EasyMyTrip's $12.5M Luxury Hotel Investment to Transform Ayodhya's Hospitality Landscape

EasyMyTrip's $12.5M Luxury Hotel Investment to Transform Ayodhya's Hospitality Landscape

By Author

Published on February 14, 2024

EasyMyTrip, a household name in travel tech, is setting its sights on Ayodhya, India, with an ambitious plan to invest a whopping Rs1bn ($12.5m) in a luxury hotel project. This venture, in partnership with Jeewani Hospitality, marks a significant pivot towards enhancing the city's accommodation offerings, particularly for religious tourists flocking to the recently inaugurated Shree Ram Mandir.

The upcoming five-star hotel promises not just luxury but a strategic location that's less than a kilometer away from Shree Ram Mandir. This proximity is expected to be a major draw for visitors looking to immerse themselves in the spiritual essence of Ayodhya.

With religious tourism in Ayodhya on a steep upward trajectory, recording 1.439 billion tourists in 2022, EasyMyTrip's investment comes at an opportune time. The sector is anticipated to burgeon into a Rs59bn industry by 2028, creating upwards of 140 million jobs. This hotel project is not just an investment in bricks and mortar but a testament to the faith in Ayodhya's burgeoning potential as a spiritual hub.

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Nishant Pitti, CEO and co-founder of EasyMyTrip, shares the vision behind the investment, emphasizing the dual goal of offering opulence and peace in the heart of Ayodhya. With the city gaining momentum as a key destination post the establishment of the Ram Temple, attracting over 2.4 million visitors, the move is poised to cater to a segment yearning for premium hospitality experiences.

This announcement follows EasyMyTrip's positive financial performance, showcasing a 9.6% jump in net profit in the December quarter of fiscal year 2024. The venture into Ayodhya's hospitality sector aligns with the company's broader strategy to diversify its offerings and tap into new markets, mirroring the industry's overall momentum towards expanding in pilgrimage cities.

The move sees EasyMyTrip joining ranks with other hospitality players like OYO, which recently expanded its footprint in Ayodhya, signaling a growing interest in the city's hospitality market. Additionally, EasyMyTrip's recent stake acquisition in Eco Hotels and Resorts further underscores its commitment to sustainable and expansive hospitality ventures.


Celebrate the Festive Season in Style with Lords Hotels & Resorts

Celebrate the Festive Season in Style with Lords Hotels & Resorts

By Nishang Narayan

Published on December 21, 2024

This festive season, Lords Hotels & Resorts invites you to revel in the magic of the holidays with grand celebrations, exceptional dining experiences, rejuvenating offerings, and exclusive stay packages. Whether you're looking for a serene holiday escape or a vibrant destination to ring in the New Year, Lords has it all.

To make your celebrations even more special, the group is offering a stay package with discounts of up to 30% at select locations. It's the perfect opportunity to create cherished memories with family and friends in stunning settings.

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Speaking about the festive plans, Pushpendra Bansal, COO of Lords Hotels & Resorts, said, "We invite you to join us in commemorating Christmas and welcoming the New Year at our hotels, which are a haven of merriment for all ages. This delightful experience will surely immerse you in the essence of the season's enchanting celebrations."

With a presence spanning 70 hotels and over 3,000 keys across three nations, Lords Hotels & Resorts is known for its warm hospitality and exceptional experiences. This festive season, let Lords be your destination for unforgettable celebrations.

For more details and bookings, visit: Lords Hotels & Resorts Offers


Sterling Palavelli Godavari: A Reimagined Retreat in Konaseema

Sterling Palavelli Godavari: A Reimagined Retreat in Konaseema

By Nishang Narayan

Published on December 21, 2024

Sterling Holiday Resorts, a name synonymous with luxury and immersive travel, has reimagined its stunning property, Sterling Palavelli Godavari, nestled in the lush beauty of Konaseema. This 13-acre riverside retreat blends the region’s cultural richness with modern comforts, offering an unforgettable stay for travelers seeking tranquility and unique experiences.

A Natural Haven

Surrounded by sprawling coconut plantations and a vibrant biodiversity hotspot, the resort is home to 23 exotic species of flora. Guests can wake up to the breathtaking sight of blooming Amazonica lilies and thousand-petal lotuses in the central pond—a serene start to any day.

Heritage Meets Modern Luxury

Sterling Palavelli Godavari boasts accommodations that celebrate regional artistry while providing the ultimate comfort. Choose from Zamindar-style Houses and rustic Mud Houses for a heritage experience, Manduva Logili rooms showcasing local craftsmanship, or the newly upgraded spacious rooms and suites, featuring elegant, modern interiors that cater to the needs of art lovers and luxury travelers.

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According to Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, "Sterling Palavelli Godavari epitomizes our commitment to creating travel experiences that immerse guests in the region's essence while providing unmatched luxury and comfort."

Culinary Delights

The resort's signature all-day dining restaurant, Konaseema, is a gastronomic celebration of local flavors. Relish delicacies like Pulasa fish, the iconic Pootharekulu, or indulge in a blend of Indian and international cuisines thoughtfully curated to revive native tastes.

Exciting Experiences and Activities

From laidback luxury to high-energy adventures, Sterling Palavelli Godavari has something for every traveler:

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  • Relaxation: Dive into the Infinity Pool or rejuvenate at the Subuthi Spa.
  • Adventure: Speed-boat rides on the Godavari and thrilling on-site activities.
  • Celebrations: Host grand weddings or events in the resort’s 2-acre outdoor space with the Godavari River as a backdrop. For exclusivity, the houseboat offers CXO meetings and high-tea cruises.
  • Culture: Engage in local experiences like Burra Katha folk performances, Sankranti celebrations, temple trails, paddy cultivation tours, and jaggery-making workshops.

A Complete Getaway

Sterling Palavelli Godavari promises unforgettable sunsets, Instagram-worthy venues, and immersive cultural adventures, making it an ideal destination for travelers of all kinds.

Plan Your Escape
Book your stay now to experience the magic of Sterling Palavelli Godavari. For more details, visit www.sterlingholidays.com.


ITC Maurya Unveils ‘ECO NOËL’: A Sustainable Celebration of Christmas

ITC Maurya Unveils ‘ECO NOËL’: A Sustainable Celebration of Christmas

By Manu Vardhan Kannan

Published on December 21, 2024

This holiday season, ITC Maurya in New Delhi showcases its commitment to sustainability with the unveiling of ‘ECO NOËL’, a Christmas tree that harmonizes festive joy with environmental responsibility. Located at the heart of the Chaitya Lobby, the tree is a stunning symbol of Responsible Luxury, a hallmark of ITC Hotels.

Crafted entirely from 100% eco-sustainable materials, the ECO NOËL tree was brought to life after over 350 hours of dedicated effort. Adorned with unique decorations made from coconut shells, jute, coir ropes, broom twigs, and yarn, the tree exemplifies creativity and sustainability. A sparkling star atop completes this eco-conscious masterpiece, reminding visitors that luxury can coexist with mindful choices.

Sharing insights on the initiative, Amaan Kidwai, Area Manager (North Luxury ITC Hotels) and General Manager of ITC Maurya, said, “The Eco Noël Christmas Tree at ITC Maurya imbibes Responsible Luxury, reminding us that even in merry-making, we can make choices that honour the planet. Our team worked tirelessly for days, weaving these humble materials into a masterpiece, celebrating the principles of recycling. Let this season inspire us all to rejoice mindfully through sustainable resourcing.”

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Complementing the ECO NOËL tree, ITC Maurya’s Pastry Masters have created a remarkable gingerbread display, designed as a miniature replica of the hotel’s architectural design inspired by a Buddhist stupa. Adorned with intricate icing filigree and showcasing the hotel’s iconic dining brands, this sweet creation adds an extra layer of festive charm to the celebrations.

Through this initiative, ITC Maurya reinforces its commitment to the principles of "Reduce, Reuse, and Recycle" and sets an inspiring example for sustainable celebrations. The ECO NOËL tree not only represents environmental stewardship but also embodies teamwork and the creative spirit of WelcomEnviron, ITC’s sustainable practices initiative.

About ITC Maurya
A distinguished residence for world leaders and global icons for over 45 years, ITC Maurya is renowned for its Responsible Luxury ethos. It is the world’s first hotel to achieve LEED Platinum certification under the “Existing Building” category and has also earned the LEED Zero Water Certification. Known for its award-winning dining destinations like Bukhara, Dum Pukht, and Avartana, ITC Maurya blends luxury with sustainability, making it one of Delhi’s most iconic hotels.

Here’s to a festive season filled with merry moments, sustainable magic, and a commitment to leaving a positive social footprint!

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