Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

By Nishang Narayan

Published on May 20, 2025

Evoke Experiences, a pioneer in India's experiential hospitality space, is entering a bold new phase of expansion, unveiling plans to broaden its destination portfolio and invite long-term collaborations with property owners across the country.

Renowned for flagship retreats like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, and the newly launched Evoke Dholavira, the brand is now preparing to open Evoke Ram Bagh, Ayodhya, with 156 keys. With a current inventory of 750 keys, Evoke aims to cross 1,000 keys by the end of 2025.

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This strategic growth reflects a shift from seasonal glamping to year-round, permanent experiential resorts, beginning with a new project in Gir, one of India’s most ecologically significant destinations. The move marks a significant milestone as Evoke deepens its commitment to immersive tourism rooted in culture, sustainability, and regional identity.

In a major development, the brand is now actively inviting asset owners and landholders to partner via long-term lease or management agreements. With strong branding, operations, and a unique storytelling-driven design approach, Evoke aims to turn underutilised spaces into world-class, culturally rich destinations.

“Evoke is not just creating places to stay, we're building narratives, environments, and economies rooted in local culture,” said Bhavik Sheth, COO of Evoke Experiences. “We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”

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Backed by the 150-year legacy of Lallooji & Sons, Evoke Experiences has evolved from pioneering glamping in India to establishing a diverse portfolio of eco-conscious luxury retreats. Each property reflects the brand’s core vision—to promote offbeat tourism, safeguard delicate ecosystems, and empower local communities.

While seasonal projects like Rann Utsav and Dholavira Tent Cities continue to draw crowds, year-round destinations like Gandhisagar, Statue of Unity Tent City-1, and the upcoming Evoke Ayodhya represent the future of experiential hospitality in India.

With this new trajectory, Evoke Experiences is poised to become India’s leading experiential destination company, where every stay offers a story—and every destination, a deeper connection.


Smiling Tree and GTBIT Join Hands to Plant 500 Saplings on Campus

Smiling Tree and GTBIT Join Hands to Plant 500 Saplings on Campus

By Nishang Narayan

Published on July 29, 2025

In a powerful collaboration for environmental change, the Smiling Tree Foundation, led by Dr. Mukesh Kwatra, joined hands with Guru Tegh Bahadur Institute of Technology (GTBIT), Rajouri Garden, Delhi, for a large-scale plantation drive. Held with great enthusiasm, the initiative saw nearly 500 saplings being planted across the campus, reflecting a strong commitment to a greener tomorrow.

The event was graced by S. Amarjit Singh, Chairman of GTBIT, and Dr. Rominder Kaur Randhawa, Director of GTBIT, alongside Prof. Dr. P.P. Vermani and other senior faculty members. In a thoughtful gesture, planters were gifted to all participants by Smiling Tree.

While S. Harmeet Singh Kalka Ji, President of DSGMC, and S. Jagdeep Singh Khalon Ji, General Secretary of DSGMC, could not attend, they sent in their wishes and full support for the campaign’s success.

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Dr. Randhawa, who played a key role in spearheading the initiative, emphasized,

“It is our responsibility to instill sustainable values in the next generation. We are proud to collaborate with Smiling Tree in nurturing not just trees, but a culture of environmental stewardship.”

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Echoing the sentiment, Sardar Amarjit Singh called the initiative a form of selfless service, stating,

“Planting trees is a sewa — a selfless service to humanity and the environment. This drive is a reflection of our values and collective responsibility.”

Dr. Mukesh Kwatra, the visionary behind Smiling Tree, highlighted the importance of collective action and community-driven impact.

“At Smiling Tree, we believe in action backed by awareness. Every sapling planted today is a promise of a better tomorrow.”

The saplings planted included native, flowering, and fruit-bearing trees, carefully selected for their environmental and visual impact. This event marks yet another meaningful milestone in Smiling Tree’s mission to create greener, healthier spaces across Delhi-NCR and beyond.


Radisson Blu Ahmedabad Pedals Forward with ‘A Day for a Cause’ Cyclothon

Radisson Blu Ahmedabad Pedals Forward with ‘A Day for a Cause’ Cyclothon

By Manu Vardhan Kannan

Published on July 29, 2025

Radisson Blu Hotels Ahmedabad recently transformed a regular morning at the city’s vibrant riverfront into an inspiring display of community, compassion, and purpose. As part of Radisson’s South Asia Community Action Month 2025, the hotel hosted “A Day for a Cause,” a cyclothon that welcomed nearly 40 participants, including staff, families, and hotel guests.

The event, themed “One Day. One Cause.”, was designed as a non-competitive 6-kilometer ride focused on promoting wellness, green mobility, and raising funds for the Radisson India People Foundation. The atmosphere was filled with energy and optimism as riders came together not just to cycle, but to support a larger mission of social responsibility and unity.

Speaking about the initiative, Mr. Saurabh Bhatnagar, General Manager of Radisson Blu Ahmedabad, expressed his pride in the turnout and the event’s message. “It was truly heartening to see our team members and guests come together for a cause greater than ourselves. This ride wasn't just about cycling, it was a celebration of community spirit, wellness, and compassion. We are proud to contribute to an initiative that makes a real difference.”

The cyclothon concluded with refreshments and friendly interactions among participants, reinforcing the core idea behind the event: coming together to create a positive impact. With wellness and purpose at its core, “A Day for a Cause” marked yet another meaningful chapter in Radisson’s ongoing commitment to community action and social progress.


Frill Hospitality: Redefining Luxury & Sustainability in Hotel Amenities

Frill Hospitality: Redefining Luxury & Sustainability in Hotel Amenities

By Author

Published on July 28, 2025

Since its inception in 2016, Frill Hospitality has been at the forefront of innovation in the Indian hospitality sector. Founded by visionary entrepreneur Mr. Naresh Kapoor, the Gurgaon-based company has carved a niche for itself by delivering premium, eco-friendly, and customizable hotel amenities that elevate guest experiences while aligning with sustainability goals.

With a state-of-the-art GMP-certified manufacturing facility in Sector 37, Gurgaon, Frill Hospitality produces a comprehensive range of wet and dry toiletries including shampoos, conditioners, lotions, body washes, soaps, dental kits, shaving kits, vanity kits, and slippers — all adhering to the highest quality standards.

A Portfolio of Signature Luxury Brands

Frill’s thoughtfully curated in-house brands are designed to cater to diverse guest preferences:

  • Forestra – Ayurvedic-inspired formulations enriched with aloe vera and neem, presented in biodegradable packaging for a holistic and sustainable experience.
  • Sea Breeze – Ocean-inspired freshness with sea minerals and citrus extracts, dermatologically tested for universal comfort.
  • Quro – The ultimate in luxury, featuring exotic ingredients like argan oil and shea butter, perfect for upscale hotels.
  • Isvara Naturals – Chemical-free and organic, this line uses lavender, chamomile, and coconut oil to offer a gentle, earth-conscious option for eco-aware guests.

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Custom Branding with White Label Expertise

Frill also specializes in white labeling and bespoke customization, allowing hotels to craft exclusive in-room amenities that reflect their brand identity. From tailored packaging to signature fragrances, Frill works closely with hoteliers to deliver a personalized luxury experience.

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Mr. Naresh Kapoor, Founder, Frill Hospitality

Recognized as the “Most Trusted Brand in Hotel Toiletries”

Frill’s dedication to excellence and innovation has earned it the prestigious recognition as the "Most Trusted Brand in Hotel Toiletries." This accolade mirrors the brand’s reliability, sustainability, and unwavering commitment to guest satisfaction.

Sustainability at the Core

In today’s eco-conscious travel environment, Frill leads with purpose. Its cruelty-free, biodegradable, and organic product lines help hotels go green without compromising on elegance or comfort — setting a new benchmark for responsible luxury.

Discover how Frill Hospitality can transform your guest experience.
Visit www.frillhospitality.com or reach out to info@frillhospitality.com to request free samples or a customized quote.

Frill Hospitality — Premium, Personal, Planet-Friendly.

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