Experience Cinematic Luxury at PVR INOX in Urban Square Mall

By Nithyakala Neelakandan

Published on June 1, 2024

Urban Square Mall in Udaipur has just become even more exciting with the launch of the biggest 6-screen multiplex in the city, PVR INOX. Spanning over 40,000 square feet, this state-of-the-art cinema promises an unparalleled movie-going experience, featuring Udaipur's first-ever Insignia Gold auditorium.

The grand opening event saw the presence of notable guests, including Chief Guest Bhumika Poddar and Udaipur’s honorable Collector, Arvind Kumar Poswal, who both expressed their excitement about this new addition to the city’s entertainment offerings.

PVR INOX is designed to set a new standard for luxury and comfort in Udaipur. With a total seating capacity of 1,009, the multiplex includes plush recliners with ample legroom, on-seat dining, and advanced cinematic technologies. The Insignia Gold auditorium offers an immersive viewing experience with luxurious recliners, crystal-clear next-gen 3D screens, and Dolby Atmos sound systems for high-definition audio.

Each of the six auditoriums features unique color schemes and intricate fabric paneling, reflecting Udaipur’s rich heritage. The multiplex also boasts a lavish lounge and a live kitchen, offering gourmet dining options that elevate the overall cinema experience.

To celebrate the grand opening, Urban Square Mall is offering a special promotion: “Watch Movies @ Rs. 99 on May 31st, 2024.” This promotion allows movie enthusiasts to enjoy the latest blockbusters in a luxurious setting at an unbeatable price.

Uddhav Poddar, Managing Director of Bhumika Group, shared his excitement, stating, “We are thrilled to bring the immersive PVR INOX experience to Urban Square Mall. Introducing the Insignia Gold auditorium exemplifies our commitment to offering the best in cinema experiences. We aim to provide movie lovers with an exceptional entertainment destination to enjoy the latest films in a luxurious and comfortable setting, further solidifying our position as the city's premier shopping and entertainment destination.”

Ajay Bijli, Managing Director of PVR INOX Limited, emphasized the significance of this launch, “We are extremely pleased to expand our presence in Rajasthan with the opening of the biggest multiplex in the royal city, Udaipur. The new cinema destination houses the first INSIGNIA auditorium for the steady supply of content and passionate consumer demand for luxury cinema formats. Our focus will be to continue expanding our screen presence across the country to provide the highest global standards of out-of-home entertainment experiences to our patrons.”

Urban Square Mall is Udaipur’s largest mall, making it an ideal location for PVR INOX. The mall is easily accessible, offers ample parking, and provides a one-stop destination for shopping, dining, and entertainment. With the addition of PVR INOX, Urban Square Mall solidifies its position as the city’s premier shopping and entertainment destination.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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