Ennismore, the world’s fastest-growing lifestyle hospitality company, has announced the upcoming opening of SO/ Ras Al Khaimah, marking the brand’s first all-inclusive resort outside Europe and Ennismore’s debut lifestyle hotel in Ras Al Khaimah. The resort is slated to open in November 2025.

Set along Ras Al Khaimah’s spectacular coastline — where desert, mangroves, and mountains meet the turquoise Arabian Sea, SO/ Ras Al Khaimah brings a fashion-inspired aesthetic to a stunning beachfront escape. The property will feature 257 guestrooms and suites across seven categories, each offering uninterrupted sea views and interiors inspired by the region’s natural hues — sunset oranges, ocean teals, and stone neutrals — paired with walnut wood and bronze accents for warmth and elegance.

The resort will feature five distinct dining destinations curated by Ennismore’s Global F&B Platform. Guests can explore diverse culinary experiences at:

• The Market, a casual all-day restaurant

• Chiano, serving refined Mediterranean and Italian cuisine

• Hadaba, offering Levantine-inspired dining

• Floating World, a Pan-Asian and Japanese specialty restaurant

• Savant, a high-energy cocktail bar with live entertainment on the 10th floor

Complementing the line-up are two pool bars, Cabini and Bungalow (an adults-only space) — along with an independent beach club. The property will also include event and meeting spaces, including a 345-guest function hall, pre-function area, and flexible workshop zones.

Wellness takes center stage at SO/ Ras Al Khaimah, with a spa featuring treatment rooms, sauna, and a cold-water pool. Guests can enjoy fitness classes, a 24-hour gym, or nearby outdoor activities including golf, horse riding, kayaking, and sunrise dune walks.

Strategically located at the entrance of Al Marjan Island, the resort will be part of a new wave of luxury developments in Ras Al Khaimah — home to cultural landmarks, designer boutiques, and the region’s first casino. According to the Ras Al Khaimah Tourism Development Authority (RAKTDA), the emirate recorded 1.28 million overnight visitors in 2024, reflecting a 12% increase in tourism revenue as it moves toward its goal of 3.5 million annual visitors by 2030.

Ras Al Khaimah’s rise as an all-inclusive luxury destination follows the success of Rixos Bab Al Bahr and Rixos Al Mairid Ras Al Khaimah, both of which set new benchmarks for immersive experiences that combine gastronomy, entertainment, and design. Building on this momentum, SO/ introduces a fresh, style-driven perspective to the all-inclusive segment.

The opening underscores Ennismore’s growth in the global lifestyle all-inclusive space, now boasting a portfolio of over 60 resorts representing more than 25,000 rooms worldwide. Recent milestones include Rixos Tersane Istanbul, SLS Playa Mujeres, and Hyde Bodrum, with upcoming projects across Mexico, Egypt, Dubai, and Vietnam.

SO/ Ras Al Khaimah will join Ennismore’s ALL Inclusive Collection, a curated platform that unites leading brands such as Rixos, SO/, Hyde, SLS, and Swissôtel. The collection redefines traditional all-inclusive stays by offering immersive luxury experiences with design, dining, and entertainment at their core.

Cenk Unverdi, COO of Rixos & All-Inclusive Collection - GCC, Central Asia & Europe, Ennismore, said, “Ras Al Khaimah is one of the most exciting and fastest-growing luxury destinations in the region, making it the perfect location to debut the first SO/ all-inclusive resort in the Middle East. Building on the success of Rixos through the ALL Inclusive Collection, we’re delighted to welcome the first lifestyle all-inclusive resort to the emirate. SO/ Ras Al Khaimah will offer a timeless, intimate take on the art of escape — where bold design, exceptional food, and creativity merge into a seamless experience.”

About Ennismore:
Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore is a global collective of entrepreneurial, founder-led brands that embody creativity, community, and purpose. A joint venture with Accor since 2021, Ennismore has grown into a leading lifestyle hospitality group with 16 brands, 180+ hotels, 500+ restaurants and bars, and 45+ branded residences across 40+ countries.

For more information, visit ennismore.com.