ALIVAA HOTELS & RESORTS has proudly announced the inclusion of Hotel Hoften Lotus Court in Noida, Uttar Pradesh, marking a significant milestone as the 14th property in its rapidly expanding portfolio. With this move, ALIVAA strengthens its presence in North India while continuing to focus on offering dynamic and youth-driven hospitality experiences through The Hoften brand.

The Hoften brand, under the ALIVAA umbrella, is known for its efficient and smart service, making it a preferred choice among the modern, young traveller. The addition of Hotel Lotus Court underscores the group’s strategy to penetrate high-potential urban markets with thoughtfully curated, experience-first properties.

“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection,” shared Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business). “Noida is a truly dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences.”

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, emphasized the significance of this development in the company’s long-term vision. “As we strive to become a leading national player, Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s apparel hub and is the first of many planned for this city.”

The enthusiasm was equally echoed by Ashish Mittal, owner of Hotel Lotus Court. “Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. We eagerly look forward to this new chapter.”

This strategic expansion reiterates ALIVAA Hotels & Resorts’ ambition to grow across the country while maintaining a strong emphasis on innovation, smart hospitality, and guest delight.

About ALIVAA HOTELS & RESORTS:

A vibrant and rapidly growing hospitality group, ALIVAA HOTELS & RESORTS operates a diverse collection of hotels and resorts under its flagship brands – ALIVAA and The Hoften. With a commitment to quality and guest-centric experiences, the brand continues to shape exceptional stays in both established cities and emerging travel destinations.

JW Marriott Goa has announced the appointment of Himanshu Taneja as its new General Manager, marking an exciting chapter for the luxury beachfront resort. Backed by over 25 years of experience in the hospitality industry, Taneja is set to lead a dynamic leadership team focused on employee engagement, guest satisfaction, stakeholder relations, and revenue growth.

An alumnus of the Institute of Hotel Management and Catering Technology, Trivandrum, Taneja began his career with The Leela Mumbai and went on to work with premier hotel groups such as Taj Hotels and The Oberoi Group before joining Marriott International in 2010.

His journey with Marriott has been both versatile and impactful. From serving as Executive Chef at JW Marriott Mumbai Juhu to becoming the Director of Culinary for South Asia, Taneja shaped Marriott’s food and beverage vision with trend-setting concepts. In 2023, he transitioned to a broader role as Senior Director of Operations for South and East India, Bangladesh, and Sri Lanka, overseeing 48 hotels across the region.

Known for his strategic foresight, operational acumen, and people-first leadership, Taneja brings a unique blend of culinary expertise and business intelligence to his new role. His focus at JW Marriott Goa will include strengthening the resort’s positioning in the market, enhancing service standards, and fostering a culture of excellence.

As he takes the helm at this picturesque property, Taneja’s leadership is expected to bring fresh energy and continued innovation to the guest experience at JW Marriott Goa.

 Lords Hotels & Resorts has welcomed Prasad Bal as its new Associate Vice President – Revenue and Distribution, furthering its commitment to strengthening strategic leadership within the group.

With over ten years of industry experience, Bal brings in-depth knowledge of revenue strategy, market analysis, distribution management, and dynamic pricing models. His appointment is seen as a valuable step toward optimizing the brand’s revenue potential and driving future growth.

In his new role, Bal will oversee the optimization of distribution channels and implement proactive selling strategies and targeted action plans. His efforts will directly contribute to enhancing the brand’s reach and performance in an increasingly competitive hospitality landscape.

Vikas Suri, Vice President – Operations and Development, congratulated Bal, saying,

"We are thrilled to have Bal take on the role of AVP – Revenue and Distribution. His extensive experience in revenue management will be a great asset to the group. His appointment also reflects our commitment to attracting the best talent."

Sharing his excitement about the role, Prasad Bal said,

"Joining Lords Hotels & Resorts is an exciting opportunity to apply my expertise in revenue management. I look forward to contributing to the brand's continued growth and helping position Lords Hotels & Resorts as the leading mid-market hotel brand in India and beyond."

With this strategic appointment, Lords Hotels & Resorts continues to reinforce its position as a key player in the mid-market hospitality segment, driven by expert leadership and a future-focused vision.