"Eight" Unveils in Bengaluru: A Pan-Asian Culinary Adventure Awaits

By Author

Published on February 20, 2024

Bellona Hospitality, the distinguished hospitality arm of The Phoenix Mall of Asia, proudly welcomes "Eight" to Bengaluru's culinary scene. As a luxury Pan-Asian bar and restaurant making its grand entrance in Bangalore, Eight is nestled in the bustling heart of the city, poised to redefine the local cocktail and culinary landscape with its unique blend of East & Oriental flavors.

Celebrating its third outlet and marking its debut in Bangalore, Eight stands as a testament to the city's evolving food and beverage industry. "We are extremely excited for the launch of Eight in Bengaluru. Our passion is to blend the richness of Asian cuisine with the city’s vibrant energy, creating an experience beyond mere dining," says Prashant Issar, Director, Bellona Hospitality.

Crafted by culinary maestro Chef Sagar Sarkar, Eight offers a name symbolic of prosperity and abundance, reflecting its intent to offer an enriching dining experience. Guests can indulge in a culinary journey with dishes from regions like Canton, Hongkong, Taiwan, Malaysia, and Japan, alongside signature offerings from China's lesser-known areas.

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The venue boasts 306 rooms, a rooftop bar, an outdoor pool, and a sky lobby, offering a captivating view of the surrounding cityscape. With an exquisite and authentic culinary experience, guests can savor dishes and cocktails meticulously crafted to mesmerize and redefine expectations.

The décor of Eight radiates sophistication suitable for a discerning audience, featuring stained wood railings, contemporary Asian chairs, and faux stone walls. The bar, a central feature, divides the space into four sections, each offering an intimate dining setting enhanced by metallic glass panels and wood, with textured blue walls adorned with hand-painted calligraphy.

A highlight of the dining experience at Eight is the introduction of three innovative food and beverage venues, including Nashville’s inaugural Bluestone Lane Café, the Lovelorn Lounge and Pool Bar serving New American cuisine, and an outdoor pool bar featuring a Mediterranean-inspired menu. Additionally, the hotel's Topgolf Swing Suites offer two golf simulators, making it a city first accessible to both guests and locals.

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About Bellona Hospitality:

Bellona Hospitality, a leading hospitality group, boasts 9 distinctive restaurant brands with a growing presence across Mumbai, Pune, Bangalore, Lucknow, and Ahmedabad. Committed to excellence, Bellona Hospitality elevates each dining experience into a memorable journey. Brands under Bellona Hospitality include Ishaara, Dobaraa, Legume, and Cha, among others, each representing the group's dedication to exceptional service and culinary mastery. Their commitment to sustainability and innovation is evident in their use of fresh, locally-sourced ingredients to create unique and flavorful dishes.

"Eight" at Phoenix Mall of Asia promises an unparalleled dining adventure in Bengaluru, merging the essence of Asian opulence with cutting-edge cuisine. The launch of Eight in Bengaluru is a step towards creating a realm where every dish tells a story, and each moment is flawlessly crafted to offer the very best to its clientele.


MakeMyTrip Partners with Tourism Ministry to Attract Global Indian Diaspora

By Nishang Narayan

Published on August 19, 2024

On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.

The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."

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The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."

As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.


Medusa Beverages and Warner Bros Discovery Launch Exclusive House of the Dragon Edition

By Nishang Narayan

Published on August 17, 2024

Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.

Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.

Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.

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Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."

This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.


Hilton India Relaunches ‘Wedding Diaries’ with a Fresh Approach

By Nithyakala Neelakandan

Published on August 5, 2024

Hilton India has reimagined its flagship initiative, Wedding Diaries, first introduced in 2021, with a renewed focus on simplifying the wedding planning process. The revamped initiative introduces the concept of a Wedding Ambassador, an expert who serves as a dedicated liaison between the family and the hotel. This role is designed to provide personalized service and manage every detail from the initial consultation to the final celebration, ensuring a seamless and stress-free experience for couples.

To promote the refreshed Wedding Diaries, Hilton has launched a comprehensive digital campaign featuring a new video film shot at Conrad Pune, one of Hilton’s flagship luxury properties in India. The campaign, created by MagicCircle Communications, showcases the playful competition between a bride and groom, emphasizing the role of the Wedding Ambassador in curating surprise elements for the celebrations. The videos, accompanied by an original wedding song, capture the festive spirit and vibrant essence of grand Indian weddings.

Culinary excellence, a key component of Indian weddings, is a major focus of the Wedding Diaries initiative. Hilton has partnered with celebrity chefs to create custom culinary experiences that reflect each couple’s preferences and cultural traditions. Additionally, the brand’s festive gifting concept, Khushiyan by Hilton, now includes a team of expert halwais who prepare premium sweets, offering customizable options that cater to both local and international tastes.

Hilton is also committed to sustainability through its Wedding Diaries offering. Guests can opt for a carbon-neutral event by purchasing carbon offsets in partnership with ClimeCo. The Meet with Purpose initiative allows couples to reduce the environmental impact of their wedding by incorporating sustainable practices, such as using locally sourced ingredients and collaborating with vendors who adhere to strict environmental standards.

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Manish Tolani, Hilton’s Vice President and Commercial Director for South Asia, highlighted the importance of this relaunch, stating, “The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Our goal is to simplify the process and deliver a personalized experience that reflects each couple’s unique style and preferences. With Wedding Diaries, we are committed to overseeing every detail to ensure reliability and excellence in execution.”

Gaurangi Mathur, Senior Creative Director at MagicCircle Communications, added, “Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples.”

The campaign officially launched on July 31 across major digital platforms. Hilton is also pursuing strategic co-branding partnerships to extend the campaign’s reach and visibility in key markets. As part of its continued investment in India, Hilton plans to roll out additional collaborations with prominent figures from entertainment and sports, further enhancing its Wedding Diaries offering.

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