Experience Abu Dhabi Teams Up with Hemsworth and Pataky for New Tourism Campaign

Experience Abu Dhabi Teams Up with Hemsworth and Pataky for New Tourism Campaign

By Nithyakala Neelakandan

Published on November 12, 2024

Hollywood actors Elsa Pataky and Chris Hemsworth have joined hands with Experience Abu Dhabi, the official tourism brand for Abu Dhabi, to highlight the city’s unique blend of adventure, culture, and relaxation. In a new two-year partnership, the celebrity couple shares how Abu Dhabi has become a favorite family destination, offering thrilling activities and serene escapes.

The collaboration was announced through a campaign film that captures the couple dreaming of a vacation that offers something for everyone. The video, filled with humor and action, features Pataky and Hemsworth envisioning a perfect getaway in Abu Dhabi, a place where they can experience adventure and unwind in a single trip. The film’s message, “Could Use A Vacation Right Now,” resonates as an invitation for all to escape the stresses of everyday life and immerse themselves in Abu Dhabi’s rich experiences.

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Pataky, known for her role in Fast and Furious, emphasized the family-friendly appeal of Abu Dhabi. She described it as an “ultimate playground” for her children, offering everything from thrilling theme parks and desert dune rides to horseback adventures and surfing. “Whether it is for us as a couple or a family, every day here is a new adventure,” she said, sharing how Abu Dhabi has quickly become a must-visit destination for their family.

Hemsworth, famously known for his role as Thor, echoed his wife’s enthusiasm, noting how Abu Dhabi provided memorable experiences for their family. “The adventures have left us with amazing memories that will last a lifetime,” he said, explaining that the children didn’t want to leave. He added that the couple had traveled worldwide but felt a deep connection to Abu Dhabi, a place that now feels like home. “Abu Dhabi has captured our hearts. We’re already planning for our next trip,” he shared.

The campaign film highlights the variety of experiences Abu Dhabi offers through the couple’s journey. Scenes include Pataky and Hemsworth kayaking around the Louvre Abu Dhabi, riding rollercoasters, and strolling along serene beaches at sunset. The film emphasizes the warmth of Emirati hospitality, with the couple enjoying traditional Emirati cuisine and family-friendly activities throughout their stay.

H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, expressed pride in the partnership, calling it a perfect fit for promoting Abu Dhabi’s allure. “Their dynamic energy and love for discovery highlight everything Abu Dhabi has to offer, from inspiring cultural experiences to memorable adventures,” she stated, encouraging global travelers to find inspiration in the couple’s journey.

Through this campaign, Abu Dhabi aims to establish itself as a premier destination for travelers of all kinds, from thrill-seekers to families looking for meaningful connections. The destination brand hopes to attract visitors with its rich cultural heritage, adventurous activities, and welcoming atmosphere, inviting them to embrace all Abu Dhabi has to offer at their own pace.


Maldives Partners with Mumbai Indians as Official Tourist Destination

Maldives Partners with Mumbai Indians as Official Tourist Destination

By Nishang Narayan

Published on March 22, 2025

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced a groundbreaking partnership with Mumbai Indians, making the Maldives the Official Tourist Destination Partner for the 2025 cricket season. This marks Visit Maldives’ first collaboration of this kind in India, emphasizing the country’s commitment to strengthening its position as a top travel destination for Indian tourists.

Cricket & Tourism: A Winning Partnership

With Mumbai Indians being one of the most successful and widely followed cricket teams in the Indian Premier League (IPL), this partnership presents a unique opportunity to engage millions of Indian cricket fans. Given that India remains one of the top source markets for Maldivian tourism, the collaboration is expected to drive substantial growth in Indian tourist arrivals, with a target of 200,000 visitors in 2025.

"Cricket has a special place in the hearts of millions, and we believe this collaboration will inspire Indian travellers to choose the Maldives as their ideal getaway," said Mr. Ibrahim Shiuree, CEO & Managing Director of Visit Maldives.

A Mumbai Indians spokesperson echoed the sentiment, stating, "Cricket and holidays are all about creating lasting memories. We are excited to showcase the Maldives to our global fanbase and create new travel experiences for them."

Positioning Maldives as the Ultimate Getaway

Through a mix of digital activations, exclusive experiences, and on-ground events, the Maldives will be promoted as the go-to luxury travel destination for Indian travellers. The country’s pristine beaches, high-end resorts, and seamless connectivity to India make it a top choice for holidaymakers, honeymooners, and adventure seekers alike.

This strategic alliance between Maldives tourism and Mumbai Indians is set to redefine sports-driven travel promotions, further cementing the Maldives’ global appeal as a luxury escape.


Swim with Giants: Four Seasons Maldives Unveils 2025 Manta Hot Dates

Swim with Giants: Four Seasons Maldives Unveils 2025 Manta Hot Dates

By Nishang Narayan

Published on March 18, 2025

What do the moon and manta rays have in common? They both play a crucial role in one of the ocean’s most breathtaking natural spectacles—the mass gathering of manta rays in Baa Atoll’s UNESCO Biosphere Reserve.

Thanks to the groundbreaking research of the Maldives Manta Conservation Programme, based at Four Seasons Resort Maldives at Landaa Giraavaru, travelers now have a scientifically backed chance to witness these gentle giants in action. The team has combined two decades of manta tracking, moon phase analysis, and tidal movements to predict the Manta Hot Dates for 2025—the optimal times when these marine marvels are expected to congregate in vast numbers.

2025 Manta Hot Dates

  • May 10 – 14 | May 25 – 29
  • June 9 – 13 | June 23 – 27
  • July 8 – 12 | July 22 – 26
  • August 7 – 11 | August 21 – 25
  • September 5 – 9 | September 19 – 23
  • October 5 – 9 | October 19 – 23
  • November 3 – 7 | November 18

A Front-Row Seat to the Ocean’s Grand Performance

With over 4,477 manta sightings recorded in 2024—alongside 26 whale sharks and nine devil rays—the waters around Landaa Giraavaru offer an unparalleled marine adventure. Guests visiting during the Manta Hot Dates can join the exclusive Manta Watch experience, which includes:

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Manta-on-Call speedboat safari – Get alerted via a personal phone the moment mantas are sighted nearby.
Dolphin cruise – Witness playful dolphins leaping across the Indian Ocean.
Coral frame propagation – Contribute to marine conservation by helping restore coral reefs.
Round-trip shared seaplane transfers from Velana International Airport.
Daily breakfast at Café Landaa or Blu Restaurant.

For those who prefer spontaneity, the resort’s Manta-on-Call program offers a real-time adventure—guests receive a direct call the moment manta rays are spotted, allowing them to rush to a speedboat and snorkel with these oceanic giants on their terms.

More Than a Spectacle—A Conservation Mission

Since its inception in 2005, the Maldives Manta Conservation Programme has played a vital role in protecting manta rays worldwide. Project Manager Elspeth Strike explains,

“Seeing a guest’s face light up as they spot a manta for the first time is unforgettable. At Landaa Giraavaru, we combine conservation with education—offering managed experiences that allow people to connect with these incredible creatures while helping ensure their future.”

Manta sightings are seasonal and subject to weather conditions and the moods of these gentle giants.

To book your Manta Watch adventure at Four Seasons Maldives at Landaa Giraavaru, click here, email reservations.mal@fourseasons.com, or call +960 66 00 888.


Business Travel Show Asia Pacific to Launch in Singapore This April

Business Travel Show Asia Pacific to Launch in Singapore This April

By Nishang Narayan

Published on March 16, 2025

The Business Travel Show Asia Pacific is set to make its debut in Singapore on April 16-17, 2025, at Marina Bay Sands, uniting over 200 corporate travel buyers from across Asia Pacific, the US, the UK, and Europe with 50+ top-tier exhibitors from the global travel industry. Backed by BTN Group’s 30 years of expertise in corporate travel events, this launch marks a significant milestone for the region’s booming business travel sector.

A World-Class Corporate Travel Event

The Asia Pacific region is the world’s fastest-growing corporate travel market, with spending projected to hit $900 billion this year. Business Travel Show APAC is more than just a trade show—it’s a critical platform for industry professionals to connect, collaborate, and stay ahead in an evolving landscape.

Exhibitors include some of the most influential names in the travel industry, such as Oneworld, Wings, Wego, Amex GBT, BCD, Amex Card, Emburse, and more. The event promises meaningful business meetings, knowledge-sharing sessions, and exclusive networking opportunities for buyers and suppliers alike.

Exclusive Hosted Buyer Programme

Senior corporate travel decision-makers can apply for the hosted buyer programme, which includes:

  • Complimentary travel and accommodation
  • Curated one-on-one meetings with key suppliers
  • VIP access to event sessions and networking lounges

Corporate travel managers and procurement professionals handling business travel programmes are encouraged to register early to secure their spot.

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Expert Panels & Cutting-Edge Industry Insights

Spanning two days, the event features 16 free-to-attend sessions covering:

  • Sustainability in corporate travel
  • Enhancing traveller experience
  • Innovative travel technology
  • Supplier sourcing strategies
  • Cost-cutting and resilience in travel programmes

Speakers from Avis Budget Group, MSD International, IKEA, Rheinmetall, Crisis24, HN Consulting, and Align Tech will share their expertise.

Business Travel Innovation Faceoff & APAC Travel Buyer of the Year Award

For the first time in APAC, the Business Travel Innovation Faceoff will showcase game-changing solutions set to redefine corporate travel. Additionally, the APAC Travel Buyer of the Year Award will honor a regional leader in corporate travel innovation.

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