EatSure Expands Culinary Horizons with Second Outlet in Pune's Baner

EatSure Expands Culinary Horizons with Second Outlet in Pune's Baner

By Author

Published on October 12, 2023

Rebel Foods, the world's largest internet restaurant company, is making waves in Pune with the launch of its second EatSure smart foodcourt in Baner, Maharashtra. Following the resounding success of its inaugural smart foodcourt at Law College Road, this new venture promises to redefine dining experiences with its unique digital ordering system and a diverse selection of iconic brands all under one roof.

Located near Balewadi High Street, the Baner Foodcourt boasts a spacious 1000-square-foot area, offering patrons a comprehensive and entirely digital customer experience. This innovative concept aims to revolutionize dining in Baner, Pune, aligning with EatSure's commitment to open 100 offline stores across different categories in the next two years.

The Baner Foodcourt continues EatSure's tradition of allowing customers to order from multiple brands in a single order, all in a queue-less, fully digital format. Customers can conveniently place orders through kiosks, iPads, or by scanning QR codes on their tables. Once prepared, orders are promptly notified to customers through digital screens in the store or via WhatsApp messages.

This culinary haven boasts over 15 iconic brands representing a wide range of food categories. Whether you're in the mood for the robust flavors of Behrouz Biryani, the delicious wraps from Faasos, mouthwatering pizzas from Ovenstory, or decadent desserts from Sweet Truth, you can savor it all in a single order. The foodcourt also features renowned brands such as Wendy's, Lunchbox, SLAY Coffee, Firangi Bake, and more. This innovative approach ensures that groups, families, and friends can relish their favorite dishes without the hassle of separate orders or long queues, making it a unique venture in the Indian QSR and food-tech landscape.

Sagar Kochhar, Co-Founder of Rebel Foods, shared his thoughts on the launch: "With the aim of building EatSure as a category creator and bringing multiple category leading brands together, we are re-imagining the conventional offline F&B experience. The launch of our second smart food court in Baner represents a significant step forward towards EatSure’s overarching mission of bringing the foodcourt experience to high-streets. Like its predecessor, the Baner foodcourt too aims to redefine dining with seamless, digitally-driven ordering experience, offering convenience and diverse culinary choices all under one roof. The launch reinforces EatSure’s dedication to delivering exceptional dining experiences and marks a significant step in the expansion journey."

Embracing the vibrant heart of Pune, the Baner Foodcourt effortlessly caters to both corporate hubs and residential neighborhoods, promising an extraordinary culinary experience that resonates with the diverse tastes of this thriving locale.

EatSure Foodcourts are designed for group celebrations, whether it's a family commemorating an anniversary, friends celebrating a birthday bash, or corporate gatherings. These innovative foodcourts ensure that both intimate and grand groups enjoy multiple cuisines without compromising on their food choices.

Rebel Foods, at the forefront of the direct-to-consumer revolution in online dining, brings it to life through EatSure's virtual food court. The Baner launch replicates the ease of a physical food court, enabling consumers to order from top brands in a single order. With their growing omni-channel presence, the EatSure app has already captivated over 10 million users in 80+ cities across India.


IndusFood Manufacturing 2025: A Major Milestone for India's F&B Innovation

IndusFood Manufacturing 2025: A Major Milestone for India's F&B Innovation

By Manu Vardhan Kannan

Published on January 15, 2025

IndusFood Manufacturing 2025 wrapped up with resounding success, marking a major milestone in the global food and beverage industry. The event, held from January 9–11, 2025, at the India International Convention Centre (IICC – Yashobhoomi) in New Delhi, was organized by India Exposition Mart Limited (IEML) in collaboration with the Trade Promotion Council of India (TPCI).

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Under the guidance of Dr. Rakesh Kumar, Chairman of IEML, the event highlighted the venue’s ability to organize large-scale international exhibitions, extending its reach beyond Greater Noida. IEML’s innovative approach set new standards for the exhibition industry, positioning IndusFood Manufacturing 2025 as a global platform for F&B advancements.

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The event hosted four specialized shows under one roof:

  • IndusFood Tech: Featuring groundbreaking food processing technologies.

  • IndusFood Packaging: Showcasing sustainable and smart packaging innovations.

  • IndusFood Ingredients: Displaying premium ingredients driving F&B innovation.

  • IndusFood Hospitality: Presenting modern solutions for the hospitality industry.

Spanning 27,000 square meters of exhibition space, the event attracted over 12,000 visitors and 500+ hosted international participants. With 300 exhibitors presenting state-of-the-art machinery, technology, and solutions, the event also hosted a summit with 17 engaging sessions, attended by more than 600 industry delegates. These sessions fostered dynamic discussions on the future of food manufacturing.

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Dr. Rakesh Kumar shared his thoughts on the event’s strategic importance, saying, “IndusFood Manufacturing 2025 is a testament to IEML’s vision of creating a globally recognized platform for innovation and excellence. With the support of the Ministry of Commerce & Industry and our dedicated partners, we aim to transform India into a hub for F&B innovation, generating sustainable investments and fostering meaningful collaborations.”

International buyers and delegates from 18 countries, including Algeria, Australia, Canada, Israel, South Africa, and the USA, also participated, exploring new partnerships with Indian companies. This global engagement reaffirmed India’s rising stature in the global food and beverage sector.

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Dr. Kumar’s visionary leadership and IEML’s operational excellence were key to the event’s success, creating a transformative platform for exhibitors, buyers, and stakeholders. With its focus on technology, packaging, ingredients, and hospitality, the event provided a unique space for groundbreaking advancements and impactful business outcomes.

IndusFood Manufacturing 2025 further solidified IEML’s position as a trailblazer in the MICE (Meetings, Incentives, Conferences, Exhibitions) industry, contributing to India’s economic and industrial growth.


Blinkit CEO Addresses NRAI Concerns Over 10-Minute Food Delivery App

Blinkit CEO Addresses NRAI Concerns Over 10-Minute Food Delivery App

By Nishang Narayan

Published on January 15, 2025

Blinkit CEO Albinder Dhindsa has addressed concerns raised by the National Restaurants Association of India (NRAI) regarding the launch of Bistro, Zomato's standalone 10-minute food delivery app. The NRAI recently flagged potential competition concerns and hinted at approaching the Competition Commission of India (CCI) about similar rapid delivery apps like Bistro and Swiggy's Snacc.

Responding to these concerns, Dhindsa clarified that Bistro operates as a completely independent entity, separate from Zomato’s primary app. He assured that no Zomato restaurant data has been used to develop or market Bistro, emphasizing,

“This is a standalone team, with a standalone app – and no Zomato restaurant data has been used. We will not even use the Zomato app to market Bistro.”

Dhindsa also addressed apprehensions about Zomato launching private brands that could compete with restaurant partners. He reaffirmed the company’s ethical commitment, stating,

“Zomato will never launch private brands on the main app to compete with our restaurant partners. Ethics and sticking to our word mean more than anything else to us, and we are not going to compromise just to save on marketing costs.”

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Highlighting Bistro’s potential, Dhindsa noted that the app aims to add value to the food and restaurant ecosystem, not disrupt it. He shared,

“All the companies innovating with us on Bistro also work with a number of restaurants, and our success at Bistro has the potential to add value for the entire ecosystem.”

The NRAI’s concerns stem from the growing competition posed by standalone apps like Bistro, which may challenge traditional restaurant business models. With the rise of 10-minute food delivery services, the industry is closely watching how such innovations will reshape customer expectations and operational dynamics.

Blinkit and Zomato’s commitment to ethical practices and collaboration with restaurants may set a precedent for ensuring that rapid delivery models coexist harmoniously with the broader food service industry.


Butterfly High Thane Unveils a Stylish Transformation with Vibrant Vibes

Butterfly High Thane Unveils a Stylish Transformation with Vibrant Vibes

By Manu Vardhan Kannan

Published on January 14, 2025

Butterfly High, a beloved dining spot in Thane, Mumbai, has undergone a spectacular transformation, unveiling a bold and vibrant new look. Originally launched in 2021, the venue now boasts stunning interiors designed to cater to everything from casual meals to intimate celebrations.

A Dynamic Vision

The redesign, spearheaded by renowned interior designer Nishant Desai, blends form and function seamlessly. “The transformation of Butterfly High is a celebration of both form and function. We aimed to create a space that was visually captivating, yet comfortable and inviting,” said Desai. Featuring vibrant hues, luxurious textures, and sleek lines, the revamped interiors create an atmosphere where guests can feel at home while enjoying something extraordinary.

A Place for Every Occasion

With stylish décor, vibrant colors, and cozy seating, the revamped Butterfly High offers distinct spaces tailored for varied experiences. Whether it’s a festive dinner, a casual outing, or a night out with friends, the thoughtfully redesigned space ensures an unforgettable experience for all occasions.

Commitment to Innovation and Quality

Ankita Poojari, director of Shiv Sagar Foods & Resorts Pvt. Ltd., emphasized the venue’s renewed appeal: “Our goal has always been to offer not just a dining experience, but a place where memories are made, and bonds are strengthened. With the revamped interiors and exciting menu additions, we are confident Butterfly High will continue to be the destination of choice for anyone looking to enjoy great food, great drinks, and even better company.”

The transformation reflects the brand's dedication to aligning with Thane's vibrant energy while delivering the best in hospitality and dining. Nikita Poojari, also a director, added, “The rejuvenation of Butterfly High is a testament to our commitment to innovation and quality. We’ve invested in creating a space that aligns with the vibrant energy of Thane while offering the best in hospitality and dining.”

A Redefined Destination

Managing partner Nikhil Rochlani shared his excitement about the transformation: “Butterfly High has always been a popular destination, but this transformation will redefine what people expect from dining and nightlife in Thane. It's a dynamic space that has something for everyone, and we can't wait for our patrons to experience it firsthand.”

With its bold new vibe, Butterfly High Thane is set to become the ultimate go-to destination, combining great food, drinks, and ambiance for an unparalleled experience.

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