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By Manu Vardhan Kannan
Published on March 22, 2026
Elite Island Resorts has launched its latest campaign, “A Love Letter To Antigua,” inviting travellers and travel professionals to experience the island beyond just a resort stay. Designed for the summer season, the campaign focuses on Antigua’s rich culture, history, and scenic beauty through engaging and interactive storytelling.
The initiative brings together curated itineraries created in collaboration with content creators, along with a 360° interactive map that gives a closer look at the island. From cinematic visuals to detailed travel ideas, the campaign positions Antigua as an ideal summer destination for those seeking a well-rounded Caribbean experience.
The brand’s portfolio in Antigua includes a range of all-inclusive properties, each offering a distinct experience. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults looking for a peaceful escape, while Pineapple Beach Club Antigua and The Verandah Antigua offer lively beachfront settings. St. James’s Club & Villas adds a family-friendly touch with activities suited for all age groups. As part of the campaign, The Verandah Antigua is offering a “5th Night FREE” deal, valid for bookings made until May 31, 2026, for travel between May 1 and September 30, 2026.
A key highlight of the campaign is its interactive approach to travel planning. Through a social media series, content creators engage with audiences by allowing them to vote, ask questions, and shape their ideal itineraries. These journeys cover popular attractions such as Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events, helping travellers visualise their trip in a more personalised way.
The newly introduced 360° Antigua map further enhances this experience by showcasing all 365 beaches, natural harbours, cultural landmarks, and lesser-known spots across the island. With integrated videos and creator insights, the map offers a virtual preview of what travellers can expect before they even arrive.
Adding to this, Elite Island Resorts has also released a national parks video featuring Antigua’s protected landscapes. Narrated by Causion, widely known as the “Reggae Ambassador of Antigua,” the film captures stunning aerial views of the island’s coastline and landmarks, including areas around Devil's Bridge and Nelson's Dockyard National Park.
Beyond tourism, the resorts continue to stay closely connected with local communities. The Verandah Antigua supports sustainability by producing its own water, beer, and nursery resources on-site. Pineapple Beach Club contributes to literacy programs, supports schools, and runs a turtle sanctuary, while also promoting products from nearby village businesses like Granma Aki's hot sauce. Galley Bay Resort & Spa focuses on education and environmental efforts through scholarships, school support, and eco-friendly practices such as hydroponic farming, recycling, and wildlife protection in partnership with AB Sea Turtle Awareness.
"Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture," says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. "Through our community partnerships, regenerative tourism initiatives, creator-curated itineraries, and new 360° interactive island map, we are creating meaningful ways for travelers to experience Antigua through both its landscapes and the distinctive experiences our hotels provide. We want every guest to leave inspired, having discovered the heart of the destination, and eager to return."
With “A Love Letter To Antigua,” the brand encourages travellers to explore deeper, plan better, and truly connect with the destination.
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Published on June 11, 2026
Amsterdam is planning a major overhaul of its tourism strategy with proposals that include raising its tourist tax to 20 per cent by 2030, closing the city's cruise terminal, and purchasing businesses and properties in the city centre to reduce tourism-related pressure.
The proposals were unveiled in a coalition agreement released this week by the city's ruling parties. According to a report by The Independent, the measures are aimed at addressing the growing impact of tourism on public spaces, local infrastructure, and residents' quality of life.
Amsterdam currently charges one of the highest tourist taxes in Europe, with visitors paying 12 per cent of their overnight accommodation cost. Day visitors are also subject to a tourist tax of €15.
Under the proposed plan, the tourist tax will increase to 16 per cent next year and then rise by one percentage point annually until it reaches 20 per cent in 2030.
“Amsterdam remains an attractive destination for visitors from all over the world,” the coalition agreement said, as per The Independent report. “Tourism contributes to the city’s economy, but at the same time places significant pressure on public spaces, quality of life and municipal facilities.”
City officials said the additional revenue generated through the tax increase would be used to make Amsterdam cleaner, safer, and more liveable for both residents and visitors.
One of the most significant proposals involves shutting down Amsterdam's cruise terminal. The coalition government stated that it wants to “end the option to reach Amsterdam by sea cruise” and plans to discuss possible alternatives with national and regional authorities.
The agreement also includes plans to buy buildings and businesses in the city centre as part of wider efforts to transform the area and ease tourism-related congestion.
In addition, Amsterdam is considering increasing its entertainment levy, which applies to activities such as canal boat tours, boat rentals, and other water-based experiences. The move is intended to ensure that day visitors contribute more towards maintaining the city's infrastructure and public services.
The proposed measures reflect Amsterdam's broader efforts to balance the economic benefits of tourism with the need to protect local communities, public spaces, and the overall quality of life in one of Europe's most visited destinations.
Published on June 10, 2026
Atmosphere Core has unveiled its Core Impact Report 2025, presenting the environmental initiatives and measurable outcomes achieved across its Maldives resort portfolio. Released on Earth Day 2026, the report highlights the company's efforts to integrate sustainability into daily operations, with a focus on marine conservation, renewable energy, waste management, and resource efficiency.
The report offers stakeholders and the wider hospitality industry a detailed look at how environmental commitments are being translated into practical action across one of the world's most environmentally sensitive tourism destinations.
A key highlight of the report is Atmosphere Core’s continued investment in coral reef restoration. Across its resorts, more than 16,600 coral fragments have been planted on 360 reef frames, supporting the regeneration of marine ecosystems facing increasing climate-related challenges.
At OBLU SELECT Sangeli, the Muraka Conservation Project continues to play a significant role in the company’s sustainability efforts. Since its launch in 2019, the initiative has focused on coral restoration, marine-life monitoring, environmental education, and guest engagement through coral adoption programmes and marine biology experiences.
The project has also benefited from collaboration with the Maldives’ environmental authorities through the Rasfari Reef Restoration Programme. This partnership supports a more science-led approach to reef conservation and aligns resort-level initiatives with broader environmental restoration goals in the region.
The report also highlights conservation efforts at Atmosphere Kanifushi Maldives, where pyramid-shaped coral cage nurseries are being used to encourage healthy coral growth before transplantation into surrounding reef areas. The initiative reflects the company’s approach of implementing location-specific solutions while contributing to larger conservation goals across its portfolio.
Beyond marine conservation, the report details the company’s progress in energy and resource management. During the past year, Atmosphere Core generated 7.9 million kilowatt-hours of solar power, meeting 13 per cent of the total energy requirements across its resorts.
Waste management initiatives also delivered notable results. Through waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, the company saved more than 2.1 million litres of diesel and prevented over 5,700 tonnes of carbon emissions.
The report further highlights efforts to reduce single-use plastics across the portfolio. Atmosphere Core eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws across its nine-resort portfolio, demonstrating how operational changes can significantly reduce environmental impact at scale.
With sustainability becoming an increasingly important focus within global tourism, the Core Impact Report 2025 highlights Atmosphere Core’s ongoing efforts to combine responsible hospitality practices with measurable environmental outcomes across its Maldives operations.
Published on June 9, 2026
Four Seasons Resorts Maldives has announced the launch of Learn with Legends, a new family-focused summer camp designed to combine learning, adventure and island experiences. Running from July 20 to August 31, 2026, the complimentary programme will take place across Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa.
Bringing together globally recognised athletes, coaches, explorers and storytellers, the initiative offers guests an opportunity to learn directly from experts while enjoying a memorable island holiday. The programme includes workshops, coaching sessions and guided adventures that encourage skill-building, personal growth and meaningful family experiences.
At Landaa Giraavaru, football enthusiasts can train with former German captain Arne Friedrich, former England captain Casey Stoney, England centurion Jill Scott and former Premier League midfielder Steve Sidwell. At Kuda Huraa, surfing sessions will be led by former elite professional surfer and coach Ross Williams alongside former Championship Tour surfer Travis Logie.
The programme also features martial arts and wellness experiences. Angela Lee Pucci, former six-time world champion and Brazilian Jiu-Jitsu black belt, and coach Bruno Pucci will lead sessions at Landaa Giraavaru. At Kuda Huraa, Brazilian Jiu-Jitsu pioneer and multiple-time world champion Leo Vieira will conduct training sessions. Indian Shaolin monk and Kung Fu master Hurssh Verma and national Kungfu champion Guo Jing will offer classes across both resorts.
Adding a focus on exploration and conservation, award-winning filmmaker and ocean storyteller Craig Foster, known for My Octopus Teacher, will join world-record explorer Ash Dykes to lead immersive storytelling and discovery experiences. Guests at Landaa Giraavaru will also have the opportunity to learn from oceanographer Dr Phil Hosegood through marine science and ocean-focused activities.
The complimentary programme includes a variety of workshops and activities, although selected experiences will be offered in limited numbers and subject to availability. Families can take part in football coaching, surfing lessons, martial arts training and conservation-focused adventures led by experts in their respective fields.
For guests looking for a more personalised experience, private one-to-one coaching sessions will also be available at an additional cost and subject to availability.
Commenting on the initiative, Armando Kraenzlin, Regional Vice President of Four Seasons Resorts Maldives, said:
"Learn with Legends offers a fresh perspective in luxury family travel, where world-class talent, meaningful experiences and exceptional surroundings come together to create something truly transformative. What makes this program so powerful is the human connection: guests aren't simply learning skills and participating in activities. They are engaging with some of the world's leading figures in their fields and accessing high-level inspiration that will resonate well beyond their stay."
To complement the summer programme, Four Seasons Resorts Maldives is also offering its Stay Longer package at both Landaa Giraavaru and Kuda Huraa. Families booking four consecutive paid nights will receive a complimentary fifth night, daily breakfast for two, one dinner for two at selected restaurants, and a shared island experience such as a Dolphin Cruise or Sunset Fishing excursion.
With a blend of sport, adventure, conservation and personal development, Learn with Legends aims to offer families a unique summer experience where learning and leisure come together in one of the world's most sought-after island destinations.
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