Expanding Luxury: Hilton's NoMad Venture

Expanding Luxury: Hilton's NoMad Venture

By Nithyakala Neelakandan

Published on April 6, 2024

Hilton has taken a majority controlling interest in Sydell Group, the mastermind behind the upscale NoMad Hotels brand. This acquisition propels Hilton into the coveted luxury lifestyle hotel market, setting the stage for a global expansion of the NoMad brand.

Sydell Group, led by visionary Andrew Zobler, has a track record of creating dynamic lifestyle brands over the past decade. Now, with Hilton's backing, NoMad Hotels is poised for significant growth. The brand's unique blend of accessible luxury, exceptional design, and award-winning dining experiences resonates with today's discerning travelers seeking personalized and immersive stays.

image

Under the agreement, Sydell will oversee the design, branding, and management of NoMad properties, while Hilton will spearhead development efforts. This collaboration leverages Hilton's commercial prowess and global reach, aiming to position NoMad as a premier luxury lifestyle offering in desirable destinations worldwide.

The partnership anticipates the development of up to 100 NoMad properties globally, with several projects already in advanced stages of discussion. Notably, the flagship NoMad London will soon be available for booking through Hilton's platforms, marking the brand's expansion into key markets.

image

Hilton's foray into the luxury lifestyle segment aligns with its commitment to innovation and growth. By diversifying its portfolio and catering to evolving guest preferences, Hilton aims to capture new market segments and enhance customer loyalty.

With NoMad Hotels joining its esteemed collection of luxury brands, including Waldorf Astoria, Conrad, and LXR, Hilton solidifies its position as a leader in the global hospitality industry. This strategic move underscores Hilton's dedication to delivering exceptional experiences while driving sustainable growth in the luxury market.

image

As travelers seek more personalized and immersive stays, Hilton's expansion into the luxury lifestyle segment with NoMad Hotels demonstrates a forward-thinking approach to meet evolving demands. By combining Hilton's expertise with Sydell's innovative concepts, the stage is set for NoMad to redefine luxury hospitality on a global scale.


Novotel Mumbai Juhu Beach Welcomes Festive Season with Joyful Cake-Mixing Ceremony

Novotel Mumbai Juhu Beach Welcomes Festive Season with Joyful Cake-Mixing Ceremony

By Manu Vardhan Kannan

Published on November 18, 2025

Novotel Mumbai Juhu Beach opened its festive season with its much-awaited annual cake-mixing ceremony, creating a lively afternoon filled with joy, high tea, and seaside celebrations. Held by the poolside, the event brought together guests, families, and culinary enthusiasts for a cherished pre-Christmas ritual that leads into the upcoming Tree Lighting Ceremony and New Year’s Eve festivities.

Set against the scenic backdrop of the sea, the celebration reflected the warm spirit of the season, showcased through the hotel’s popular F&B outlets, The Square, Gadda Da Vida, Sampan, Bageecha, and Péché Mignon. Guests joined hands with the hotel’s culinary team for the traditional cake-mixing ritual, symbolising community, togetherness, and the joy of giving.

The afternoon continued with an elegant seaside high tea featuring a curated selection of savoury bites, sweet treats, and refreshing beverages. The atmosphere carried the perfect blend of warmth and celebration, truly capturing the festive essence of Novotel Mumbai Juhu Beach.

Kunal Shanker, General Manager, Novotel Mumbai Juhu Beach, shared, “Our annual cake-mixing ceremony is a celebration of togetherness and marks the beginning of our festive preparations. It is always heartening to see families, friends, and even first-time participants join hands in this joyous ritual, sharing laughter and creating memories. As these ingredients mature over the coming weeks, they will carry with them the warmth, camaraderie, and festive spirit that define this special time of the year.”

As the ceremony progressed, guests donned chef’s caps, aprons, and gloves, preparing to mix an aromatic blend of premium ingredients such as sultanas, candied ginger, macerated dates, crystallised fruit, and hand-picked nuts. These ingredients were combined with fine spirits to begin the months-long maturation process essential for the hotel’s signature Christmas offerings.

The lively ambience, enhanced by festive melodies and the soothing seaside backdrop, created a memorable experience for every participant. Families and friends came together to enjoy this unique tradition, marking the joyful beginning of the holiday season at Novotel Mumbai Juhu Beach.


Hilton Mumbai International Airport Opens Festive Season with Cake-Mixing Ceremony and Sunday Brunch

Hilton Mumbai International Airport Opens Festive Season with Cake-Mixing Ceremony and Sunday Brunch

By Manu Vardhan Kannan

Published on November 18, 2025

Hilton Mumbai International Airport welcomed the festive season with a lively Cake-Mixing Ceremony followed by the hotel’s signature Sunday Brunch. The celebration marked the beginning of the hotel’s festive calendar and brought together media, influencers, key clients, and Hilton Honors members.

Guests took part in the traditional cake-mixing ritual, blending dry fruits, spices, and festive flavours that set the tone for the hotel’s Christmas preparations. The afternoon continued with an indulgent brunch featuring global cuisines, live stations, festive-inspired dishes, and artisanal desserts.

The hotel announced that this was only the start of its festive offerings. Guests can look forward to exclusive staycation and holiday packages, Nikkei Table, a Peruvian culinary experience hosted by Chef Vishag, and a special showcase celebrating the culture of Bengal curated by Chef Ananya Banerjee. The season will also include a Christmas Eve Dinner with classic holiday favourites, a grand Christmas Day Brunch for families, and the Big Bang New Year’s Eve Celebration featuring music, gourmet food, and memorable experiences.

Hilton Mumbai International Airport is set to create a festive season filled with culture, creativity, and unique culinary journeys, bringing a blend of tradition and innovation to its guests. More festive experiences will be announced through December and into the New Year.


Clarks Exotica Rings in the Festive Season with a Joyous Cake Mixing Celebration

Clarks Exotica Rings in the Festive Season with a Joyous Cake Mixing Celebration

By Manu Vardhan Kannan

Published on November 13, 2025

Clarks Exotica Convention Resort & Spa welcomed the festive season with its much-awaited annual Cake Mixing Ceremony, held at the scenic poolside of the Clubhouse. The cherished tradition brought together guests, residents from Swiss Town, Hollywood Town, and Serene Garden, along with the senior management and resort team, for an evening filled with laughter, warmth, and community joy.

The event began on a grand note with the reveal of specially designed cake-mixing logos, offering a creative glimpse into the resort’s evolving story and setting an air of anticipation for its upcoming chapter. This thoughtful addition added excitement to the evening and reflected the brand’s commitment to innovation and storytelling.

As the music played and festive aromas filled the air, guests joined hands with the Clarks team to mix a rich medley of dry fruits, nuts, and spices, a symbolic gesture of joy, togetherness, and prosperity for the season ahead. The ceremony concluded with a sumptuous poolside spread of snacks and beverages, creating the perfect prelude to the holiday celebrations.

Sharing his thoughts on the occasion, Mr. Balaji M, CEO, Clarks Exotica, said, “At Clarks Exotica, we believe every celebration is an opportunity to create lasting memories. The annual cake mixing reflects the values we hold close, community, warmth, and connection. Seeing our guests, residents, and team members come together in such high spirits reminds us that hospitality is ultimately about people, not places. This event marks not just the start of the festive season, but also a renewed chapter in our brand’s story.”

As the resort prepares to unveil its new brand identity, this year’s cake mixing stood as a symbolic celebration of blending tradition with innovation. With the festive cheer in full swing and an exciting future ahead, Clarks Exotica continues to redefine hospitality through experiences that celebrate togetherness and timeless joy.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.