Espire Hospitality Limited has announced the appointment of Sumit Kumar as National Sales Director – East, reinforcing the company’s commercial leadership as it continues to expand its presence across India through its brands ZANA Boutique Luxury and Country Inn Hotels & Resorts.

With close to two decades of experience in hospitality sales and operations, Sumit Kumar brings a balanced expertise in guest-centric service delivery and revenue-driven strategy. His leadership style is known for its strong market engagement and hands-on approach across business segments.

Prior to joining Espire Hospitality, he served as Associate Director of Sales at Royal Orchid Group of Hotels, where he managed key eastern and northern markets including Patna, Bodhgaya, Varanasi, Gorakhpur, and Lucknow. In this role, he played a key part in strengthening PAN India sales performance and expanding MICE business opportunities.

Throughout his career, Sumit has worked with leading hospitality brands including Royal Orchid Hotels, Lemon Tree Hotels, Clarks Inn, Radisson Hotel Group, The LaLiT, and The Grand New Delhi, gaining extensive exposure across corporate, travel trade, and MICE segments.

In his new role, he will focus on strengthening Espire Hospitality’s presence across East India, driving regional sales growth, and expanding corporate and MICE business segments. He will also work on enhancing market outreach while aligning commercial strategies with the company’s broader expansion plans.

Commenting on the appointment, Akhil Arora, CEO & MD, Espire Hospitality Limited, said that Sumit’s combination of operational understanding and sales expertise will add strong value to the company’s commercial team as it continues to scale its footprint across India.

The appointment comes at a time when Espire Hospitality is pursuing an aggressive expansion strategy, with plans to open 30 new hotels and resorts by FY27 across its portfolio.