Sometimes the best collaborations happen by chance and that’s exactly how Shamita Shetty’s latest venture came to life. The actress and wellness advocate wasn’t on the lookout for a business opportunity; she was simply searching for a healthy snack that met her standards for clean eating.

Her casual social media post asking for recommendations sparked numerous replies, but one response stood out from Swati Soni, a passionate home chef and founder of Meve Jars, known for her handcrafted nut spreads. Swati sent over a few jars, and one spoonful was all it took for Shamita to realise she’d found something special.

Made with 73% real nuts and completely free from preservatives, Meve Jars delivered the flavour and purity Shamita had been craving. But what began as a simple discovery quickly turned into inspiration.

“It’s rare to find something that ticks all the boxes clean, nourishing, and delicious,” said Shamita Shetty. “After trying it, I couldn’t stop thinking about it. I didn’t just want to endorse it; I wanted to help build it. That’s when I reached out to Swati with the idea of joining her as a co-founder.”

For Swati Soni, the moment was nothing short of surreal.

“When Shamita called and said she wanted to partner with me, I couldn’t believe it,” she shared. “She understood what Meve Jars stands for — real food, clean ingredients, no compromises. It’s a dream to see this vision grow with her.”

Together, the two women are on a mission to make healthy snacking both accessible and enjoyable for mindful consumers. While Swati continues to craft flavourful, nutrient-rich spreads, Shamita brings her voice and wellness expertise to introduce Meve Jars to a wider, health-conscious audience.

In a market increasingly focused on transparency and better-for-you foods, Meve Jars stands out as a brand that proves you don’t have to choose between taste and nutrition, you can have both

The first-ever Branded Residences Summit (TBRS) 2025 made a powerful debut at Mumbai’s Jio World Convention Centre, signalling the start of a new chapter in India’s real estate landscape. Hosted by NOESIS Hotel Advisors, the country’s leading expert in hotel and branded residences advisory, the event brought together influential names from real estate, hospitality, design, capital, and luxury lifestyle sectors.

In just a single day, TBRS 2025 positioned itself as the key platform for India’s branded living movement, an industry that is rapidly transitioning from a niche luxury concept to a mainstream aspiration.

Over 175 delegates from India and overseas attended the summit, representing major cities such as Mumbai, Delhi NCR, Bangalore, Chennai, and Hyderabad, as well as emerging markets like Lucknow, Amritsar, and Nasik. Global participation from the UAE, Singapore, Thailand, the UK, Germany, and Spain further highlighted India’s growing influence in the global branded residences market.

The event featured a dynamic mix of keynotes, fireside chats, and expert panels featuring leaders from ITC Hotels, IHCL, Marriott, Accor, Hilton, Banyan Tree, Radisson, and Hyatt, alongside developers like Shapoorji Pallonji, Rustomjee, Raheja, Tribeca, Whiteland, AMPA Group, and M3M. Discussions covered everything from investment models and design innovation to buyer psychology and policy frameworks. A clear takeaway emerged branded residences are no longer a luxury statement; they’re a defining force in India’s real estate evolution.

A major highlight was the launch of the second edition of NOESIS’ study, “Landscape of Branded Residences in India – 2025.” The report revealed a pipeline of over 4,000 branded units across major cities triple the supply of a decade ago and found that such projects achieve up to 2x faster sales and 15–40% higher premiums compared to non-branded luxury properties.

“India has entered its branded moment,” said Nandivardhan Jain, Founder and CEO of NOESIS. “Branded residences are no longer just luxury – they are a mainstream asset class. Developers are chasing velocity, brands demand protection, capital providers seek predictability, and customers above all want trust. TBRS is the first-ever platform aligning these four stakeholders to unleash India’s branded living revolution. Branded living is not just rich thinking; it’s an instrument to buy back your time.”

The summit concluded with the unveiling of Branded Launchpad, a pioneering framework to accelerate branded residential projects. The announcement was followed by a networking gala, where developers, brands, and investors explored new partnerships shaping the next decade of Indian real estate.

The NOESIS report also predicted India’s growing global role, estimating that the country will account for over 20% of Asia-Pacific’s branded residences supply by 2030, alongside markets like Thailand and the UAE. While non-hotel brands currently lead the segment, hospitality giants are fast expanding their footprint, bringing new energy and innovation to the space.

While Mumbai and Delhi NCR remain the epicentres of branded living, cities such as Hyderabad, Bangalore, Pune, Kolkata, Chennai, Goa, and Lucknow are driving the next wave of expansion proof that branded living is now accessible well beyond metropolitan luxury circles.

With TBRS 2025, NOESIS has done more than host a summit it has ignited a movement. By bringing together developers, brands, investors, and homebuyers on one platform, it has set the tone for a future where branded living defines not just luxury, but urban life itself in India.

Salil Panigrahi, Co-Founder & Group Managing Director of Atmosphere Core, is bringing the brand’s globally admired hospitality philosophy to India, with Hyderabad set to play a central role in its expansion.

Known for creating some of the Maldives’ most iconic resorts, including THE OZEN COLLECTION, Atmosphere Hotels & Resorts, and COLOURS OF OBLU, Salil has long championed immersive, design-driven hospitality experiences. His philosophy that “hospitality is a soulful craft” has redefined tourism in the Maldives, where he pioneered all-inclusive experiences, sustainability initiatives, and design-led innovation.

With India’s tourism landscape evolving, Atmosphere Core aims to set a new benchmark by weaving local culture, design, and sustainability into every property. “Hyderabad is a city where history, architecture, cuisine, and culture come together beautifully. It reflects the very ethos we want to bring to India, escapes that are authentic, design-driven, and emotionally resonant,” said Salil Panigrahi.

Atmosphere Core’s India plans focus on design-led leisure properties that celebrate the cultural richness of their locations. Each destination will integrate eco-conscious architecture, renewable energy, and waste reduction initiatives while offering Maldives-style all-inclusive experiences from curated wellness retreats to reimagined culinary journeys and authentic cultural immersions.

The move into Hyderabad marks not just a business milestone but also a cultural commitment. By combining sustainability, artistic design, and the brand’s signature Joy of Giving philosophy, Atmosphere Core is positioning Hyderabad as a key cultural hub while shaping the next era of leisure hospitality in India.