Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

Evoke Experiences Expands Footprint with New Experiential Hotels and Strategic Partnerships

By Nishang Narayan

Published on May 20, 2025

Evoke Experiences, a pioneer in India's experiential hospitality space, is entering a bold new phase of expansion, unveiling plans to broaden its destination portfolio and invite long-term collaborations with property owners across the country.

Renowned for flagship retreats like Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, and the newly launched Evoke Dholavira, the brand is now preparing to open Evoke Ram Bagh, Ayodhya, with 156 keys. With a current inventory of 750 keys, Evoke aims to cross 1,000 keys by the end of 2025.

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This strategic growth reflects a shift from seasonal glamping to year-round, permanent experiential resorts, beginning with a new project in Gir, one of India’s most ecologically significant destinations. The move marks a significant milestone as Evoke deepens its commitment to immersive tourism rooted in culture, sustainability, and regional identity.

In a major development, the brand is now actively inviting asset owners and landholders to partner via long-term lease or management agreements. With strong branding, operations, and a unique storytelling-driven design approach, Evoke aims to turn underutilised spaces into world-class, culturally rich destinations.

“Evoke is not just creating places to stay, we're building narratives, environments, and economies rooted in local culture,” said Bhavik Sheth, COO of Evoke Experiences. “We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism.”

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Backed by the 150-year legacy of Lallooji & Sons, Evoke Experiences has evolved from pioneering glamping in India to establishing a diverse portfolio of eco-conscious luxury retreats. Each property reflects the brand’s core vision—to promote offbeat tourism, safeguard delicate ecosystems, and empower local communities.

While seasonal projects like Rann Utsav and Dholavira Tent Cities continue to draw crowds, year-round destinations like Gandhisagar, Statue of Unity Tent City-1, and the upcoming Evoke Ayodhya represent the future of experiential hospitality in India.

With this new trajectory, Evoke Experiences is poised to become India’s leading experiential destination company, where every stay offers a story—and every destination, a deeper connection.


ALIVAA Hotels & Resorts Adds Mukteshwar Property Under The Hoften Brand

ALIVAA Hotels & Resorts Adds Mukteshwar Property Under The Hoften Brand

By Hariharan U

Published on September 7, 2025

ALIVAA Hotels & Resorts has announced the addition of a new property in Mukteshwar, Uttarakhand, further strengthening its growing portfolio under The Hoften brand. The property, earlier known as Snowia Luxury Stay, will now operate as The Hoften, Mukteshwar.

“Adding Mukteshwar to our portfolio is a strategic move that aligns with our vision of offering unique and exceptional experiences in both established and emerging destinations. This property, with its stunning location, is a perfect fit for The Hoften brand, which focuses on modern amenities and seamless experiences for the new-age traveller”, said Akash Bhatia, CEO- ALIVAA Hotels & Resorts (Managed & Franchise Business).

Echoing this sentiment, Inderpal Batra, co-founder of ALIVAA Hotels & Resorts, highlighted the company’s growth ambitions: “We are thrilled to welcome The Hoften, Mukteshwar, to our family. This partnership is another milestone in our journey to become a leading hospitality player in India. Our aggressive expansion strategy focuses on bringing our signature hospitality to key locations, and Mukteshwar is a gem that we are proud to add”.

On his part, Divyanshu Yadav, owner of The Snowia, Mukteshwar, expressed optimism: “Joining forces with ALIVAA Hotels & Resorts and bringing our hotel under The Hoften brand is a momentous occasion. Their expertise and commitment to guest satisfaction perfectly complement our vision. We look forward to delivering even more memorable experiences to our guests through this collaboration”.

Nestled amidst fruit orchards, conifer forests, and panoramic Himalayan views, The Hoften, Mukteshwar offers valley-facing rooms with stunning vistas of Nanda Devi and other peaks. The property caters to travellers seeking both tranquility and modern comforts, reflecting Hoften’s ethos of efficient service, contemporary amenities, and smart hospitality design.

With existing Hoften properties in Gurugram, Bengaluru, Noida, and Dalhousie, the Mukteshwar addition underscores ALIVAA’s commitment to expanding its footprint across India’s dynamic hospitality landscape.


Grand Mercure Bangalore Unveils Reimagined By the Blue Restaurant

Grand Mercure Bangalore Unveils Reimagined By the Blue Restaurant

By Hariharan U

Published on September 5, 2025

Grand Mercure Bangalore in Koramangala has unveiled the reimagined By the Blue, the hotel’s signature poolside restaurant, designed to offer guests an elevated dining experience. The refreshed concept presents a refined journey through Indian gastronomy, where heritage recipes meet contemporary artistry.

Speaking on the relaunch, Parag Shah, General Manager, Grand Mercure Bangalore, said, “By the Blue is envisioned as a space where timeless Indian culinary traditions are celebrated with modern creativity. From our carefully curated menu to the ambience by the poolside, every detail is designed to offer guests a soulful and elevated dining experience. We are delighted to welcome our patrons to this exciting new chapter at Grand Mercure Bangalore”.

Celebrating the essence of Indian culinary traditions, the newly curated menu draws inspiration from age-old cooking techniques, from the gentle smokiness of clay pot roasting to the layered richness of dum slow-cooking. Guests can expect flavours that evoke the warmth and nostalgia of a traditional Indian kitchen, enhanced with contemporary presentation and modern flair.

To complete the dining journey, By the Blue also offers a repertoire of expertly crafted beverages, creating a holistic experience for guests. With its refined menu, elegant poolside ambience, and thoughtful design, the restaurant reaffirms Grand Mercure Bangalore’s commitment to delivering soulful, memorable dining moments.


Botanix Resorts Expands to Nainital with Shivalaya Resort in Kumaon Hills

Botanix Resorts Expands to Nainital with Shivalaya Resort in Kumaon Hills

By Hariharan U

Published on September 4, 2025

Botanix Resorts Pvt Ltd, known for its eco-tourism and nature-inspired escapes, has unveiled its newest destination, Shivalaya Resort by Botanix in Ghorakhal, Bhowali, Nainital. Spread across 1.2 acres in the Kumaon hills, the boutique resort features 25 rooms, including Deluxe, Executive, Premium, Luxury Suites, Deodar Suites, and spacious Deodar Family Suites. Guests can dine at Panache, a multi-cuisine restaurant with indoor and alfresco seating, offering a mix of global flavours and local Kumaoni dishes.

“At Botanix, our vision is to create soulful sanctuaries that celebrate local landscapes and traditions. Shivalaya Resort by Botanix brings together Kumaon’s spiritual heritage, natural splendour, and authentic flavours, while staying true to Botanix’s ethos of warmth and sustainability amidst lush greenery”, said Mr. Atul Vashisth, Managing Director, Botanix Resorts Pvt Ltd.

Beyond its scenic setting, the resort offers unique experiences such as an aviary of exotic birds, an observation deck with panoramic valley views, cultural evenings with Kumaoni folk dances, and interactions with village life. Modern amenities include a landscaped lawn, indoor games, a heated covered swimming pool, a gym, a badminton court that doubles as a multi-sport space, and a mini banquet hall for social and corporate events.

Perfectly located, the resort serves as a gateway to Kumaon’s heritage and spiritual circuits. Guests can visit nearby attractions like the Ghorakhal Golu Devta Temple, Neem Karoli Baba’s Kainchi Dham, and Kasar Devi Temple, famed for its cosmic energy and global spiritual connections. Scenic trails to Mukteshwar and Jageshwar Dham, as well as lake getaways to Nainital, Bhimtal, Saat Tal, and Naukuchiatal, are within easy reach. Local culinary favourites such as Aloo ke Gutke and Bal Mithai further enrich the Kumaoni experience.

Shivalaya Resort by Botanix is already planning its next phase of growth, with 20 more rooms, a modern banquet hall, and a party lawn slated for 2026, making it a destination for weddings, retreats, and celebrations.

This launch strengthens Botanix Resorts’ vision of building 11 botanical-themed resorts across North India, complementing its portfolio of resorts and residences that focus on sustainability, wellness, and deeper connections with nature.

About Botanix Resorts Pvt Ltd
Botanix Resorts Pvt Ltd creates botanical-themed living experiences rooted in sustainability, wellness, and education. Alongside resorts, the company operates Botanix Residences, a community of eco-friendly villas and cottages designed with biophilic architecture. More details can be found at www.botanix.in.

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