ELENA, the acclaimed spa and wellness brand from Atmosphere Core, is making its entry into India, bringing with it a globally recognised approach to luxury well-being. Having already transformed the spa landscape in the Maldives, the brand now aims to partner with hotels and resorts in India to offer guests elevated wellness experiences that blend tradition with modernity.

Founded in 2015, ELENA, short for Elements of Nature draws inspiration from natural forces and is guided by the philosophy Wellness Your Way™. The brand is known for creating personalised, inclusive, and sustainable wellness journeys, combining time-honoured healing practices with contemporary therapies.

“India holds a deep legacy of wellness, and with ELENA, we aim to create a bridge between ancient wisdom and modern well-being. Leveraging our global and diverse expertise, we are proud to introduce India to wellness sanctuaries that are sustainable, luxurious, and truly transformative,” says Heidi Grimwood, Vice President, Atmosphere Wellness Pvt. Ltd.

The Four Pillars of ELENA, Every spa by ELENA is designed around four guiding principles:

• Nature-Centric Enlightenment: Authentic concepts inspired by nature.

• Sustainable Spirit: Eco-conscious practices integrated into daily operations.

• Zeal for Wellness: Innovative therapies combining global expertise with local traditions.

• Wellness for All: Inclusive journeys tailored to different guest needs.

With an award-winning legacy in the Maldives including honours such as the World Luxury Spa Awards, India’s Best Awards, and Global Spa Awards, ELENA has built its reputation on delivering consistent excellence. Its expertise extends to spa training, guest service models, and sustainable operational practices.

In India, the brand will go beyond offering signature treatments. ELENA plans to partner with hotels and resorts for complete spa development and management covering everything from turnkey operations and customised wellness programming to hands-on training for therapists. This ensures hospitality partners can introduce world-class spa experiences backed by a proven and respected international model.

With a successful foundation in the Maldives and a growing footprint across regions, ELENA is now setting new benchmarks for luxury wellness in India combining sustainability, tradition, and innovation to transform both guest experiences and the hospitality industry