EasyMyTrip's $12.5M Luxury Hotel Investment to Transform Ayodhya's Hospitality Landscape

EasyMyTrip's $12.5M Luxury Hotel Investment to Transform Ayodhya's Hospitality Landscape

By Author

Published on February 14, 2024

EasyMyTrip, a household name in travel tech, is setting its sights on Ayodhya, India, with an ambitious plan to invest a whopping Rs1bn ($12.5m) in a luxury hotel project. This venture, in partnership with Jeewani Hospitality, marks a significant pivot towards enhancing the city's accommodation offerings, particularly for religious tourists flocking to the recently inaugurated Shree Ram Mandir.

The upcoming five-star hotel promises not just luxury but a strategic location that's less than a kilometer away from Shree Ram Mandir. This proximity is expected to be a major draw for visitors looking to immerse themselves in the spiritual essence of Ayodhya.

With religious tourism in Ayodhya on a steep upward trajectory, recording 1.439 billion tourists in 2022, EasyMyTrip's investment comes at an opportune time. The sector is anticipated to burgeon into a Rs59bn industry by 2028, creating upwards of 140 million jobs. This hotel project is not just an investment in bricks and mortar but a testament to the faith in Ayodhya's burgeoning potential as a spiritual hub.

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Nishant Pitti, CEO and co-founder of EasyMyTrip, shares the vision behind the investment, emphasizing the dual goal of offering opulence and peace in the heart of Ayodhya. With the city gaining momentum as a key destination post the establishment of the Ram Temple, attracting over 2.4 million visitors, the move is poised to cater to a segment yearning for premium hospitality experiences.

This announcement follows EasyMyTrip's positive financial performance, showcasing a 9.6% jump in net profit in the December quarter of fiscal year 2024. The venture into Ayodhya's hospitality sector aligns with the company's broader strategy to diversify its offerings and tap into new markets, mirroring the industry's overall momentum towards expanding in pilgrimage cities.

The move sees EasyMyTrip joining ranks with other hospitality players like OYO, which recently expanded its footprint in Ayodhya, signaling a growing interest in the city's hospitality market. Additionally, EasyMyTrip's recent stake acquisition in Eco Hotels and Resorts further underscores its commitment to sustainable and expansive hospitality ventures.


ITC Grand Central Mumbai Celebrates World Environment Day with Sustainability-Focused Initiatives

ITC Grand Central Mumbai Celebrates World Environment Day with Sustainability-Focused Initiatives

By Manu Vardhan Kannan

Published on June 9, 2026

ITC Grand Central Mumbai marked World Environment Day with a series of initiatives aimed at promoting sustainability, environmental awareness, and responsible living. The activities reflected the hotel's ongoing commitment to integrating eco-conscious practices into its hospitality experience while encouraging guests, associates, and employees to adopt greener habits.

A key highlight of the celebrations was the hotel's Kitchen Garden, which continues to support sustainable hospitality through the cultivation of fresh herbs and produce. The garden features a variety of ingredients, including cherry tomatoes, chillies, coriander, mint, basil, and ajwain, helping promote responsible sourcing and the use of locally grown produce in culinary operations.

To raise awareness about biodiversity and the importance of green spaces, the hotel introduced informative name plaques for trees and plants located across the property. These plaques provide details about each plant's ecological significance, environmental benefits, and contribution to a healthier ecosystem, creating educational touchpoints for visitors and team members.

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As part of its efforts to encourage sustainable food choices, ITC Grand Central Mumbai also introduced a specially curated Green Meal at the staff cafeteria. The initiative highlighted the benefits of mindful consumption and plant-forward dining while encouraging employees to make environmentally conscious food choices.

Extending the message of sustainability beyond the hotel premises, guests and associates were presented with Tulsi saplings. The gesture symbolised wellness, resilience, and a collective responsibility towards building a greener future.

Employees from various departments also took part in an environment-themed drawing competition, using creativity to share their perspectives on conservation and the role individuals can play in protecting the planet.

Further strengthening its sustainability efforts, the hotel partnered with Ugaoo to host a dedicated green showcase featuring a selection of plants and gardening solutions. The initiative gave guests and employees an opportunity to explore and purchase indoor and outdoor plants, encouraging greener homes, workplaces, and everyday lifestyles.

Through these activities, ITC Grand Central Mumbai reaffirmed its commitment to responsible hospitality and environmental stewardship. By promoting awareness, encouraging sustainable choices, and fostering a stronger connection with nature, the hotel continues to support a more environmentally conscious future.


Marriott India Plants 125,000 Trees on World Environment Day 2026 Under “Four Trees Per Room” Initiative

Marriott India Plants 125,000 Trees on World Environment Day 2026 Under “Four Trees Per Room” Initiative

By Hariharan U

Published on June 9, 2026

 Marriott India has reaffirmed its long-standing commitment to environmental responsibility by successfully achieving its World Environment Day 2026 target of planting 125,000 trees across its portfolio of more than 200 hotels nationwide.

Building on the success of 2025, when the organization planted 100,000 trees, this year’s initiative was driven by an expanded “Four Trees Per Room” commitment. The program reflects Marriott India’s continued focus on creating measurable environmental impact through collective participation across its hotel ecosystem.

The initiative saw participation from 7,713 associates, who collectively contributed over 21,000 volunteer hours toward tree plantation and environmental conservation efforts. With a combined portfolio of over 30,000 rooms, Marriott India strengthened its belief that meaningful sustainability outcomes are achieved through large-scale collaboration between teams, partners, and local communities.

Tree plantation drives were conducted across multiple cities in partnership with local authorities, NGOs, environmental organizations, and community groups. These efforts focused on restoring green cover, enhancing biodiversity, supporting local ecosystems, and contributing to long-term climate resilience across regions.

Sanjay Gupta, Chairman, Marriott India Business Council, highlighted the organization’s continued push toward sustainability, stating that environmental stewardship is deeply embedded in Marriott’s operational philosophy. He noted that the “Four Trees Per Room” initiative reflects the company’s commitment to scaling impact while engaging associates across India in meaningful climate action.

As part of the broader Serve 360 sustainability platform, individual properties also contributed to the initiative. Sheraton Grand Bangalore Hotel at Brigade Gateway pledged 920 trees under the campaign and organized plantation activities in the Devanahalli region along with seed bombing at Aura Foothills to further support biodiversity and ecological restoration.

Sushma Khichar, General Manager of Sheraton Grand Bangalore Hotel at Brigade Gateway, emphasized the importance of collective participation, noting that small, consistent actions can lead to significant environmental impact. She added that the hotel remains committed to supporting Marriott India’s sustainability vision while engaging meaningfully with local communities.

Beyond tree plantation, Marriott India continues to strengthen its sustainability roadmap through energy efficiency programs, water conservation initiatives, waste reduction practices, responsible sourcing, and community-driven environmental projects across its properties.

Through these combined efforts, Marriott India continues to position sustainability not as a standalone initiative, but as an integrated part of its hospitality philosophy, one that connects operational excellence with long-term environmental responsibility.


Novotel Mumbai Juhu Beach Marks World Ocean Day 2026 with Sustainability Initiatives

Novotel Mumbai Juhu Beach Marks World Ocean Day 2026 with Sustainability Initiatives

By Manu Vardhan Kannan

Published on June 6, 2026

Novotel Mumbai Juhu Beach reaffirmed its commitment to sustainability and environmental responsibility as part of World Ocean Day 2026 and Accor’s Save Ocean campaign, which is now in its third year since its launch in 2024. Through a series of initiatives focused on marine conservation, waste reduction and community engagement, the hotel continues to strengthen its efforts towards responsible hospitality.

Observed annually on 8 June, World Ocean Day highlights the importance of protecting oceans and marine ecosystems from pollution and environmental degradation. In line with this vision, Novotel Mumbai Juhu Beach has integrated sustainable practices across its operations while encouraging greater awareness around environmental conservation.

As part of the campaign, the hotel organised a beach clean-up drive at Juhu Beach on 3 June, 2026, in collaboration with Funsmart Knowledge Solution Foundation. The initiative brought together hotel associates and volunteers to help clean the coastline while spreading awareness about marine pollution, waste segregation and environmental responsibility. The activity reflected the belief that safeguarding oceans requires the collective efforts of businesses, communities and individuals.

The hotel has also introduced several measures to reduce its environmental impact. One of the key initiatives includes the installation of an in-house bottling plant, helping minimise the use of single-use plastic bottles and supporting a more sustainable operating model.

Further strengthening its waste management efforts, Novotel Mumbai Juhu Beach has installed waste segregation bins at key locations across the property. The initiative encourages guests, visitors and associates to actively participate in responsible waste disposal practices. The hotel has also incorporated sustainably sourced personal care kits as part of its guest amenities, aligning with its commitment to conscious consumption and environmentally responsible operations.

The property believes that such initiatives can inspire neighbouring communities to adopt sustainable habits and contribute towards a cleaner environment. By promoting responsible waste management and encouraging collective accountability, the hotel aims to create a positive and lasting impact for future generations.

Speaking about the initiative, Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, said, "At Novotel Mumbai Juhu Beach, sustainability is not viewed as a standalone initiative but as an integral part of how we operate every day. As we mark the third year of Accor's Save Ocean campaign, we remain committed to reducing our environmental footprint through responsible practices, conscious resource management, and community engagement. The beach clean-up drive served as a meaningful reminder that even small collective actions can contribute towards preserving our coastlines and marine ecosystems for future generations."

Manav Sony, Founder, Funsmart Knowledge Solution Foundation, said, "Environmental conservation requires long-term commitment and collaboration. We were pleased to partner with Novotel Mumbai Juhu Beach on this initiative, which not only helped create awareness around marine pollution but also encouraged community participation in protecting our natural ecosystems. Such efforts play an important role in fostering sustainable habits and driving positive environmental impact."

Through these initiatives, Novotel Mumbai Juhu Beach continues to support Accor’s broader sustainability goals while encouraging responsible practices that contribute to the protection of oceans and the environment.

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