ELIVAAS has expanded its presence in Rajasthan with the launch of its first property in Pushkar, marking another step in the brand’s steady growth across the state’s leisure destinations. The new property, ELIVAAS Tuscun Villa, takes the company’s portfolio in Rajasthan to more than 60 properties spread across Udaipur, Jaipur, Ranthambore, Pushkar, Alwar and Neemrana under the brands ELIVAAS, ELIVAAS Privé and Alaya Stays.

The addition reflects the brand’s approach of entering culturally rich destinations where there is a consistent demand for private villas, group stays and destination celebrations. Instead of expanding rapidly, ELIVAAS has focused on building a strong presence within key micro markets across Rajasthan while maintaining operational discipline.

Over the past few years, the company has strengthened its footprint in the state by growing gradually in high-demand locations. Each new property follows a structured service framework that includes defined housekeeping standards, guest response systems, safety measures and regular quality checks. At the same time, the guest experience is designed around individual preferences and specific occasions, allowing personalised stays while maintaining consistent service standards.

Speaking about the expansion, Ritwik Khare, Founder and CEO of ELIVAAS Living, said, “Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardized operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we focus on delivering end-to-end holiday experiences from curated activities and local immersion to personalised service ensuring that every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies.”

The newly introduced ELIVAAS Tuscun Villa is a five-bedroom pet-friendly retreat that features a private pool and landscaped lawn. Located close to Pushkar’s temples and lakes, the villa blends modern comfort with the town’s cultural and heritage surroundings.

With this launch, ELIVAAS continues its measured expansion in Rajasthan while strengthening its focus on experience-driven stays in culturally significant destinations like Pushkar.