ELIVAAS and Alivaa Hotels & Resorts have entered into a strategic sales and marketing alliance aimed at expanding their reach across India’s growing leisure and corporate travel segments.

The collaboration brings together two hospitality brands with different yet complementary strengths. As part of the agreement, both companies will support each other’s hospitality assets through shared sales, marketing, and representation efforts, helping improve visibility across channels and partner networks.

ELIVAAS has been steadily growing its presence in premium leisure destinations across India through its brands ELIVAAS and Alaya Stays. The platform focuses on curated private villas and experiential stays, catering to group travel, celebrations, and destination getaways.

On the other hand, Alivaa Hotels & Resorts operates a portfolio of mid to upscale hotels under its brands Alivaa, The Hoften, and Xenious. The group caters to both leisure and business travellers across multiple destinations in the country.

This alliance is designed to bring together the strengths of both organisations. While ELIVAAS contributes its expanding footprint in the luxury villa segment, Alivaa Hotels & Resorts adds its established presence in the hotel space. At the same time, both brands will continue to operate independently while benefiting from shared opportunities in sales and market access.

Commenting on the development, Ritwik Khare, Founder and CEO of ELIVAAS, said, “As travel demand becomes more diverse across leisure, corporate and experiential segments, distribution partnerships are becoming increasingly important for hospitality brands. This alliance allows both organisations to leverage complementary strengths in sales outreach and market access, while continuing to operate and grow our respective portfolios independently.”

Mr. Vikramjit Singh, Founder of Alivaa Hotels & Resorts, commented on the partnership, stating, “This alliance marks a significant milestone for Alivaa and ELIVAAS. By combining our portfolios and expertise with ELIVAAS, we are confident that we can achieve deeper penetration and a greater competitive advantage to both the brands.”