Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

By Nishang Narayan

Published on May 20, 2025

Evoke Experiences, a pioneer in India's experiential hospitality space, is entering a bold new phase of expansion, unveiling plans to broaden its destination portfolio and invite long-term collaborations with property owners across the country.

Renowned for flagship retreats like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, and the newly launched Evoke Dholavira, the brand is now preparing to open Evoke Ram Bagh, Ayodhya, with 156 keys. With a current inventory of 750 keys, Evoke aims to cross 1,000 keys by the end of 2025.

image

This strategic growth reflects a shift from seasonal glamping to year-round, permanent experiential resorts, beginning with a new project in Gir, one of India’s most ecologically significant destinations. The move marks a significant milestone as Evoke deepens its commitment to immersive tourism rooted in culture, sustainability, and regional identity.

In a major development, the brand is now actively inviting asset owners and landholders to partner via long-term lease or management agreements. With strong branding, operations, and a unique storytelling-driven design approach, Evoke aims to turn underutilised spaces into world-class, culturally rich destinations.

“Evoke is not just creating places to stay, we're building narratives, environments, and economies rooted in local culture,” said Bhavik Sheth, COO of Evoke Experiences. “We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”

image

Backed by the 150-year legacy of Lallooji & Sons, Evoke Experiences has evolved from pioneering glamping in India to establishing a diverse portfolio of eco-conscious luxury retreats. Each property reflects the brand’s core vision—to promote offbeat tourism, safeguard delicate ecosystems, and empower local communities.

While seasonal projects like Rann Utsav and Dholavira Tent Cities continue to draw crowds, year-round destinations like Gandhisagar, Statue of Unity Tent City-1, and the upcoming Evoke Ayodhya represent the future of experiential hospitality in India.

With this new trajectory, Evoke Experiences is poised to become India’s leading experiential destination company, where every stay offers a story—and every destination, a deeper connection.


Visiting Mumbai for Ganesh Chaturthi? Stay at Four Seasons Mumbai and Witness Lalbaugcha Raja

Visiting Mumbai for Ganesh Chaturthi? Stay at Four Seasons Mumbai and Witness Lalbaugcha Raja

By Hariharan U

Published on August 17, 2025

If there’s ever a time to see Mumbai in full colour, rhythm, and devotion, it’s Ganesh Chaturthi, the 10-day celebration that transforms the city into a vibrant tapestry of faith and festivity. The air fills with the sounds of dhols, streets glow under festive lights, and communities unite in honour of Lord Ganesha, the deity of wisdom and prosperity.

At the centre of this citywide celebration stands Lalbaugcha Raja,Mumbai’s most famous Ganpati idol and a revered symbol of hope for over 90 years. Each year, thousands of devotees and visitors line up for hours to catch a glimpse, making it a cultural and spiritual experience like no other.

For travellers who want to witness the magic without compromising on comfort, Four Seasons Hotel Mumbai is the perfect choice. Located just 15 minutes from Lalbaugcha Raja, the hotel offers seamless access to the celebrations while providing a luxurious retreat from the city’s festive bustle.

 Guests benefit from personalised concierge services to coordinate darshan timings, arrange transport, and share insider tips for navigating the celebrations. Whether you’re a first-time visitor or a returning devotee, the hotel ensures an effortless experience. After a day of celebration, indulge in the hotel’s award-winning dining or head to AER, its rooftop bar, for panoramic views of Mumbai’s sparkling skyline.

"Ganesh Chaturthi is one of Mumbai’s most extraordinary cultural experiences, and we are delighted to offer our guests a sanctuary of comfort amid the celebrations. With our prime location, impeccable service, and curated experiences, we ensure an enriching stay for both devotees and cultural explorers", says Nitesh Gandhi, General Manager, Four Seasons Hotel Mumbai.

Plan early to secure your spot and enjoy Mumbai’s most iconic festival in unmatched style and comfort.


Fern Hotels & Resorts Sees Strong Growth for Series by Marriott

Fern Hotels & Resorts Sees Strong Growth for Series by Marriott

By Hariharan U

Published on August 17, 2025

Fern Hotels & Resorts’ newest venture, Series by Marriott, is making waves in the Indian hospitality market. In just its first month, the brand collaboration with Marriott International has attracted more than ten independent hotel owners, all signing Memorandums of Understanding (MoUs) to join the portfolio. Many of these owners are already preparing to transition their existing properties under the Series by Marriott name.

This strong early response reflects the confidence in combining The Fern’s eco-conscious approach with Marriott’s renowned global standards. The momentum was also evident during The Fern Day at Marriott International’s Global Design & Development Confluence 2025, where the brand showcased its Mock-Up Room. The room’s sustainable, stylish design was met with wide appreciation from hoteliers, developers, and industry leaders.

Rajeev Menon, President – Asia Pacific (excluding China), Marriott International, shared, “With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network, and world-class standards… Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead”.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global and CG Hospitality Holdings, added, “Our vision is to expand to 500 hotels in the next 5 years… This alliance brings together the best of global hospitality and The Fern’s deep-rooted sustainability focus, creating a growth platform that benefits guests, partners, and communities”.

Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, said,“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort, and responsible design”.

With a pipeline of new collaborations underway, Fern Hotels & Resorts is optimistic about expanding the Series by Marriott brand across India. The company remains focused on delivering exceptional guest experiences while staying true to its values of sustainability and community engagement.


Clarks Unveils “Go Local” Package for an Authentic Independence Day Celebration

Clarks Unveils “Go Local” Package for an Authentic Independence Day Celebration

By Manu Vardhan Kannan

Published on August 14, 2025

Clarks Hotels is inviting travellers to embrace the true spirit of Independence Day through its exclusive “Go Local” package, available from August 10th to 31st, 2025. Designed to celebrate India’s heritage while offering premium comfort, the package combines luxurious accommodation with immersive local experiences in Karnataka.

Guests booking the “Go Local” package can enjoy an elegantly appointed Deluxe Room on double occupancy, complete with a complimentary breakfast and their choice of lunch or dinner featuring authentic regional cuisine. The culinary journey begins with an artisanal kombucha welcome drink, followed by a specially curated “Local Flavours” surprise, showcasing signature Karnataka desserts and savories prepared in-house. Throughout the stay, guests can also enjoy 20% savings on all food and beverage experiences, as well as daily evening indulgence with tea, coffee, cakes, and cookies at Ambrosia from 4:00 PM to 5:00 PM.

Adding to the patriotic spirit, the package includes an invitation to participate in the hotel’s symbolic flag-hoisting ceremony on August 15th, offering guests a meaningful way to connect with India’s independence celebrations alongside fellow travellers.

Special privileges include valuable spa credits, a complimentary one-level room upgrade (subject to availability), and late checkout until 2:00 PM. Guests also have unlimited access to the swimming pool and recreational facilities.

For families, Clarks offers additional bed arrangements at special rates, complimentary stays for children under five, and attractive prices for young guests aged 6–12 without an extra bed.

Through the “Go Local” package, Clarks blends warm hospitality with the richness of Karnataka’s culture, ensuring that guests experience more than just a luxurious stay, they take home a deeper connection to India’s heritage and traditions.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.