Embrace Hanami Season with Roku Gin's Limited-Edition Floral Infusion

By Nithyakala Neelakandan

Published on April 15, 2024

As spring unfolds, Roku Gin welcomes the season with its new limited-edition release, the Roku Sakura Bloom Edition, paying homage to Japan's cherished hanami sakura festival. Capturing the essence of spring, this special edition gin embodies the delicate floral notes of cherry blossoms, offering a harmonious and refreshing taste experience.

Drawing inspiration from Japan's revered Hanami festivals, Roku Gin's Sakura Bloom Edition celebrates the beauty of nature and the sakura flower. With its subtle floral sweetness complemented by hints of saltiness from sakura leaves, this gin promises a nuanced flavor profile that captures the vibrancy of the season.

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Partnering with Maison 21G, Roku Gin introduces a limited-edition scent, Spring Kaze, inspired by the Roku Sakura Bloom Edition. Crafted to evoke the essence of Japan, this fragrance invites you on a sensory journey through serene landscapes, blending Sakura essence, yuzu zest, aromatic greens, and warm wood notes.

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In collaboration with renowned pastry chef Janice Wong, Roku Gin presents a special dessert gift set featuring a Roku Sakura Bloom cocktail and a delectable mini cake, Sakura Blossom, promising to indulge the senses and elevate the Roku Sakura Bloom experience.

For those seeking to enjoy Roku Sakura Bloom cocktails, Roku has partnered with 20 top establishments to offer specialty cocktails crafted with Roku Sakura Bloom gin. From April 1 to May 24, 2024, patrons can savor these unique creations and explore the versatility of Roku Gin in immersive settings.

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Crafted with Japanese botanicals, including Sakura flower and Sakura leaf, Roku Gin captures the essence of Japan's annual Cherry Blossom Festival, making it the perfect spirit to elevate your own celebrations. Its soft and easy-to-drink profile, with distinct floral notes, ensures a delightful drinking experience that resonates with the spirit of hanami.

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The Roku Sakura Bloom Edition is available for a limited time within the global travel retail channel, with its debut in Singapore Changi Airport in February, followed by an international roll-out across key airport locations. With its vibrant taste profile and cultural significance, Roku Gin's Sakura Bloom Edition promises to captivate gin enthusiasts worldwide and elevate the premium gin market.


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