Dusit International, a leading Thai hotel and property development company, and Grand Land Inc., a subsidiary of the Gaisano Grand Group, have officially broken ground on ASAI Cebu Oslob, introducing the ASAI Hotels brand to the Philippines. Expected to open in late 2026, this marks ASAI’s first beach resort, bringing its signature experience-driven hospitality to Oslob, a scenic coastal destination known for its pristine beaches and whale shark encounters.

Located in Barangay Lagunde, Oslob, ASAI Cebu Oslob will offer 98 compact yet functional rooms, most with private balconies overlooking the ocean or pool. Designed with modern travelers in mind, the resort will feature a communal Eat/Work/Play space, a beach bar serving craft cocktails and local beers, an inviting pool, and a dining experience celebrating Cebuano cuisine.

Beyond luxurious stays, ASAI Cebu Oslob will connect guests with immersive local experiences, from island-hopping to exploring Oslob’s rich biodiversity. The resort’s "Live Local" philosophy will be brought to life through community ambassadors, who will curate personalized itineraries to hidden snorkeling spots, cultural heritage sites, and natural wonders like Sumilon Island and Tumalog Falls.

Speaking about the project, Siradej Donavanik, Vice President – Development Global and Head of Culture at ASAI Hotels, said, "Building on the success of our city-based ASAI Hotels in Thailand and Japan, ASAI Cebu Oslob will create an immersive, social, and seamless resort experience in one of the Philippines' most beautiful coastal destinations."

The groundbreaking ceremony on February 3, 2025, saw key executives from Dusit International and Grand Land Inc. in attendance, along with local government officials. Highlighting the project’s impact, Ryan Bernard Go, President of Grand Land Inc., stated, "Our collaboration with Dusit International reflects our vision to create world-class hospitality experiences. ASAI Cebu Oslob will elevate Oslob’s appeal while supporting sustainable growth through meaningful local connections."

This development strengthens Dusit’s footprint in the Philippines, where the group already operates five properties, including Dusit Thani Manila, Dusit Thani Mactan Cebu Resort, Dusit Thani Residence Davao, dusitD2 Davao, and Dusit Thani Lubi Plantation Resort. Grand Land Inc. is also developing a Dusit Princess property in Cebu’s North Reclamation Area.

ASAI Hotels currently operates ASAI Bangkok Chinatown, ASAI Bangkok Sathorn, and ASAI Kyoto Shijo. The brand is set to expand further with ASAI Gamuda Cove in Malaysia (2026) and ASAI Hat Yai in Thailand (2028).

With sustainability and local immersion at its core, ASAI Cebu Oslob is poised to become a vibrant beachfront retreat, redefining resort hospitality in the Philippines.