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By Nithyakala Neelakandan
Published on November 12, 2024
Hollywood actors Elsa Pataky and Chris Hemsworth have joined hands with Experience Abu Dhabi, the official tourism brand for Abu Dhabi, to highlight the city’s unique blend of adventure, culture, and relaxation. In a new two-year partnership, the celebrity couple shares how Abu Dhabi has become a favorite family destination, offering thrilling activities and serene escapes.
The collaboration was announced through a campaign film that captures the couple dreaming of a vacation that offers something for everyone. The video, filled with humor and action, features Pataky and Hemsworth envisioning a perfect getaway in Abu Dhabi, a place where they can experience adventure and unwind in a single trip. The film’s message, “Could Use A Vacation Right Now,” resonates as an invitation for all to escape the stresses of everyday life and immerse themselves in Abu Dhabi’s rich experiences.
Pataky, known for her role in Fast and Furious, emphasized the family-friendly appeal of Abu Dhabi. She described it as an “ultimate playground” for her children, offering everything from thrilling theme parks and desert dune rides to horseback adventures and surfing. “Whether it is for us as a couple or a family, every day here is a new adventure,” she said, sharing how Abu Dhabi has quickly become a must-visit destination for their family.
Hemsworth, famously known for his role as Thor, echoed his wife’s enthusiasm, noting how Abu Dhabi provided memorable experiences for their family. “The adventures have left us with amazing memories that will last a lifetime,” he said, explaining that the children didn’t want to leave. He added that the couple had traveled worldwide but felt a deep connection to Abu Dhabi, a place that now feels like home. “Abu Dhabi has captured our hearts. We’re already planning for our next trip,” he shared.
The campaign film highlights the variety of experiences Abu Dhabi offers through the couple’s journey. Scenes include Pataky and Hemsworth kayaking around the Louvre Abu Dhabi, riding rollercoasters, and strolling along serene beaches at sunset. The film emphasizes the warmth of Emirati hospitality, with the couple enjoying traditional Emirati cuisine and family-friendly activities throughout their stay.
H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, expressed pride in the partnership, calling it a perfect fit for promoting Abu Dhabi’s allure. “Their dynamic energy and love for discovery highlight everything Abu Dhabi has to offer, from inspiring cultural experiences to memorable adventures,” she stated, encouraging global travelers to find inspiration in the couple’s journey.
Through this campaign, Abu Dhabi aims to establish itself as a premier destination for travelers of all kinds, from thrill-seekers to families looking for meaningful connections. The destination brand hopes to attract visitors with its rich cultural heritage, adventurous activities, and welcoming atmosphere, inviting them to embrace all Abu Dhabi has to offer at their own pace.
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Published on November 21, 2024
Travel in 2025 is set to break the mold, with Booking.com’s latest research highlighting how global travelers are rewriting the rules. In a time of rapid change and growing uncertainty, the report predicts nine emerging trends that redefine traditional travel, focusing on personal growth, deeper connections, and unconventional experiences.
Key Trends for 2025
Noctourism
Astro-adventures take center stage as travelers turn to the night to explore the universe. About 78% of Indian travelers are interested in stargazing and visiting dark-sky destinations, while 76% want to witness once-in-a-lifetime celestial events. Climate change is also influencing choices, with 69% of respondents preferring cooler locations and 79% planning activities during cooler hours to avoid excessive sun exposure. Additionally, 72% are seeking accommodations that reduce light pollution to preserve nature.
Passport to Immortality
Wellness travel is being reimagined as 83% of Indian travelers show interest in longevity retreats, focused on extending lifespan and improving well-being. Popular treatments include body vibration therapy (78%), cryotherapy (70%), red light therapy (66%), and stem cell treatments (64%). Furthermore, 85% of respondents want to incorporate wellness activities like timed coffee ingestion (56%) and IV therapy (50%) into their daily routines after these trips.
AI-Driven Itineraries
Artificial intelligence is set to revolutionize travel planning, with 90% of Indian respondents planning to use technology for informed decisions and authentic experiences. Tools like AI Trip Planners will help 83% of travelers find less crowded areas, and 40% are already using apps for real-time assistance. Interestingly, 19% will avoid tagging locations on social media to protect lesser-known destinations, while 57% of Gen Z and 56% of millennials reconsider visiting over-touristed spots altogether.
Multigen Megatrips
The “Spend Kids’ Inheritance” trend continues to grow, with 46% of Indian respondents preferring to use their savings on bucket-list trips. Among baby boomers, 37% share this sentiment. Additionally, 84% of Indians value intergenerational travel, with 79% of parents willing to fund trips for their children and 59% for their grandchildren, prioritizing shared memories over material possessions.
Boyz II Zen
Men-only wellness retreats are gaining traction, with 79% of Indian respondents encouraging male family members or friends to take these trips. Key reasons include personal growth (41%), reducing stress (35%), and improving mental health (39%). Women are also supportive, with 69% encouraging their partners, 37% their friends, and 22% their fathers to prioritize self-care through men-only trips.
Ageless Adventures
Baby boomers are redefining adventure travel, with 30% showing interest in activities like sand surfing (42%), skydiving (34%), and cave diving (36%). Notably, 22% are open to camping in Antarctica, and 23% want to step outside their comfort zones to reconnect with their adventurous spirit.
Neuroinclusive Navigation
Travel inclusivity is taking center stage, with 76% of Indians emphasizing the need for better options for neurodivergent individuals. Approximately 70% of neurodivergent respondents reported past negative experiences while traveling, and 79% seek AI tools for personalized recommendations. Additionally, 77% want sensory rooms in airports and hotels, while 75% prefer noise-canceling options during their journeys.
Vintage Voyaging
Thrifting is becoming a key part of vacation experiences, with 68% of Indian travelers tightening their budgets to prioritize travel. About 62% plan to shop for second-hand treasures during trips, while 46% believe vintage products abroad offer better value. More than 31% think thrift stores provide better quality items, making eco-conscious shopping a popular trend.
The Gate Escape
Airports are evolving into destinations in their own right, with 84% of Indian respondents valuing unique airport experiences. Millennials and Gen Z are particularly drawn to features like sleep pods (38% of millennials), spas (39%), and Michelin-starred restaurants (27%). A wider range of airport amenities could reduce travel stress for 83%, with vacations beginning the moment travelers step into the terminal.
Shaping the Future of Travel
As Booking.com’s Santosh Kumar explains, “Travel in 2025 marks the beginning of a more thoughtful approach to exploring the world. Instead of cookie-cutter experiences, travelers are seeking journeys that align with their personal values—whether that’s sustainability, wellness, or cultural immersion.”
These trends signal a transformative year for the industry, where connection, creativity, and customization take center stage.
Published on November 20, 2024
Hayleys Travels, a leading Destination Management Company (DMC) in Sri Lanka, has celebrated its 40th anniversary. Established in 1984, the company is a part of the Hayleys Group, a conglomerate with over a century of history. Over the years, Hayleys Travels has become renowned for offering unique travel experiences that showcase Sri Lanka's rich cultural heritage, natural beauty, and vibrant communities.
The company has built a reputation among international travelers for its focus on sustainable tourism and immersive cultural experiences. Hayleys Travels has been instrumental in promoting Sri Lanka as a destination, offering a variety of itineraries that include eco-adventures, wildlife safaris, and tours highlighting the island's historical sites and local traditions.
In addition to its inbound tourism services, Hayleys Travels caters to Sri Lankans seeking to explore international destinations. The company provides personalized travel solutions for leisure trips, business events, and luxury experiences, ensuring a comprehensive range of services for all types of travelers.
As an IATA-accredited organization, Hayleys Travels offers a wide array of specialized services, including destination weddings, corporate meetings and events (MICE), and luxury group tours. The company also provides tailored experiences, such as dolphin and whale-watching excursions, visits to local markets, hands-on cooking classes, and traditional village tours. Accommodation options range from eco-lodges to luxury resorts, curated to suit diverse preferences.
Reflecting on this milestone, Suchitra Aluwihare, Chief Operating Officer of Hayleys Travels, expressed gratitude for the company's success. “Reaching our 40th year speaks volumes about our commitment to curate journeys for guests from the world over that leave a lasting impact to be cherished in the long run. At Hayleys Travels, we uphold the values of sustainable tourism and deepen our connection to the island and its people. This journey has been possible with the sustained trust of our travellers, partners, and team with nimble expertise. In the coming times, we are excited to showcase Sri Lanka’s vibrance to the world, creating treasured memories.”
The company’s commitment to sustainable practices and its collaboration with local communities have been key to its success. As Hayleys Travels looks to the future, it aims to continue innovating and expanding its offerings while maintaining its focus on delivering memorable travel experiences.
Published on November 19, 2024
On November 15, 2024, Vegas Mall became a radiant hub of festivity and devotion as it celebrated Dev Diwali. The event brought together families and visitors to mark this auspicious day, which signifies the divine descent of deities to Earth.
The evening began with a ceremonial lighting of diyas, symbolizing peace and divine blessings. This act created a serene atmosphere, setting the tone for the night’s festivities.
A key highlight of the event was a soulful performance by Sant Ajay Bhai Ji, founder of Triveni Sewa Mission and Rashtra Mandir. His bhajans beautifully encapsulated the spiritual essence of Dev Diwali, resonating deeply with the audience. The musical performance added a sense of reverence and devotion to the celebration, making it a memorable experience for all attendees.
Speaking about the event, Ravinder Choudhary, Vice President of Vegas Mall, said, "We are incredibly proud to have brought the spirit of Dev Diwali to our visitors. This event beautifully brought together spirituality and celebration, offering a space for everyone to come together in joy and unity. It was heartwarming to see everyone immerse themselves in the traditions and values that make this occasion so special."
The celebrations concluded with a breathtaking light display that illuminated the mall, reflecting the divine energy of the festival. The vibrant display was a visual treat, leaving visitors in awe and encapsulating the essence of Dev Diwali—a time for togetherness, reflection, and celebration.
Vegas Mall continues to demonstrate its dedication to creating meaningful experiences for its patrons, blending cultural engagement with community bonding.
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