Eco Hotels & Resorts Limited has announced the appointment of Harpreet Singh as Chief Operating Officer (COO) & National Sales Head, Marketing, strengthening its leadership team as the company continues its expansion across India's hospitality sector.

In his new role, Singh will oversee the company's operational functions while leading its national sales and marketing strategy. He will focus on enhancing operational efficiency, accelerating commercial growth, strengthening brand positioning, and supporting Eco Hotels' long-term expansion plans.

Singh brings extensive cross-industry leadership experience spanning hospitality, telecommunications, consumer electronics, healthcare, and consumer durables. Over the course of his career, he has held key leadership positions with leading organisations including Sony, Airtel, Tata, Crompton, OYO, Jio, and Apollo 24/7, where he led business growth initiatives, strengthened market presence, and built high-performing teams.

A management graduate from ICFAI Business School, Singh is recognised for his strategic vision, customer-centric approach, and collaborative leadership style. Throughout his professional journey, he has led business transformation initiatives, accelerated sales performance, and delivered sustainable growth across multiple sectors.

Commenting on the appointment, Vinod K. Tripathi, Executive Chairman of Eco Hotels & Resorts Limited, said Singh's diverse industry experience, strategic outlook, and execution capabilities make him a valuable addition to the company's leadership team. He added that the appointment will support Eco Hotels' continued expansion and strengthen its market position.

Expressing his enthusiasm about joining the company, Singh said he looks forward to contributing to a brand focused on shaping the future of sustainable hospitality. He noted that his priorities will include fostering collaboration across teams, strengthening customer relationships, and developing strategies that drive long-term business growth while delivering memorable guest experiences.

The appointment marks another significant step in Eco Hotels & Resorts Limited's leadership expansion as the company continues to strengthen its executive team to support its next phase of growth in India's evolving hospitality landscape