Emcure and MS Dhoni Launch ‘Winning Over Obesity’ Campaign to Reframe India’s Weight-Loss Narrative

By Author

Published on December 28, 2025

Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.


TIA Wellness Resort Introduces Immersive Bath Rituals for Rest and Renewal

TIA Wellness Resort Introduces Immersive Bath Rituals for Rest and Renewal

By Hariharan U

Published on March 25, 2026

TIA Wellness Resort is redefining how guests unwind with the launch of its new range of wellness bath rituals, designed to bring together relaxation, indulgence, and thoughtful experiences.

Set along the scenic coastline of Da Nang, the resort introduces four distinct bath rituals, Deep Slumber, Detox Harmony, Radiant Glow, and Romance Bliss each created to suit different moods and wellness needs. These experiences go beyond the usual soak, combining curated lighting, infused bath ingredients, personalised wellness drinks, and themed treats to elevate the overall experience.

Each ritual also encourages guests to begin with a pre-bath treatment, helping the body fully relax and making the soak more effective.

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There are many trends in wellness that come and go but a relaxing soak in a tub has long been known to be beneficial,” said Ramon Imper, general manager of TIA Wellness Resort. “We’ve taken a simple yet effective wellness practice and elevated it into an experience that we hope guests will remember long after their holiday.”

The Deep Slumber ritual focuses on improving sleep quality, starting with calming therapies before leading into a lavender-infused bath with natural ingredients like Epsom salts and dried mugwort. Soft lighting and a Lavender Reishi Latte add to the calming atmosphere, helping guests ease into rest.

For a more cleansing experience, the Detox Harmony ritual draws from traditional Vietnamese botanical practices. It blends native forest herbs with ingredients like ginger and lemongrass, complemented by a detox tea and healthy treats, creating a refreshing reset for both body and mind.

The Radiant Glow ritual is centred around skin nourishment, featuring a floral bath infused with green tea, rose petals, honey, and coconut milk. Guests can pair this with a refreshing collagen-based drink and skincare elements for a complete glow-focused experience.

Meanwhile, the Romance Bliss ritual is designed for couples, offering a candlelit bath setup with floral elements, essential oils, and indulgent touches like chocolate-covered strawberries and champagne, creating a warm and intimate setting.

With these new offerings, TIA Wellness Resort continues to focus on holistic wellness, blending traditional practices with modern comforts to create meaningful and memorable stays. 


Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

Ayurbay at The Bheemili Resort Offers Coastal Ayurveda Retreat in Visakhapatnam

By Hariharan U

Published on February 10, 2026

Set along the serene coastline of Bheemunipatnam, Ayurbay Wellness Centre at The Bheemili Resort, managed by Accor, presents a thoughtfully curated wellness retreat rooted in the principles of classical Ayurveda. Designed for guests seeking balance, renewal and deep relaxation, Ayurbay blends time-honoured healing traditions with the natural calm of the sea.

Each wellness journey begins with a detailed consultation that assesses individual dosha, lifestyle and wellness goals, allowing therapies to be customised with care and precision. The centre offers a range of authentic Ayurvedic treatments including Abhyanga, Shirodhara, Kati Basti, Greeva Basti, Pinda Sweda, Udwartana and Nasyam. Using traditional medicated oils and age-old techniques, these therapies aim to relieve stress, improve sleep quality, ease muscular and joint discomfort, support detoxification and restore overall vitality.

Sharing his perspective, Dr Satya Sai Vissavajjula, Chief Ayurvedic Physician at Ayurbay Wellness Centre, said that personalised care combined with the resort’s coastal environment allows guests to experience deeper relaxation and long-lasting rejuvenation.

Wellness at Ayurbay extends beyond the treatment rooms. Guests can participate in daily yoga and Zumba sessions, unwind along the pristine beachfront, stroll through expansive green lawns or connect with nature in the resort’s organic fruit and vegetable garden. The open skies, gentle sea breeze and lush surroundings naturally enhance the restorative effects of Ayurvedic healing.

With its focus on authenticity, personalisation and nature-led wellness, Ayurbay at The Bheemili Resort offers guests an opportunity to pause, reconnect and return feeling calmer, lighter and refreshed.


Evolve to Launch India’s First Women-Only Wellness Club in New Delhi

Evolve to Launch India’s First Women-Only Wellness Club in New Delhi

By Hariharan U

Published on January 24, 2026

Evolve, India’s first wellness club exclusively designed for women, is set to open in January 2026 at Dhanmill Compound, New Delhi. Conceptualised as a holistic sanctuary, Evolve addresses physical, mental, emotional and hormonal well-being, areas that remain largely underserved in the current wellness landscape.

Built around its guiding philosophy, She deserves the care she gives,” Evolve places women’s lived experiences, recovery and long-term health at the centre of its design and programming. The space is intentionally created to support preventive care, hormonal balance, lifestyle health and restorative practices, offering a more inclusive and thoughtful approach to women’s wellness.

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Evolve is founded by Anu Bajaj, an entrepreneur, certified yoga trainer, wellness advocate, philosopher and art curator. Her personal journey in holistic health and yoga forms the spiritual and functional foundation of the club. She is joined by her son, Shivam Bajaj, Founder of Personal Nutrition, a serial entrepreneur focused on modern, evidence-led wellness solutions rooted in Ayurveda.

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A sports enthusiast with a strong interest in preventive and performance health, Shivam Bajaj also founded The Pad, a pickle and padel facility at Gulmohar Centre. His work bridges traditional Indian wellness practices with data-driven lifestyle medicine, playing a key role in shaping Evolve’s forward-looking, science-backed wellness model.

While women continue to be the primary consumers and drivers of the global wellness industry, many wellness spaces still fall short of addressing women-specific needs. Evolve seeks to redefine this by creating a space designed by intent for women, prioritising recovery, balance and long-term well-being.

The venture has raised a seed round of USD 500,000 (approximately INR 4.3 crore) at a valuation of INR 30 crore (USD 3.8 million), backed by Delhi-based founders and investors aligned with the brand’s vision. Looking ahead, Evolve plans to expand across major Indian cities, followed by international hubs such as London, Dubai and Los Angeles, alongside the launch of a digital vertical focused on women’s health.

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