Roku Gin's Limited-Edition Floral Infusion for Hanami Season

Embrace Hanami Season with Roku Gin's Limited-Edition Floral Infusion

By Nithyakala Neelakandan

Published on April 15, 2024

As spring unfolds, Roku Gin welcomes the season with its new limited-edition release, the Roku Sakura Bloom Edition, paying homage to Japan's cherished hanami sakura festival. Capturing the essence of spring, this special edition gin embodies the delicate floral notes of cherry blossoms, offering a harmonious and refreshing taste experience.

Drawing inspiration from Japan's revered Hanami festivals, Roku Gin's Sakura Bloom Edition celebrates the beauty of nature and the sakura flower. With its subtle floral sweetness complemented by hints of saltiness from sakura leaves, this gin promises a nuanced flavor profile that captures the vibrancy of the season.

Partnering with Maison 21G, Roku Gin introduces a limited-edition scent, Spring Kaze, inspired by the Roku Sakura Bloom Edition. Crafted to evoke the essence of Japan, this fragrance invites you on a sensory journey through serene landscapes, blending Sakura essence, yuzu zest, aromatic greens, and warm wood notes.

In collaboration with renowned pastry chef Janice Wong, Roku Gin presents a special dessert gift set featuring a Roku Sakura Bloom cocktail and a delectable mini cake, Sakura Blossom, promising to indulge the senses and elevate the Roku Sakura Bloom experience.

For those seeking to enjoy Roku Sakura Bloom cocktails, Roku has partnered with 20 top establishments to offer specialty cocktails crafted with Roku Sakura Bloom gin. From April 1 to May 24, 2024, patrons can savor these unique creations and explore the versatility of Roku Gin in immersive settings.

Crafted with Japanese botanicals, including Sakura flower and Sakura leaf, Roku Gin captures the essence of Japan's annual Cherry Blossom Festival, making it the perfect spirit to elevate your own celebrations. Its soft and easy-to-drink profile, with distinct floral notes, ensures a delightful drinking experience that resonates with the spirit of hanami.

The Roku Sakura Bloom Edition is available for a limited time within the global travel retail channel, with its debut in Singapore Changi Airport in February, followed by an international roll-out across key airport locations. With its vibrant taste profile and cultural significance, Roku Gin's Sakura Bloom Edition promises to captivate gin enthusiasts worldwide and elevate the premium gin market.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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Embrace Hanami Season with Roku Gin's Limited-Edition Floral Infusion

Most Read In News

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

About Ghodawat Consumer Limited (GCL)

About Sanjay Ghodawat Group (SGG)

Most Read In News

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

Most Read In News

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

A Tribute to Maharashtra’s Love for Chai

TVC Credits

Most Read In News