Sofitel Mumbai BKC has announced the appointment of Ekta Kanchan as its Director of Marketing, strengthening the hotel’s focus on brand presence and experience-led marketing initiatives. With more than 13 years of experience across luxury hospitality, food-tech, F&B and the alco-bev industry, Ekta brings experience in developing marketing and communications strategies for hospitality and consumer brands.

In her new role, she will lead the hotel’s overall marketing and communications strategy, with a focus on strengthening Sofitel Mumbai BKC’s positioning and driving visibility across rooms, dining, wellness, celebrations and key business segments. Her responsibilities will include developing campaigns that highlight Sofitel’s blend of French zest and local culture through digital marketing, public relations, partnerships, guest experiences and data-led marketing.

The appointment also marks a full-circle moment in Ekta’s career. She began her hospitality journey as a Management Trainee in Sales & Marketing at Sofitel Mumbai BKC before moving across hospitality, restaurants, food-tech and lifestyle brands.

Over the years, she has held leadership roles with The Westin Mumbai Powai Lake & Lakeside Chalet – Marriott Executive Apartments, Marriott International, Hill Zill Wines, Dineout, Times Internet and Zomato India. Her experience covers brand strategy, digital marketing, communications, partnerships and experiential marketing.

Ekta’s industry recognition includes the Marriott Elite Award – Property Marketing Leader, APEC 2024 and the BW Hotelier Head of PR/Marcom of the Year – West Region 2024–25.

A graduate of the Institute of Hotel Management, Goa, with a Bachelor of Science in Hotel & Hotel Administration, Ekta also holds a Post-Graduate Diploma in Advertising & Graphic Design from Wigan and Leigh College, India.

Commenting on her appointment, Ekta Kanchan, Director of Marketing, Sofitel Mumbai BKC, said, “Returning to Sofitel Mumbai BKC feels incredibly special, as this is where my journey in hospitality marketing first began. To come back more than a decade later in a leadership role is both a full-circle moment and an exciting new chapter. Sofitel has a distinctive ability to bring together French zest and local culture, and Mumbai offers an extraordinary canvas for that story. I look forward to working with the team to build meaningful experiences, strengthen the hotel's connection with the city and create marketing that is as commercially relevant as it is creatively compelling.”