Easy Boba Launches Thailand’s ChaTraMue Tea in India

Easy Boba Launches Thailand’s ChaTraMue Tea in India

By Hariharan U

Published on July 30, 2025

Easy Boba has officially launched the iconic ChaTraMue Thai Tea in India, bringing the beloved Southeast Asian flavour to bubble tea fans across the country. With this release, the brand is blending Thailand’s favourite tea with traditional Taiwanese bubble tea elements to deliver an experience that feels straight out of Bangkok or Taipei.

“Our customers aren’t just looking for bubble tea, they’re looking for the real thing”, says Adnan Sarkar, Founder of Easy Boba. “That’s what sets us apart.”

What makes Easy Boba’s drinks stand out is their deep focus on authenticity. The brand sources its tapioca pearls directly from Taiwan, preparing them fresh in-store using the same traditional techniques used across Asia. Each pearl is simmered in brown sugar, giving it a rich taste and perfect texture that serious boba lovers expect.

The bubbles, often seen as a small detail, are anything but basic here. “We import our bubbles straight from Taiwan to ensure they’re soft, bouncy, and flavourful, just like in Taipei”, Sarkar shares. 

For those who are lactose-intolerant or prefer plant-based options, Easy Boba also offers a vegan cream alternative that’s dairy-free and allergen-free without missing the signature smooth texture.

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“This isn’t about jumping on a bubble tea trend”, Sarkar adds “It’s about recreating the exact taste of East Asia, using real ingredients, made the right way.”

With the launch of ChaTraMue Thai Tea, Easy Boba is reshaping Mumbai’s café scene, one sip at a time, giving Indian customers a genuine bubble tea experience that’s big on flavour and rooted in culture.

About Easy Boba

Founded by Adnan Sarkar, Easy Boba is a pioneering brand in the Indian bubble tea market, with 20+ outlets and expanding. The brand is committed to delivering high-quality; authentic bubble tea experiences while redefining India's café culture.

For more details, kindly follow on Instagram@easybobaor visit www.easyboba.in


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