Emerging Food Brands Disrupt Legacy Players as QSR Chains Gain Structure

Emerging Food Brands Disrupt Legacy Players as QSR Chains Gain Structure

By Manu Vardhan Kannan

Published on December 10, 2024

The Indian food industry is witnessing a dynamic shift as emerging brands outpace legacy players, especially in the retail and delivery segments. Experts at the 17th edition of the India Food Forum discussed the growing formalization in the Quick Service Restaurant (QSR) space and the transformation of consumer behavior.

RS Sodhi, President of the Indian Dairy Association, emphasized the trend, pointing out that while the Indian economy is growing over 6%, large FMCG companies are expanding at a slower pace of 3%. “Emerging brands are clearly gaining market share at the cost of established players in the food sector,” he said.

In the QSR segment, Ravindra Yadav, Partner – Retail & Food Services at Technopak, highlighted a positive shift toward organized markets. “The organized chain food market is expected to rise to 21% by 2030 from the current 15%, while the unorganized informal market may drop from 52% to 41% in the same period,” he shared during the keynote address.

The food retail space is also undergoing significant change. While general trade still dominates with 85% of the market, the rapid adoption of online platforms is enabling emerging brands to expand their reach. With modern households making purchase decisions collaboratively online, experts see quick commerce as a cost-effective strategy for emerging brands. 

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“Affordability and price remain key factors in food retail decisions, but value-driven factors also play a significant role,” noted Yoann Painbeni, Managing Director – APAC, Retail Vertical, NielsenIQ.

Sodhi also shed light on the untapped potential in formalizing India’s beloved snacks. “Pani-puri alone has a market worth ₹70,000 crore, with 10% already organized. Think about the immense opportunity for other traditional snacks like kachoris and samosas as they enter organized markets,” he said. 

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While urban QSR chains face challenges like high raw material and operational costs, Yadav pointed out that revenue growth is steady, although operating profit remains under pressure.

The forum also presented insightful data on the growth of food services across regions. Beyond metro cities, the food service industry is booming in Tier I and Tier II cities, with growth rates of 6.5%, 6.9%, and 12.8% respectively between 2019 and 2024, amounting to billions in revenue.

About India Food Forum:
India Food Forum is the country’s premier food B2B intelligence and exhibition platform. With extensive product showcases, a two-day conference, masterclasses, networking opportunities, and prestigious awards, it bridges the gap between businesses and innovation in the food and grocery retail and food service sectors.

About IMAGES Group:
IMAGES Group is South Asia’s leading retail intelligence association, fostering growth in modern retail through knowledge-sharing platforms. From print and digital reportage to annual business events, conferences, and workshops, it serves as a catalyst for the retail industry’s evolution.


Lyla Bombay Launches Candlelight Singalong Wednesdays

Lyla Bombay Launches Candlelight Singalong Wednesdays

By Hariharan U

Published on April 27, 2026

Lyla Bombay marks its second anniversary with the launch of Candlelight Singalong Wednesdays, a weekly experience designed to transform midweek evenings into something more intimate and engaging.

Set in the heart of Bandra Kurla Complex, the concept reimagines the traditional dining experience by blending live music, shared moments, and ambient dining. As the evening unfolds, the space transitions into a candlelit setting where guests become part of the experience, blurring the lines between performer and audience.

Rather than a structured concert or karaoke format, the evening is designed to feel effortless and organic. Familiar songs, a relaxed atmosphere, and a sense of collective participation create an experience that is both lively and personal.

Complementing the ambiance is a curated menu featuring signature dishes such as Prawns Moilee, truffle mushroom risotto, and stuffed ravioli, offering a balance of comfort and indulgence. The culinary offering aligns with the overall experience—refined yet approachable.

The introduction of Candlelight Singalong Wednesdays is part of Lyla’s broader anniversary celebrations, which also include a refreshed globally inspired all-day menu and an expanded lineup of weekend experiences. Together, these initiatives reflect the brand’s evolving approach to experiential dining.

By combining music, mood, and cuisine, Lyla Bombay continues to position itself as a destination for immersive social experiences, where dining goes beyond the plate to create memorable, shared moments


Soraia Introduces New Summer Menu in Mumbai

Soraia Introduces New Summer Menu in Mumbai

By Manu Vardhan Kannan

Published on April 27, 2026

Soraia in Mumbai is welcoming the summer season with a new menu that brings together bold flavours and a thoughtfully designed dining experience. Alongside the menu, the restaurant’s signature glasshouse has been refreshed with a floral installation, creating a bright and relaxed setting for slow, easy afternoons.

Blending European finesse with Indian flavours, the menu focuses on dishes that feel both familiar and fresh. Some of the key highlights include Butter Chicken Neapolitana, Soraia Fire Chicken, Truffle Chicken Tikka, and the Tandoori Lamb Rack with Shiraz jus, each bringing a mix of comfort and creativity.

Adding a playful touch, the menu introduces a range of fusion crepes and tacos that are light yet indulgent. Dishes like the Dal Makhani & Truffle Naan Zinger and Chicken Tikka Masala Crepe stand out for their rich and layered flavours. The Mutton Sukka Taco brings in coastal spice, while the Tandoori Paneer & Pine Nut Crepe offers a balanced bite. Other options include Pao Bhaji Naan Zinger, Paneer Khurchan Kulcha Taco, Makhni Chicken Kulcha Taco, and Chicken Seekh Kebab Kulcha Taco.

For those looking for something lighter, the menu features refreshing salads and cold plates such as Shakarkandi Chaat, Avocado Chaat with Tamarind Glaze, and the Soraia Classic Caesar, keeping the flavours seasonal and easy.

The small plates section continues to focus on bold and shareable bites. Options like Crispy Thecha Potatoes, Chaat Bombs, Fire Roasted Corn Riblets, Konkani Kokum Prawns, and Ah’sam Paratha Ghee Roast Chicken are designed for casual, flavour-packed dining.

The mains bring together comfort and technique, with dishes like Prawn Balchao Linguine offering a strong Goan touch. The Soraia BBQ Grilled Chicken and Grilled Salmon with beurre blanc add a refined element, while the Soraia Lobster Roll with togarashi mayo in a housemade brioche brings in a touch of indulgence. Vegetarian dishes such as Nadru Makhni Pappardelle, Tofu Ghee Roast, and Veg Dhansak round out the selection.

Desserts continue the mix of nostalgia and indulgence, featuring Soraia Trifle, Skillet Crack Pie, Kulfi Baked Alaska, Rasmalai Tres Leches, and Tiramisu Bomboloni, offering something for every kind of sweet craving.

The new summer menu is now available at Soraia, bringing together food, design, and seasonal elements into one seamless experience.

  • What: Soraia’s New Summer Menu & Floral Glasshouse Experience
  • When: Throughout the Summer Season
  • Where: Soraia, Mahalakshmi, Mumbai

403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

403 Forbidden Bar Hosts Chef Takeover with Priyam Chatterjee and Rishabh Seal

By Hariharan U

Published on April 26, 2026

403 Forbidden Bar is set to host a two-day Chef Takeover as part of its 403 OVERRIDE FIREWALL X series, featuring Priyam Chatterjee and Rishabh Seal on April 25 and 26.

Positioned as a high-intent, limited-period dining experience, the collaboration brings together two distinct culinary perspectives, blending heritage-driven narratives with contemporary interpretation. Designed as an immersive format, the takeover moves beyond conventional dining to present a structured and non-replicable culinary journey.

Chef Priyam Chatterjee, known for his progressive approach to modern Indian cuisine, brings a style shaped by classical technique and global exposure. His cooking focuses on elevating familiar flavours through precision and refined execution.

Chef Rishabh Seal complements this with a culinary philosophy rooted in cultural memory and subtle innovation, presenting dishes that balance regional influences with a contemporary lens.

Together, the chefs introduce a bespoke menu built around the theme “From Heritage to Haute Cuisine Reimagined”, where traditional flavours are reinterpreted using modern techniques. The experience unfolds as a layered, sensory journey, encouraging guests to engage with each course as part of a larger narrative.

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The culinary offering is paired with the bar’s technique-driven cocktail programme, where methods such as distillation, clarification, and infusion are used to create drinks that align closely with the menu, enhancing the overall experience.

Set within a space inspired by the concept of a digital 403 access denied code, the venue is designed to encourage guests to disconnect from external distractions and immerse themselves fully in the experience. From lighting and sound to service, every element is curated to create a cohesive and engaging environment.

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Speaking on the collaboration, Chef Priyam Chatterjee noted that the experience focuses on storytelling through food, presenting familiar flavours in a way that feels both intuitive and unexpected. Chef Rishabh Seal added that the menu aims to respect traditional roots while allowing flavours to evolve naturally.

Aman Dua, Co-Founder of 403 Forbidden Bar, highlighted that the series is designed as a platform for chefs with distinct culinary voices to engage with the space in a meaningful and immersive format.

With limited seating, the takeover offers a rare, experiential dining format, bringing together craft, creativity, and narrative-led cuisine in one of Bengaluru’s most conceptually distinctive venues.

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