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By Nithyakala Neelakandan
Published on April 15, 2024
As spring unfolds, Roku Gin welcomes the season with its new limited-edition release, the Roku Sakura Bloom Edition, paying homage to Japan's cherished hanami sakura festival. Capturing the essence of spring, this special edition gin embodies the delicate floral notes of cherry blossoms, offering a harmonious and refreshing taste experience.
Drawing inspiration from Japan's revered Hanami festivals, Roku Gin's Sakura Bloom Edition celebrates the beauty of nature and the sakura flower. With its subtle floral sweetness complemented by hints of saltiness from sakura leaves, this gin promises a nuanced flavor profile that captures the vibrancy of the season.
Partnering with Maison 21G, Roku Gin introduces a limited-edition scent, Spring Kaze, inspired by the Roku Sakura Bloom Edition. Crafted to evoke the essence of Japan, this fragrance invites you on a sensory journey through serene landscapes, blending Sakura essence, yuzu zest, aromatic greens, and warm wood notes.
In collaboration with renowned pastry chef Janice Wong, Roku Gin presents a special dessert gift set featuring a Roku Sakura Bloom cocktail and a delectable mini cake, Sakura Blossom, promising to indulge the senses and elevate the Roku Sakura Bloom experience.
For those seeking to enjoy Roku Sakura Bloom cocktails, Roku has partnered with 20 top establishments to offer specialty cocktails crafted with Roku Sakura Bloom gin. From April 1 to May 24, 2024, patrons can savor these unique creations and explore the versatility of Roku Gin in immersive settings.
Crafted with Japanese botanicals, including Sakura flower and Sakura leaf, Roku Gin captures the essence of Japan's annual Cherry Blossom Festival, making it the perfect spirit to elevate your own celebrations. Its soft and easy-to-drink profile, with distinct floral notes, ensures a delightful drinking experience that resonates with the spirit of hanami.
The Roku Sakura Bloom Edition is available for a limited time within the global travel retail channel, with its debut in Singapore Changi Airport in February, followed by an international roll-out across key airport locations. With its vibrant taste profile and cultural significance, Roku Gin's Sakura Bloom Edition promises to captivate gin enthusiasts worldwide and elevate the premium gin market.
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By Hariharan U
Published on October 6, 2025
In a world where luxury meets sustainability, Ivaira Diamonds stands as India’s leading destination for exquisite lab-grown diamond jewellery. Combining ethical practices, impeccable craftsmanship, and cutting-edge technology, Ivaira Diamonds offers jewellery that is not only stunning but also environmentally responsible.
Lab-grown diamonds are chemically, physically, and visually identical to mined diamonds, but with a significantly lower environmental impact. Ivaira Diamonds takes pride in providing customers with high-quality pieces that reflect modern values of sustainability, transparency, and affordability without compromising on brilliance or design.
Each piece in the Ivaira Diamonds collection is crafted with precision and care, ranging from elegant solitaire rings and dazzling earrings to statement necklaces and sophisticated bracelets. The collection is perfect for those seeking timeless designs with a contemporary edge, ideal for engagements, weddings, anniversaries, or simply as a token of self-expression.
Ivaira Diamonds believes in empowering customers by offering complete transparency in the origin and quality of every diamond. Every lab-grown diamond comes with proper certification, ensuring authenticity and trust. Moreover, their jewellery is designed to meet international standards of quality, making it the perfect choice for anyone who desires beauty, durability, and peace of mind.
The brand also stands out for offering customizable options, allowing customers to create personalized jewellery pieces that reflect their unique stories. Whether it’s selecting the perfect setting or engraving a special message, Ivaira Diamonds makes every purchase personal and meaningful.
Shopping is made seamless through their intuitive online platform, www.ivairadiamonds.com, where customers can explore a wide range of designs, read detailed product descriptions, and order from the comfort of their home. Fast delivery, easy returns, and dedicated customer service ensure a hassle-free experience.
Ivaira Diamonds is more than just a jewellery brand. It’s a movement towards smarter luxury – where beauty, sustainability, and ethical responsibility go hand in hand. Discover the brilliance of lab-grown diamonds today and let your special moments shine brighter with Ivaira Diamonds.
Visit www.ivairadiamonds.com to explore the collection or reach out at info@ivairadiamonds.com for personalized assistance.
By Nishang Narayan
Published on April 18, 2025
Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.
In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.
Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”
“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”
Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.
Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.
Published on April 7, 2025
Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.
Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.
The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.
PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”
Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.
With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.
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