Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.