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By Nishang Narayan
Published on May 20, 2025
Evoke Experiences, a pioneer in India's experiential hospitality space, is entering a bold new phase of expansion, unveiling plans to broaden its destination portfolio and invite long-term collaborations with property owners across the country.
Renowned for flagship retreats like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, and the newly launched Evoke Dholavira, the brand is now preparing to open Evoke Ram Bagh, Ayodhya, with 156 keys. With a current inventory of 750 keys, Evoke aims to cross 1,000 keys by the end of 2025.
This strategic growth reflects a shift from seasonal glamping to year-round, permanent experiential resorts, beginning with a new project in Gir, one of India’s most ecologically significant destinations. The move marks a significant milestone as Evoke deepens its commitment to immersive tourism rooted in culture, sustainability, and regional identity.
In a major development, the brand is now actively inviting asset owners and landholders to partner via long-term lease or management agreements. With strong branding, operations, and a unique storytelling-driven design approach, Evoke aims to turn underutilised spaces into world-class, culturally rich destinations.
“Evoke is not just creating places to stay, we're building narratives, environments, and economies rooted in local culture,” said Bhavik Sheth, COO of Evoke Experiences. “We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”
Backed by the 150-year legacy of Lallooji & Sons, Evoke Experiences has evolved from pioneering glamping in India to establishing a diverse portfolio of eco-conscious luxury retreats. Each property reflects the brand’s core vision—to promote offbeat tourism, safeguard delicate ecosystems, and empower local communities.
While seasonal projects like Rann Utsav and Dholavira Tent Cities continue to draw crowds, year-round destinations like Gandhisagar, Statue of Unity Tent City-1, and the upcoming Evoke Ayodhya represent the future of experiential hospitality in India.
With this new trajectory, Evoke Experiences is poised to become India’s leading experiential destination company, where every stay offers a story—and every destination, a deeper connection.
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Published on May 29, 2025
Eternal Oasis, a soulful new centre nestled on Golf Course Road in Gurgaon, has swiftly emerged as one of the top venues for meditation and wellness programs in Delhi-NCR. Since its opening earlier this year, the venue has hosted regular sessions with renowned spiritual groups like the Isha Foundation and Brahma Kumaris, gaining popularity among seekers of peace and inner renewal.
With three spacious multi-purpose halls designed for yoga, sound healing, and spiritual talks, Eternal Oasis offers a tranquil environment for transformative well-being experiences. The venue stands out for its focus on arts, culture, and spirituality, making it a hub for individuals and organisations looking to create deep, meaningful retreats and workshops.
Ideal for yoga teachers, wellness facilitators, and sound healers, Eternal Oasis invites practitioners to explore its inspiring space to host their programs. Set amid lush surroundings and designed to foster introspection and inner connection, the centre is becoming a preferred destination for meditation retreats, mindfulness sessions, and healing journeys in the region.
Located opposite Shiv Nadar School in Sector 42, Gurugram, Eternal Oasis is not just a venue—it's a sanctuary where vision meets purpose, and wellness comes alive.
Location: Golf Course Road, Sector 42, Gurugram (Landmark: Opp. Shiv Nadar School)Venue: Eternal OasisQueries: +91 79828 83571
By Manu Vardhan Kannan
Published on May 28, 2025
Holiday Inn New Delhi Mayur Vihar Noida has officially unveiled its newly renovated guest rooms, blending elegance with cutting-edge innovation and sustainability to cater to today’s mindful traveller.
The refreshed rooms showcase a sophisticated modern aesthetic and are designed with eco-conscious principles and smart in-room technologies. Among the standout upgrades is the use of Premium Belgian Hardwood Flooring, known for its durability and timeless appeal that adds richness to the room’s ambiance.
In line with the hotel’s commitment to sustainability, all fixtures have been replaced with water- and energy-efficient taps and showers, ensuring an eco-friendly stay. The rooms now feature next-generation climate control systems using BLDC (Brushless Direct Current) motor technology — offering optimal comfort while significantly reducing the carbon footprint.
Additionally, the renovation includes a complete Mechanical, Electrical, and Plumbing (MEP) overhaul to improve operational efficiency and guest safety. Elegant and calming colour tones have been used throughout the rooms and bathrooms to create a warm and inviting atmosphere.
"Every aspect of the redesign was guided by a vision to elevate the guest experience while remaining mindful of our environmental impact. These new rooms reflect our promise to deliver sophisticated stays that are both smart and sustainable," said Anurag Rai, General Manager.
With contemporary interiors, smart in-room features, and a sustainable mindset, the renovation marks a significant milestone in Holiday Inn Mayur Vihar’s journey toward offering smarter, more responsible stays.
Address: Holiday Inn New Delhi Mayur Vihar Noida, 13-A, District Centre, Mayur Vihar, New Delhi – 110091
Published on May 27, 2025
Sterling Holiday Resorts, a prominent name in India’s leisure hospitality sector, has hit a new high in FY25, crossing the ₹5 billion mark in annual revenue for the first time. The company reported a total revenue of ₹5,202 million, reflecting a 13% year-on-year growth, while maintaining a healthy EBITDA margin of 34%. Notably, Sterling remains completely debt-free and has recorded 20 consecutive quarters of profit.
The company’s footprint expanded to 61 resorts with 3,254 rooms across 53 destinations, with new properties launched in Jaisalmer, Tipeshwar, and Amritsar during Q4.
Sterling now operates across 17 Indian states, with strong regional clusters such as 9 resorts each in Kerala and Tamil Nadu, 8 each in Rajasthan and Maharashtra, and 7 in Uttarakhand. The resort themes are diverse, featuring 13 in wildlife destinations, 13 in the Himalayas, and 11 in spiritual circuits. The brand is also strengthening its presence in the bleisure (business + leisure) segment, with properties in Madurai, Karwar, Bokaro, and Dehradun.
Food & Beverage (F&B) revenue crossed ₹1 billion this year, supported by revamped F&B offerings, the addition of specialty restaurants, and increased focus on the banquet business.
Sharing his thoughts, Mr. Vikram Lalvani, MD & CEO, said:
“Crossing ₹5 billion in revenue is a landmark moment for us... We remain focused on delivering high-quality, differentiated experiences as we expand across India through our asset-right strategy.”
On the customer satisfaction front, Sterling continues to shine:
Sterling Kanha won the TripAdvisor Best of the Best Award for the 3rd consecutive year.
30 resorts received the Traveler’s Choice Awards, with 10 winning it for three years in a row.
Sterling Puri, the 121-key flagship property, was named Best Family Resort of the Year at the CMO Asia Odisha Leadership Awards 2025.
Under its Sterling Sankalp ESG initiative, the company made major strides in sustainability and community upliftment:
Energy Efficiency: Heat pumps, EV charging stations, and renewable energy investments
Waste Management: Plastic-free efforts through in-house water bottling in four resorts
Water Conservation: Rainwater harvesting and grey water recycling
CSR: Ongoing support to Fairfax India Charitable Foundation’s “Project Dialysis”, which has helped install over 2,000 dialysis machines across India
A major highlight was Sterling Munnar winning Gold at the 14th RCI Green Awards, becoming the first resort in the Middle East, Africa, and Asia-Pacific to achieve this recognition.
Looking ahead, Sterling is confident about future growth, with solid demand in domestic tourism, a strong resort pipeline, and ongoing investments in technology, leadership, and people.
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