanskriti Gupta said the partnership represents an important step in DS Group’s expansion within the premium food retail segment. She added that the company plans to establish eight to ten physical stores across India during the current fiscal year as part of its broader growth strategy.

In addition to standalone retail outlets, Ben’s Cookies products will also be made available through leading food delivery and e-commerce platforms to expand accessibility across key markets.

Speaking about the collaboration, Luke Menezes shared that every Ben’s Cookies boutique in India will feature live-oven baking throughout the day to maintain the brand’s traditional freshness standards.

Alongside its signature cookies, the brand also plans to introduce cookie shakes, coffee offerings, and cookie ice cream sandwiches to the Indian market.

The partnership further reflects the growing appetite for premium dessert and café concepts in India, particularly among younger consumers seeking experiential dining and indulgent bakery offerings.

With its India debut, Ben’s Cookies is expected to strengthen the premium dessert retail landscape while expanding its international footprint through one of the world’s fastest-growing consumer markets.