Embracing Boundless Connections: Korea's Vision to Host 200,000 Indian Travelers in 2024

Embracing Boundless Connections: Korea's Vision to Host 200,000 Indian Travelers in 2024

By Author

Published on February 1, 2024

The Korea Tourism Organization (KTO) is gearing up for significant participation in leading travel trade shows in India. The ambitious objective is crystal clear: to extend a warm welcome to 200,000 travelers from India in 2024, building on the commendable success of hosting 120,000 visitors in the preceding year.

Myong Kil Yun, the Regional Director of India & SAARC Countries at KTO, underscored the strategic significance of India in Korea's tourism landscape. The vibrant cultural exchange, coupled with the palpable enthusiasm of Indian travelers for K-pop, K-drama, and K-beauty, highlights the tremendous potential perceived by KTO in the Indian travel market.

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To realize this ambitious target, KTO has outlined a comprehensive strategy for 2024. This includes engaging in joint marketing promotions, organizing FAM (familiarization) trips, leveraging digital marketing channels, conducting multi-city roadshows, and actively participating in key industry events. These initiatives are carefully designed to showcase Korea's rich tapestry of offerings to the discerning Indian tourists, providing them with a nuanced glimpse into the country's diverse attractions.

The presence of KTO will be highly visible at prominent travel trade shows, notably at Outbound Travel Mart (OTM) in Mumbai from February 8-10, 2024, and the 31st edition of South Asia’s Travel and Tourism Exchange (SATTE) from February 22-24, 2024, in Greater Noida. Attendees at these exhibitions will have the invaluable opportunity to engage directly with a delegation representing key tourism industry stakeholders. This delegation spans entities such as Regional Tourism Organizations, Destination Management Companies, and Airlines, collectively working to bolster Korea's appeal in the eyes of Indian travelers.

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Korea's tourism aspirations align seamlessly with a broader target of achieving 20 million foreign visitors by 2024. Armed with a proven track record and a forward-looking strategy, Korea aims not just to attract Indian travelers but to leave an indelible mark on the competitive canvas of global tourism. The stage is set for a dynamic interplay of cultures and a celebration of shared wanderlust, as Korea beckons Indian travelers to explore its enchanting landscapes and diverse cultural treasures.


Air India Begins Twice Daily Flights to Ludhiana Halwara Airport

Air India Begins Twice Daily Flights to Ludhiana Halwara Airport

By Manu Vardhan Kannan

Published on May 16, 2026

Air India has commenced commercial operations to Ludhiana’s newly operational Halwara airport, becoming the first airline to launch services at the airport. The new route strengthens connectivity between Ludhiana and Delhi while also opening access to Air India’s wider international network.

The inaugural flight from Delhi landed at Halwara airport at 0703 Hrs, while the return service departed from Ludhiana at 0800 Hrs. Air India will now operate two daily flights on the Delhi–Ludhiana route using its A320 family aircraft.

The newly launched services have been scheduled to provide passengers with smoother onward connections through Delhi to Air India’s international destinations. Travellers flying from Ludhiana can conveniently connect to cities including London, Paris, Milan, Rome, and Birmingham through a single ticket and a unified baggage allowance system with through check-in facilities.

Passengers will also benefit from same-terminal transfers at Delhi airport, allowing easier movement between domestic and international flights.

The flight schedule for the Delhi–Ludhiana route includes:

  • AI481: Delhi to Ludhiana (Halwara) – Departure: 05:55 | Arrival: 07:05 | Daily
  • AI482: Ludhiana (Halwara) to Delhi – Departure: 07:55 | Arrival: 09:10 | Daily
  • AI483: Delhi to Ludhiana (Halwara) – Departure: 12:55 | Arrival: 14:10 | Daily
  • AI484: Ludhiana (Halwara) to Delhi – Departure: 14:40 | Arrival: 15:55 | Daily

With the launch of operations at Halwara airport, Air India continues to expand its domestic network while strengthening connectivity between regional cities and international destinations.

Bookings for Air India’s Ludhiana flights are now open across all channels, including the airline’s website, mobile app, and travel partners worldwide.


Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

By Hariharan U

Published on April 23, 2026

Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.

This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.

High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.

Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.

Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.

On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.

While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.

Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.

Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.

Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.


Air India Partners with WestJet to Expand North America Connectivity

Air India Partners with WestJet to Expand North America Connectivity

By Manu Vardhan Kannan

Published on April 19, 2026

Air India has announced a new interline partnership with WestJet, aimed at expanding travel options between India and North America. The collaboration allows passengers to access more than 30 destinations across Canada and the United States through key gateways like Toronto and Vancouver.

With this partnership, travellers can now book single-ticket itineraries that combine Air India and WestJet flights. This ensures a smoother journey with coordinated baggage handling and a more streamlined travel experience.

Passengers flying into Toronto or Vancouver with Air India can connect further on WestJet to 17 cities across Canada and 14 destinations in the United States. These include major cities such as Calgary, Montreal, Ottawa, San Francisco, Los Angeles, Atlanta, and Las Vegas, among others.

Additionally, cities like Halifax, Calgary, and St. John’s can also be accessed through Air India’s European gateways, including Amsterdam (Schiphol), Paris (Charles de Gaulle), London (Heathrow), and London (Gatwick), offering more flexibility in travel routes.

Nipun Aggarwal, Chief Commercial Officer, Air India, said: “Canada continues to be a key market for Air India, driven by strong people-to-people ties and increasing trade between our nations. By partnering with WestJet, we are making travel across North America more accessible and effortless for our guests, with coordinated baggage handling, single-ticket convenience, and a far wider choice of destinations.”

John Weatherill, Executive Vice-President and Chief Commercial Officer, the WestJet Group, said: “By bringing this interline agreement to life, we’re significantly expanding access between India and Canada, making it easier for our shared guests to seamlessly visit high-demand destinations across North America. This partnership aligns Air India’s long-haul strength with WestJet’s North American reach, creating meaningful new travel options and improving the end-to-end journey for travellers.”

Air India currently operates 17 weekly non-stop flights to Canada, including 10 weekly services to Toronto and 7 weekly services to Vancouver. The airline also runs 75 weekly flights to its European gateways, which further support connectivity to Canada through WestJet.

The new interline itineraries are now available for booking via Air India’s website, mobile app, and authorised travel agents worldwide, making it easier for travellers to plan seamless journeys across continents.

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