Expanding Luxury: Hilton's NoMad Venture

Expanding Luxury: Hilton's NoMad Venture

By Nithyakala Neelakandan

Published on April 6, 2024

Hilton has taken a majority controlling interest in Sydell Group, the mastermind behind the upscale NoMad Hotels brand. This acquisition propels Hilton into the coveted luxury lifestyle hotel market, setting the stage for a global expansion of the NoMad brand.

Sydell Group, led by visionary Andrew Zobler, has a track record of creating dynamic lifestyle brands over the past decade. Now, with Hilton's backing, NoMad Hotels is poised for significant growth. The brand's unique blend of accessible luxury, exceptional design, and award-winning dining experiences resonates with today's discerning travelers seeking personalized and immersive stays.

image

Under the agreement, Sydell will oversee the design, branding, and management of NoMad properties, while Hilton will spearhead development efforts. This collaboration leverages Hilton's commercial prowess and global reach, aiming to position NoMad as a premier luxury lifestyle offering in desirable destinations worldwide.

The partnership anticipates the development of up to 100 NoMad properties globally, with several projects already in advanced stages of discussion. Notably, the flagship NoMad London will soon be available for booking through Hilton's platforms, marking the brand's expansion into key markets.

image

Hilton's foray into the luxury lifestyle segment aligns with its commitment to innovation and growth. By diversifying its portfolio and catering to evolving guest preferences, Hilton aims to capture new market segments and enhance customer loyalty.

With NoMad Hotels joining its esteemed collection of luxury brands, including Waldorf Astoria, Conrad, and LXR, Hilton solidifies its position as a leader in the global hospitality industry. This strategic move underscores Hilton's dedication to delivering exceptional experiences while driving sustainable growth in the luxury market.

image

As travelers seek more personalized and immersive stays, Hilton's expansion into the luxury lifestyle segment with NoMad Hotels demonstrates a forward-thinking approach to meet evolving demands. By combining Hilton's expertise with Sydell's innovative concepts, the stage is set for NoMad to redefine luxury hospitality on a global scale.


Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

By Hariharan U

Published on July 11, 2026

Encalm Hospitality has announced the launch of its new International Lounge at Rajiv Gandhi International Airport, Hyderabad, further expanding its airport hospitality portfolio and reinforcing its focus on delivering premium travel experiences.

The new lounge has been designed to meet the evolving expectations of modern international travellers by integrating comfort, wellness, dining, and personalised hospitality within a thoughtfully curated environment. The launch marks another milestone in Encalm's strategy of building a comprehensive airport hospitality ecosystem across India's leading aviation hubs.

Designed as a space for relaxation before departure, the lounge features state-of-the-art sleeping pods, therapeutic spa treatments, private dining facilities for families and guests seeking privacy, and a well-stocked bar. The experience has been curated to transform pre-flight waiting time into a seamless journey of comfort and rejuvenation.

Food remains a central part of the experience, with interactive live culinary stations serving freshly prepared dishes that combine regional Indian flavours with contemporary international cuisine. The curated dining programme is complemented by a refined beverage selection, catering to a wide range of traveller preferences.

Commenting on the launch, Vikas Sharma, Group Chief Executive Officer of Encalm, said the new lounge reflects the company's commitment to creating future-ready hospitality experiences driven by innovation, thoughtful design, and operational excellence. He added that Encalm aims to continue setting new benchmarks by delivering intuitive and differentiated experiences for global travellers.

Pooja Bhondekar, Business Head – Airport Hospitality, Encalm, said the expansion reflects the brand's mission of creating memorable experiences across every touchpoint of the passenger journey. She noted that every element of the lounge, from wellness facilities to curated dining and personalised service, has been carefully designed to offer warmth, comfort, and convenience.

With the addition of the Hyderabad International Lounge, Encalm continues to strengthen its integrated airport hospitality ecosystem, which includes premium lounges, meet-and-assist services, wellness offerings, in-flight catering, and curated food and beverage concepts across major Indian airports.


Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

By Manu Vardhan Kannan

Published on July 11, 2026

Taj Connemara, Chennai recently hosted the 15th edition of Screen Expresso, the popular conversation series by The Indian Express, marking the platform's first-ever event in Chennai. Held on June 30, the evening featured acclaimed actor Parvathy Thiruvothu, who engaged in an open conversation on cinema, gender equality, and staying true to one's values in the film industry.

The event was presented by AU Small Finance Bank, in association with Taj Hotels, with BMW KUN Exclusive as the Mobility Partner.

Known for her acclaimed performances across Malayalam, Tamil, Kannada, and Hindi cinema, Parvathy has built a reputation for choosing meaningful roles while also advocating for gender equality within the film industry. During the session, she shared her thoughts on speaking up, navigating challenges, and remaining committed to authenticity and artistic integrity throughout her career.

The discussion was moderated by Pooja Pillai, Senior Assistant Editor, The Indian Express, and drew a distinguished audience comprising leaders from the business, arts, media, entertainment, and hospitality sectors, making it one of Chennai's notable cultural gatherings.

Commenting on the occasion, Shilpa Rameja, General Manager, Taj Connemara, Chennai, said:

"It was a privilege for Taj Connemara to host the first-ever Chennai edition of Screen Expresso. At Taj, we have always believed that hospitality extends beyond creating memorable stays - it is about creating meaningful experiences and fostering conversations that inspire. Hosting an artist as accomplished and thought-provoking as Parvathy Thiruvothu made for an unforgettable evening. We are delighted to have partnered with The Indian Express to bring this celebrated platform to the city."

Guests were welcomed with an elegant high tea featuring a selection of regional delicacies and contemporary favourites. The menu included artisanal cookies, handcrafted tea cakes, open-faced canapés with roasted chicken and herb-infused mayonnaise, grilled seasonal vegetable sandwiches, cottage cheese and spinach turnovers, and a live station serving ragi paniyaram with gongura and cream cheese, accompanied by speciality teas, freshly brewed coffee, and refreshing beverages.

Following the conversation, attendees enjoyed a specially curated flying buffet featuring a mix of global and Indian flavours. The menu included honey chilli prawns, mutton galouti, Chettinad fried chicken, vegetable sushi, corn and jalapeño arancini, along with live stations serving dim sums, Thai curries, pastas, appams with stew, and dum biryanis. The evening concluded with desserts such as mango rasmalai, gulab jamun, vegan chia seed panna cotta, banana crème brûlée, and artisanal chocolates.

Through its association with Screen Expresso, Taj Connemara reinforced its commitment to creating spaces that celebrate meaningful conversations, creativity, and culture while continuing its legacy of blending hospitality with memorable experiences.


Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

By Hariharan U

Published on July 10, 2026

Zari has announced its entry into India's luxury hospitality landscape with the launch of Bijapur Lodge in Jawai, Rajasthan. The boutique property marks the debut of the new hospitality brand, which aims to create intimate, experience-led stays rooted in authentic local culture, thoughtful design and personalised hospitality.

Positioned as more than a traditional luxury hotel brand, Zari is built around the philosophy of offering meaningful travel experiences that celebrate destination, heritage and community. The company plans to expand its portfolio with several boutique luxury properties across India in the coming months.

Located in Rajasthan's renowned Leopard Country, Bijapur Lodge is an exclusive six-suite retreat set amidst Jawai's dramatic granite landscape. Spread across five acres of restored natural terrain, the property has been designed to offer guests privacy, tranquillity and immersive experiences while embracing sustainability and understated luxury.

image

One of the property's signature experiences is its private leopard safari, led by experienced naturalists who introduce guests to Jawai's unique ecosystem, where leopards have coexisted peacefully with the indigenous Rabari community for generations. The conservation-focused safari offers visitors an opportunity to experience one of India's most remarkable wildlife destinations while gaining insights into its ecological and cultural significance.

The culinary programme at Bijapur Lodge highlights Rajasthan's rich food heritage through its Curated Heritage Table, featuring consultant-designed menus prepared using hyper-local ingredients, seasonal produce and traditional recipes. Guests can enjoy regional specialities including Dal Baati Churma, Laal Maas, Ker Sangri and wood-fired delicacies that celebrate the region's culinary traditions.

Beyond wildlife experiences, the lodge offers a range of curated activities including sunset sundowners overlooking Jawai's granite hills, guided Rabari village walks, birdwatching, boat excursions and sunrise yoga sessions amidst nature. Each experience has been designed to encourage deeper connections with the destination, its people and its cultural heritage.

Commenting on the launch, the management of Zari said the brand was created with the belief that true luxury is deeply personal and rooted in meaningful experiences, genuine hospitality and a strong sense of place. They added that Bijapur Lodge embodies this philosophy by offering guests an intimate connection with Jawai's wildlife, traditions and culture, while future Zari properties will continue to celebrate the unique identity of each destination.

The launch of Bijapur Lodge marks the beginning of Zari's vision to establish a portfolio of boutique luxury properties across India, focused on experiential travel, sustainability, cultural authenticity and personalised hospitality.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.