Jubilant FoodWorks Limited (JFL), a leading food-tech company, has announced the launch of Elate, India's first Android-based Point of Sale (PoS) and Order Taking System designed exclusively for the food service industry.

Elate is a cloud-first system that integrates seamlessly with JFL’s Direct-to-Consumer (D2C) platforms, leveraging advanced machine learning models to create a unified digital ecosystem. This innovation is set to enhance order-taking, store operations, and overall customer experience, making restaurant operations more efficient.

Developed by JFL’s 250-member product, UX, tech, and data science team, Elate aims to:

• Improve order-taking efficiency
  

• Enhance store operations and customer service
  

• Reduce employee training time from 6 weeks to just 6 hours
  

• Optimize digital interactions for Gen Z customers
  

A Game-Changer in FoodTech

Commenting on the launch, Sameer Khetarpal, Managing Director & CEO, Jubilant FoodWorks, stated:

"Technology and digital transformation are at the heart of JFL’s strategy. With Elate, we are taking a bold step towards a seamless and efficient food-tech ecosystem, optimizing both customer experience and business operations."

Adding to this, Vaneet Singla, Chief Product Officer, Jubilant FoodWorks, described Elate as a game changer, stating:

"We have reimagined the order-taking experience from scratch. This Android-based, cloud-native system integrates perfectly with our D2C apps, significantly cutting down training time and improving efficiency."

Strategic Rollout & Future Plans

• Elate is currently live in 10 Domino’s stores in Delhi NCR.
  

• The system will be rolled out across 2,100 Domino’s outlets over the next year in phases.
  

• Future updates will introduce more features to enhance dining and delivery experiences.
  

As customer preferences shift towards digital ordering, Elate is set to redefine restaurant operations, making ordering seamless, personalized, and efficient both online and in-store.