Expanding Luxury: Hilton's NoMad Venture

Expanding Luxury: Hilton's NoMad Venture

By Nithyakala Neelakandan

Published on April 6, 2024

Hilton has taken a majority controlling interest in Sydell Group, the mastermind behind the upscale NoMad Hotels brand. This acquisition propels Hilton into the coveted luxury lifestyle hotel market, setting the stage for a global expansion of the NoMad brand.

Sydell Group, led by visionary Andrew Zobler, has a track record of creating dynamic lifestyle brands over the past decade. Now, with Hilton's backing, NoMad Hotels is poised for significant growth. The brand's unique blend of accessible luxury, exceptional design, and award-winning dining experiences resonates with today's discerning travelers seeking personalized and immersive stays.

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Under the agreement, Sydell will oversee the design, branding, and management of NoMad properties, while Hilton will spearhead development efforts. This collaboration leverages Hilton's commercial prowess and global reach, aiming to position NoMad as a premier luxury lifestyle offering in desirable destinations worldwide.

The partnership anticipates the development of up to 100 NoMad properties globally, with several projects already in advanced stages of discussion. Notably, the flagship NoMad London will soon be available for booking through Hilton's platforms, marking the brand's expansion into key markets.

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Hilton's foray into the luxury lifestyle segment aligns with its commitment to innovation and growth. By diversifying its portfolio and catering to evolving guest preferences, Hilton aims to capture new market segments and enhance customer loyalty.

With NoMad Hotels joining its esteemed collection of luxury brands, including Waldorf Astoria, Conrad, and LXR, Hilton solidifies its position as a leader in the global hospitality industry. This strategic move underscores Hilton's dedication to delivering exceptional experiences while driving sustainable growth in the luxury market.

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As travelers seek more personalized and immersive stays, Hilton's expansion into the luxury lifestyle segment with NoMad Hotels demonstrates a forward-thinking approach to meet evolving demands. By combining Hilton's expertise with Sydell's innovative concepts, the stage is set for NoMad to redefine luxury hospitality on a global scale.


Le Méridien Ahmedabad Celebrates One Year of Culture, Creativity and Hospitality

Le Méridien Ahmedabad Celebrates One Year of Culture, Creativity and Hospitality

By Manu Vardhan Kannan

Published on July 7, 2026

Le Méridien Ahmedabad has completed one year since its transformation from Courtyard by Marriott Ahmedabad, marking a year of offering guests culturally inspired hospitality experiences rooted in creativity, design and discovery.

Following its rebranding last year, the hotel introduced Le Méridien's signature approach to hospitality, combining mid-century modern design with a European-inspired philosophy of savouring life's meaningful moments. Located in Ahmedabad, a city known for its architectural heritage, vibrant textiles and evolving culinary scene, the hotel continues to create experiences that connect guests with the city's rich cultural identity.

The property offers a range of thoughtfully curated experiences across its dining and social spaces. Java+, the brand's signature café, serves as a contemporary venue for coffee, conversations and casual gatherings. Drift provides a refined setting for private celebrations and intimate family occasions with bespoke dining experiences and city skyline views, while Bayleaf showcases the flavours of Awadhi cuisine through traditional recipes inspired by regional culinary heritage.

Le Méridien Ahmedabad also continues to enhance guest experiences through wellness offerings, contemporary social spaces and immersive programmes designed to encourage meaningful engagement with Ahmedabad's cultural and culinary landscape.

Signature brand experiences, including La Vie and destination-inspired programmes centred around culture, cuisine and creativity, remain key elements of the hotel's guest experience, reflecting Le Méridien's philosophy of helping travellers discover destinations in a deeper and more meaningful way.

Commenting on the milestone, Prashant Chadha, General Manager, Le Méridien Ahmedabad, said, "Le Méridien has always been a brand rooted in culture, creativity and discovery. Over the last year, our focus at Le Méridien Ahmedabad has been on thoughtfully bringing that philosophy to the city through experiences that feel immersive, contemporary and connected to Ahmedabad's rich cultural identity."

He further added, "The transition to Le Méridien Ahmedabad gave us the opportunity to evolve the guest experience while continuing to build on the strong legacy the property has enjoyed over the years. From coffee culture programmes and destination dining concepts to wellness-led offerings and curated experiences, the focus has been on creating moments that encourage guests to pause, connect and savour the good life."

As it enters its second year, Le Méridien Ahmedabad continues to strengthen its position as a contemporary hospitality destination where culture, creativity and connection come together to offer guests memorable stays in one of India's most vibrant cities.


Novotel Hyderabad Airport Celebrates Bastille Day with Authentic French Culinary Experience

Novotel Hyderabad Airport Celebrates Bastille Day with Authentic French Culinary Experience

By Hariharan U

Published on July 7, 2026

Novotel Hyderabad Airport is set to bring the flavours of France to the city with a special Bastille Day celebration on 14 July 2026 at its signature restaurant, Food Exchange. The evening will be dedicated to showcasing France’s culinary heritage through a thoughtfully curated dining experience.

Designed to reflect the charm of Parisian bistros and the warmth of French countryside cooking, the celebration will feature an extensive selection of artisanal cheeses including Brie, Camembert, Roquefort and Comté, served with traditional accompaniments such as cornichons, Dijon mustard, olives and freshly baked baguettes.

Guests can begin their culinary journey with classic French hors d’oeuvres like Gougères, Salmon Rillettes on Crostini, Pâté de Campagne and Olive Tapenade, setting the tone for an authentic and elegant dining experience.

The menu continues with iconic French dishes such as French Onion Soup, Coq au Vin, Crème Brûlée and Tarte Tatin, each crafted to highlight the depth and richness of traditional French cuisine. The experience is designed to balance comfort and sophistication, offering guests a true taste of France.

No Bastille Day celebration would be complete without desserts, and the evening will conclude with a lavish pâtisserie spread featuring Éclairs, Profiteroles, Madeleines, Crêpes Suzette and Mousse au Chocolat, alongside classic favourites like Tarte Tatin.

Speaking through the concept of the evening, the hotel aims to transport guests into the heart of France through flavours that celebrate both tradition and craftsmanship.

The Bastille Day dinner will take place at Food Exchange, Novotel Hyderabad Airport, from 7:00 PM to 11:00 PM,


Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

By Hariharan U

Published on July 6, 2026

Treat Hotels has announced the signing of Treat Hotels, Vrindavan, further strengthening its presence in North India with a new hospitality project in one of the country's most significant spiritual destinations.

Located close to Vrindavan's revered temples, the upcoming hotel is being developed to offer contemporary comfort while reflecting the city's cultural and spiritual heritage. The property is scheduled to open in 2027.

The hotel will feature 72 thoughtfully designed guest rooms, a multi-cuisine vegetarian restaurant, a rooftop swimming pool, and a spacious banquet hall designed to host weddings, celebrations, and social gatherings.

According to the company, the signing represents more than a portfolio expansion, as it marks Treat Hotels' entry into a destination closely associated with the life and legacy of Lord Shri Krishna and visited by millions of pilgrims and tourists every year.

The company stated that the project has been planned to complement Vrindavan's spiritual character while providing modern hospitality experiences for both leisure travellers and devotees visiting the holy city.

Treat Hotels also expressed gratitude to its development partners for their confidence in the brand and said it looks forward to welcoming guests when the property opens in 2027.

The signing forms part of Treat Hotels' broader expansion strategy as the company continues to grow its footprint across key leisure, pilgrimage, and business destinations in India.

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