ELIVAAS, India’s premier luxury villas and apartments brand, has launched its new loyalty programme, ELIVAAS Reserve, to elevate the guest experience across all its properties. The tier-based programme has been designed to reward guests with exclusive benefits, personalised services, and seamless digital access, making every stay more memorable and convenient.

With ELIVAAS now spread across 10 states and 35 locations, the Reserve programme is applicable across all three brands, ELIVAAS, Alaya Stays by ELIVAAS and ELIVAAS Prive’. Guests enrolled in the programme can enjoy a range of perks such as complimentary upgrades, early check-ins, late check-outs, priority support, cashbacks and specially curated experiences that add comfort and value to their stay. The programme also comes with a simple and smooth digital interface on the ELIVAAS website, ensuring easy enrolment and hassle-free reward redemption.

Sharing his thoughts on the launch, Mr. Ritwik Khare, Founder & CEO, ELIVAAS, said, “ELIVAAS Reserve marks an important step in strengthening our relationship with our guests and deepening the value we deliver with every stay. As ELIVAAS continues to grow, our focus remains on creating a seamless, rewarding and personalised experience. This programme is designed to recognise and retain our most valued guests while reinforcing our commitment to service excellence and long-term customer engagement.”

ELIVAAS Reserve is structured across four membership tiers: Blue, Silver, Gold and Diamond. Each tier offers elevated recognition and benefits, from premium stays and exclusive access to personalised concierge services to cashback on every booking. The structure ensures that loyal guests feel valued at every level, with perks that align with their travel preferences.

ELIVAAS plans to promote the Reserve programme across its digital and social platforms, encouraging frequent guests to join and enjoy a more rewarding journey with the brand.