Elite Island Resorts has launched its latest campaign, “A Love Letter To Antigua,” inviting travellers and travel professionals to experience the island beyond just a resort stay. Designed for the summer season, the campaign focuses on Antigua’s rich culture, history, and scenic beauty through engaging and interactive storytelling.

The initiative brings together curated itineraries created in collaboration with content creators, along with a 360° interactive map that gives a closer look at the island. From cinematic visuals to detailed travel ideas, the campaign positions Antigua as an ideal summer destination for those seeking a well-rounded Caribbean experience.

The brand’s portfolio in Antigua includes a range of all-inclusive properties, each offering a distinct experience. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults looking for a peaceful escape, while Pineapple Beach Club Antigua and The Verandah Antigua offer lively beachfront settings. St. James’s Club & Villas adds a family-friendly touch with activities suited for all age groups. As part of the campaign, The Verandah Antigua is offering a “5th Night FREE” deal, valid for bookings made until May 31, 2026, for travel between May 1 and September 30, 2026.

A key highlight of the campaign is its interactive approach to travel planning. Through a social media series, content creators engage with audiences by allowing them to vote, ask questions, and shape their ideal itineraries. These journeys cover popular attractions such as Nelson's Dockyard, Devil's Bridge, rainforest trails, and local cultural events, helping travellers visualise their trip in a more personalised way.

The newly introduced 360° Antigua map further enhances this experience by showcasing all 365 beaches, natural harbours, cultural landmarks, and lesser-known spots across the island. With integrated videos and creator insights, the map offers a virtual preview of what travellers can expect before they even arrive.

Adding to this, Elite Island Resorts has also released a national parks video featuring Antigua’s protected landscapes. Narrated by Causion, widely known as the “Reggae Ambassador of Antigua,” the film captures stunning aerial views of the island’s coastline and landmarks, including areas around Devil's Bridge and Nelson's Dockyard National Park.

Beyond tourism, the resorts continue to stay closely connected with local communities. The Verandah Antigua supports sustainability by producing its own water, beer, and nursery resources on-site. Pineapple Beach Club contributes to literacy programs, supports schools, and runs a turtle sanctuary, while also promoting products from nearby village businesses like Granma Aki's hot sauce. Galley Bay Resort & Spa focuses on education and environmental efforts through scholarships, school support, and eco-friendly practices such as hydroponic farming, recycling, and wildlife protection in partnership with AB Sea Turtle Awareness.

"Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture," says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts. "Through our community partnerships, regenerative tourism initiatives, creator-curated itineraries, and new 360° interactive island map, we are creating meaningful ways for travelers to experience Antigua through both its landscapes and the distinctive experiences our hotels provide. We want every guest to leave inspired, having discovered the heart of the destination, and eager to return."

With “A Love Letter To Antigua,” the brand encourages travellers to explore deeper, plan better, and truly connect with the destination.