Expanding Luxury: Hilton's NoMad Venture

Expanding Luxury: Hilton's NoMad Venture

By Nithyakala Neelakandan

Published on April 6, 2024

Hilton has taken a majority controlling interest in Sydell Group, the mastermind behind the upscale NoMad Hotels brand. This acquisition propels Hilton into the coveted luxury lifestyle hotel market, setting the stage for a global expansion of the NoMad brand.

Sydell Group, led by visionary Andrew Zobler, has a track record of creating dynamic lifestyle brands over the past decade. Now, with Hilton's backing, NoMad Hotels is poised for significant growth. The brand's unique blend of accessible luxury, exceptional design, and award-winning dining experiences resonates with today's discerning travelers seeking personalized and immersive stays.

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Under the agreement, Sydell will oversee the design, branding, and management of NoMad properties, while Hilton will spearhead development efforts. This collaboration leverages Hilton's commercial prowess and global reach, aiming to position NoMad as a premier luxury lifestyle offering in desirable destinations worldwide.

The partnership anticipates the development of up to 100 NoMad properties globally, with several projects already in advanced stages of discussion. Notably, the flagship NoMad London will soon be available for booking through Hilton's platforms, marking the brand's expansion into key markets.

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Hilton's foray into the luxury lifestyle segment aligns with its commitment to innovation and growth. By diversifying its portfolio and catering to evolving guest preferences, Hilton aims to capture new market segments and enhance customer loyalty.

With NoMad Hotels joining its esteemed collection of luxury brands, including Waldorf Astoria, Conrad, and LXR, Hilton solidifies its position as a leader in the global hospitality industry. This strategic move underscores Hilton's dedication to delivering exceptional experiences while driving sustainable growth in the luxury market.

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As travelers seek more personalized and immersive stays, Hilton's expansion into the luxury lifestyle segment with NoMad Hotels demonstrates a forward-thinking approach to meet evolving demands. By combining Hilton's expertise with Sydell's innovative concepts, the stage is set for NoMad to redefine luxury hospitality on a global scale.


Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

Brigade Hospitality Rebrands MLR Convention Centre Whitefield as MLR Cultural Centre

By Hariharan U

Published on August 5, 2026

Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.

The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.

The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.

The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.

Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.

He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.

The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.


WelcomHeritage Launches Kurki Palace in Jaipur, Celebrating Rajasthan’s Royal Legacy

WelcomHeritage Launches Kurki Palace in Jaipur, Celebrating Rajasthan’s Royal Legacy

By Hariharan U

Published on August 4, 2026

WelcomHeritage has expanded its presence in Rajasthan with the launch of WelcomHeritage Kurki Palace, a boutique heritage hotel in Jaipur that brings together royal Rajput traditions, architectural grandeur, and contemporary luxury hospitality.

Located within a peaceful residential enclave in Jaipur, the palace offers guests a serene retreat while providing convenient access to the city’s iconic forts, palaces, and cultural landmarks. Hosted by descendants of the renowned Ranbanka Rathore family of Kurki Fort, whose lineage traces back to the 23rd generation of saint-poet Mirabai, the property offers travellers an opportunity to experience Rajasthan’s living heritage.

Inspired by traditional Rajasthani havelis, WelcomHeritage Kurki Palace reflects a blend of Marwari, Mughal, and European architectural influences. The property features grand sandstone structures, stained-glass windows, antique artefacts, intricate craftsmanship, and family heirlooms that showcase the region’s rich artistic legacy.

The palace offers 34 luxurious accommodations, including one Maharaja Suite, four Maharani Suites, 18 Executive Mahal Rooms, and 11 Rawla Deluxe Rooms. Each room has been designed with handcrafted furnishings, regional artistry, and modern amenities to provide guests with an immersive heritage stay experience.

The property features four distinctive dining venues — Darbar – The Sky Lounge, Swarn Mahal, Badal Mahal, and Sugar Coated Café — offering curated culinary experiences inspired by Rajasthan’s flavours and artistic traditions.

Beyond accommodation and dining, WelcomHeritage Kurki Palace offers a range of wellness and leisure facilities, including an indoor swimming pool, spa, fitness centre, and curated relaxation spaces. The property also caters to destination weddings, private celebrations, and MICE events through elegant venues such as Darbar Banquet, Darbar Rooftop, and Badal Mahal.

With bespoke event services and parking capacity for up to 500 vehicles, the palace provides a regal setting for large-scale celebrations, corporate gatherings, and intimate occasions.

Aligned with responsible hospitality practices, the property incorporates solar energy into its operations, combining sustainability with heritage preservation.

Speaking on the launch, Ashutosh Chhibba, CEO, WelcomHeritage, said that WelcomHeritage Kurki Palace represents the brand’s vision of preserving India’s cultural legacy while creating contemporary hospitality experiences. He added that the property strengthens WelcomHeritage’s presence in Jaipur and offers travellers an authentic gateway to Rajasthan’s timeless charm.

Chhibba further noted that the launch marks WelcomHeritage’s 11th property in Rajasthan and takes the brand’s overall portfolio to 37 properties across India. He highlighted Rajasthan’s importance to the brand’s heritage hospitality journey and reiterated the company’s focus on creating destinations that travellers actively seek for unique cultural experiences.

Strategically located near Jaipur International Airport and Jaipur Railway Station, the palace provides easy access to major attractions including Hawa Mahal, City Palace, Jantar Mantar, Jal Mahal, and Nahargarh Fort, making it an ideal base for exploring Jaipur’s heritage and vibrant culture.


ITC Hotels Celebrate Friendship Day with Curated Dining Experiences Across India

ITC Hotels Celebrate Friendship Day with Curated Dining Experiences Across India

By Hariharan U

Published on August 1, 2026

Friendship Day is a celebration of the bonds that bring people together through shared memories, meaningful conversations, and unforgettable experiences. This year, ITC Hotels is inviting guests across India to celebrate friendship with a series of specially curated dining experiences featuring indulgent menus, unique activities, and warm hospitality.

From elegant ladies' lunches and contemporary culinary journeys to lavish brunches and chocolate-making experiences, ITC Hotels' properties across Mumbai, Delhi, Kolkata, and Hyderabad are offering memorable ways to reconnect with friends.

Celebrate Friendship with a Ladies' Lunch at ITC Grand Central Mumbai

ITC Grand Central Mumbai is celebrating Friendship Day with a special Ladies' Lunch at Hornby's Pavilion, offering an afternoon of great food, conversations, and togetherness.

Designed for groups of friends, ladies' groups of eight or more can enjoy 20% savings for up to 20 guests while experiencing an elaborate multicuisine lunch on 30 July 2026.

Located within the iconic luxury hotel, Hornby's Pavilion offers an all-day dining experience featuring flavours from India's culinary heritage alongside global favourites, complemented by elegant surroundings and attentive service.

Event Details:
Venue: Hornby's Pavilion, ITC Grand Central, Mumbai
Date: 30 July 2026
Meal: Lunch
Offer: 20% savings for ladies' groups of 8 or more (up to 20 guests)
Reservations: 022 – 67045121 / 022 – 67045122

Friendship Day Celebrations at ITC Maurya, Delhi

ITC Maurya invites guests to celebrate Friendship Day with a selection of distinctive dining experiences across its renowned restaurants.

Guests can explore contemporary South Indian cuisine at Avartana, enjoy an Italian brunch at Ottimo At West View, or celebrate timeless Indian flavours at iconic restaurants Bukhara and Dum Pukht.

The hotel also offers an elaborate dining experience at The Pavilion, featuring Indian and international favourites, live cooking stations, and signature desserts. For those seeking a creative experience, Fabelle presents an artisanal chocolate-making journey where guests can craft and enjoy their own chocolate creations.

Venue: ITC Maurya, Sardar Patel Marg, Chanakyapuri, New Delhi
Date: 2 August 2026
Time: 12:30 PM onwards
Reservations: 011 2611 2233

Raise a Toast to Friendship at ITC Royal Bengal and ITC Sonar, Kolkata

ITC Royal Bengal and ITC Sonar are bringing together a collection of dining experiences that celebrate friendships through food, flavours, and shared moments.

At Eden Pavilion, ITC Sonar, guests can enjoy Sunday Slows Down, a relaxed Friendship Day brunch featuring global and local favourites from 12:30 PM to 3:30 PM. The experience is priced at ₹1,800 plus taxes per person.

At Grand Market Pavilion, ITC Royal Bengal, the Grand Sunday Brunch celebrates Anglo-Indian culinary traditions with gourmet offerings, signature delicacies, and indulgent desserts. The brunch is available from 1:00 PM to 3:45 PM at ₹2,300 plus taxes per person.

For guests seeking an elevated culinary experience, Avartana at ITC Royal Bengal presents the Kimaya Set Menu, showcasing contemporary interpretations of South Indian cuisine. Available for lunch and dinner, the experience is priced at ₹3,500 plus taxes per person.

Reservations: 033 44464646

Craft, Indulge and Bond with Fabelle at ITC Kohenur

ITC Kohenur invites guests to celebrate Friendship Day with an immersive Fabelle Chocolate Masterclass, offering a journey through the world of fine chocolate.

The experience includes a guided bean-to-bar chocolate journey, chocolate tasting, sensory experiences, hands-on chocolate making, and an opportunity to craft a personalised dessert to take home.

Guests can also enjoy a signature hot chocolate experience, receive a complimentary Fabelle Signature Chocolate Delight, and capture memorable moments with friends.

What's Included:

  • Hot Chocolate Experience
  • Guided Bean-to-Bar Chocolate Journey
  • Chocolate Tasting & Sensory Experience
  • Hands-on Chocolate Making Session
  • Craft Your Own Dessert
  • Complimentary Fabelle Signature Chocolate Delight

Date: 2 August 2026
Price: ₹2,995 for 2 adults (inclusive of taxes)
Additional Adult/Child: ₹995 (inclusive of taxes)

Friends, Flavours and Forever at ITC Kohenur Hyderabad

ITC Kohenur Hyderabad will celebrate Friendship Day with a special brunch experience, Friends, Flavours, Forever, at Golkonda Pavilion.

Designed for friends to reconnect and celebrate together, the brunch brings together exceptional flavours, handcrafted delicacies, and a vibrant setting within the landmark hotel inspired by the legacy of the Koh-i-Noor diamond and Deccan heritage.

Guests can enjoy a selection of global and regional favourites while spending quality time with friends over a leisurely afternoon of dining and conversations.

Event Details:
Venue: Golkonda Pavilion, ITC Kohenur, Hyderabad
Date: 2 August 2026
Time: 1:00 PM onwards
Meal: Brunch

With thoughtfully curated experiences across its hotels, ITC Hotels continues to create meaningful celebrations where friendships are strengthened over exceptional cuisine, memorable moments, and warm hospitality.

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