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By Author
Published on December 1, 2023
In an unprecedented move in aviation history, Virgin Atlantic has completed the world's first transatlantic flight using 100% Sustainable Aviation Fuel (SAF). The flight, known as Flight100, traveled from London Heathrow to New York JFK, marking a significant milestone in the journey towards decarbonizing long-haul aviation.
SAF, primarily derived from waste products, offers up to 70% CO2 lifecycle emissions savings compared to traditional jet fuel. It's a practical alternative for today's aviation industry, where other technologies like electric and hydrogen power are still years from being feasible. Despite its potential, SAF currently accounts for less than 0.1% of global jet fuel volumes, and fuel standards allow for only a 50% SAF blend in commercial jet engines.
Flight100, a monumental step forward, demonstrates that the larger challenge in scaling up SAF production is one of policy and investment. Both industry and government are urged to act swiftly to establish a robust UK SAF industry. Virgin Atlantic led this pioneering initiative in collaboration with key partners like Boeing, Rolls-Royce, Imperial College London, University of Sheffield, ICF, and Rocky Mountain Institute, and in partnership with the Department for Transport.
The SAF used for Flight100 comprised a unique dual blend: 88% HEFA (Hydroprocessed Esters and Fatty Acids) supplied by AirBP and 12% SAK (Synthetic Aromatic Kerosene) from Virent, a subsidiary of Marathon Petroleum Corporation. HEFA is made from waste fats, while SAK is produced from plant sugars. This combination ensures not just the sustainable operation of the flight but also contributes positively to the food chain.
Moreover, Flight100 aims to assess the effects of SAF use on non-carbon emissions. With support from consortium partners, the research will enhance scientific understanding of SAF's impact on contrails and particulate matter, aiding in the integration of contrail forecasts in flight planning.
Virgin Atlantic, renowned for its young, fuel-efficient fleet, views Flight100 as a continuation of its 15-year dedication to developing SAF. CEO Shai Weiss emphasizes that SAF is a viable, safe, drop-in replacement for fossil-derived jet fuel, calling for further advancements in this field. Sir Richard Branson, Virgin Atlantic's founder, reflects on the airline's legacy of challenging the status quo, asserting that this milestone is a testament to its ongoing commitment to innovation and sustainability in aviation.
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By Nishang Narayan
Published on May 31, 2025
Ras Al Khaimah Tourism Development Authority (RAKTDA) made a landmark move in the Emirate’s hospitality journey with the debut of the Tourism Excellence Awards, a prestigious platform honouring those transforming Ras Al Khaimah into one of the world’s fastest-growing travel destinations.
Held under the patronage of His Highness Sheikh Ahmed bin Saud bin Saqr Al Qasimi, Chairman of the Public Services Department in Ras Al Khaimah, the inaugural ceremony took place on 21 May 2025 at the stunning Mövenpick Resort Al Marjan Island.
The awards celebrated outstanding performers across six dynamic categories:
Corporate Hospitality Excellence
Individual Innovation
Culinary Artistry
Hospitality Leadership
Community Involvement
Environmental Responsibility
This comprehensive recognition structure reflects RAKTDA’s intent to spotlight excellence at every level—be it individuals, teams, or companies.
Speaking at the event, Raki Phillips, CEO of RAKTDA, said,
“The Ras Al Khaimah Tourism Excellence Awards mark an important milestone in our journey to become a leading global destination. By recognising those who go above and beyond to deliver unforgettable experiences, we are not only celebrating their achievements, but fostering a culture of continuous improvement, innovation, and community engagement.”
More than just accolades, the awards align with RAKTDA’s wider mission of building a sustainable, inclusive, and culturally rich tourism ecosystem. They aim to enhance traveller confidence, elevate service standards, foster innovation, and drive collaboration between businesses, local communities, and government bodies.
Phillips added,
“These awards mark a new era of recognition and inspiration in Ras Al Khaimah’s exceptional tourism story—one driven by shared ambition, pride in local achievement, and a commitment to excellence at every touchpoint.”
For more information and interview requests, reach out to:Nidhie Raj Singh | +91 9999 266134 | nidhies@branditindia.comPriyanshi Jain | +91 8527217660 | priyanshij@branditindia.com
To explore Ras Al Khaimah’s journey and initiatives, visit www.visitrasalkhaimah.comFollow: Facebook | Twitter | Instagram | LinkedIn | YouTubeHashtag: #VisitRasAlKhaimah
Published on May 28, 2025
The Vietnam Golf Coast is calling travellers this summer with its unique blend of lush landscapes, cultural immersion, and exclusive seasonal packages. Stretching across Central Vietnam, this renowned golf destination is offering more than just top-tier fairways—it’s inviting players to experience the soul of Vietnam through its rice paddies, highland mists, seaside breezes, and traditional flavours.
At Laguna Golf Lang Co, harvest season paints the course with shades of gold as rice paddies reach their peak through May and June. “This is one of the most enchanting times to play,” says Stephen Banks, Director of Golf, noting how the course deeply reflects Vietnam’s natural rhythms and traditions. This summer, golfers can enjoy curated offers like the Golf & Spa package, the time-friendly Golf Express deal, and the Golden Rice Flash Sales that celebrate the vibrant harvest.
Nestled in the cool highlands beyond Da Nang, Ba Na Hills Golf Club offers a completely different ambiance. Surrounded by pine trees and misty mountain air, it provides a tranquil escape from the coastal heat. “Every time I walk this course, I’m reminded why golf in the mountains feels different – calmer, clearer, and more connected,” shares General Manager Simon Mees. The summer lineup includes a Twi-Night Golf package, with weekday slots available until 2:15 PM (3:00 PM on Wednesdays) at just VND2,600,000 (USD100), complete with a refreshing beer. The Night Golf experience, starting at VND2,500,000 per player, adds local flair with craft beer and Ba Na sausage.
Closer to the coast, Montgomerie Links offers the classic charm of seaside golf, where the sea breeze dances through casuarina pines and fishing boats drift along the horizon. “Montgomerie Links captures the spirit of true links golf, but with a distinct Vietnamese character,” says Club Manager Le Vo Hoang Van. Their Stay & Play package is available until September 30, 2025, starting from just VND4,770,000, offering unbeatable value by the beach.
What sets the Vietnam Golf Coast apart is its ability to fuse sport with culture. From caddies in traditional non la hats to clubhouses serving iconic Vietnamese dishes like ca phe sua da, banh mi, pho, and bun thit nuong, every detail adds to the experience.
Off the greens, golfers are spoilt for choice. Laguna Golf Lang Co is close to the historic city of Hue, while Ba Na Hills and Montgomerie Links are a quick drive from Da Nang’s beaches, fireworks festival, and buzzing food scene. And of course, the UNESCO-listed town of Hoi An, with its lantern-lit streets and timeless charm, is always worth a visit.
For golfers seeking more than just a round, this summer on the Vietnam Golf Coast promises a sense of place, pace, and unforgettable play.
By Manu Vardhan Kannan
Published on May 21, 2025
Adventure seekers, get ready! The Dharoi Adventure Fest is all set to kick off from May 23, 2025, at the picturesque Dharoi Dam in Mehsana, Gujarat. This much-awaited event, inaugurated by Hon’ble CM Shri Bhupendra Patel, promises non-stop action and fun with a wide array of air, water, and land-based activities.
Recognised as Gujarat’s first and India’s longest adventure fest, the event will showcase an exciting mix of thrills—from parasailing and paramotoring to power boating, rock climbing, mountain biking, hiking, camping, and more. It’s a full-fledged adventure destination rolled into one unforgettable experience.
As the sun sets, the excitement continues with cultural events, stargazing, astronomy camps, and nature walks, offering a perfect blend of thrill and tranquillity.
For those looking to stay, the festival offers a range of accommodations—luxury tents to budget dorms, all with included meals and full access to the fest.
Set against the scenic backdrop of Dharoi Dam on the Sabarmati River, the location is fast emerging as Gujarat’s newest hotspot for eco-adventure tourism.
Whether you're an adrenaline junkie or a nature lover, the Dharoi Adventure Fest is the perfect summer getaway packed with excitement, culture, and the great outdoors.
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