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By Author
Published on March 7, 2024
Embark on a journey to Hong Kong without leaving Kuala Lumpur! The "Immersive Hong Kong" exhibition has arrived at Pavilion Bukit Jalil, offering visitors a glimpse into the dynamic essence of this bustling city. Organized by The Hong Kong Special Administrative Region Government's Information Services Department, this exhibition runs from March 3 to March 10, showcasing what Hong Kong has to offer as a business, leisure, and work destination.
Featuring interactive art projections, naked-eye 3D displays, and five thematic zones including "Financial Bridgehead," "I&T Brain Bank," "Blossoming Creativity," "Diversity and Greenery," and "Buzzing Sports Action," this exhibition promises an engaging and immersive experience for all attendees. Capture memorable moments at the Instagrammable corner, showcasing Hong Kong's vibrant skyline by local artist Messy Desk (Jane Lee).
To add to the excitement, the exhibition is hosting an interactive game titled "Snap a Cool Shot @ Immersive Hong Kong." Simply share your experience at the exhibition on Instagram with the hashtag #ImmersiveHK_KL, follow Brand Hong Kong's Instagram page, and set your profile to public for a chance to win one of 400 economy class round-trip air tickets from Kuala Lumpur to Hong Kong. Hurry, as the deadline for participation is March 11 at 2pm.
Admission to the exhibition is free, and visitors will receive complimentary souvenirs throughout the event. So, mark your calendars and don't miss this opportunity to immerse yourself in the charm and vibrancy of Hong Kong right here in Kuala Lumpur!
Date:
March 3 to March 10
Operating hours:
Monday to Friday: 11am to 9pm
Saturday to Sunday: 10am to 10pm
Venue:
Centre Court, Level 2, Pavilion Bukit Jalil, Kuala Lumpur, Malaysia.
For more information, visit the Brand Hong Kong website.
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By Hariharan U
Published on October 6, 2025
In a world where luxury meets sustainability, Ivaira Diamonds stands as India’s leading destination for exquisite lab-grown diamond jewellery. Combining ethical practices, impeccable craftsmanship, and cutting-edge technology, Ivaira Diamonds offers jewellery that is not only stunning but also environmentally responsible.
Lab-grown diamonds are chemically, physically, and visually identical to mined diamonds, but with a significantly lower environmental impact. Ivaira Diamonds takes pride in providing customers with high-quality pieces that reflect modern values of sustainability, transparency, and affordability without compromising on brilliance or design.
Each piece in the Ivaira Diamonds collection is crafted with precision and care, ranging from elegant solitaire rings and dazzling earrings to statement necklaces and sophisticated bracelets. The collection is perfect for those seeking timeless designs with a contemporary edge, ideal for engagements, weddings, anniversaries, or simply as a token of self-expression.
Ivaira Diamonds believes in empowering customers by offering complete transparency in the origin and quality of every diamond. Every lab-grown diamond comes with proper certification, ensuring authenticity and trust. Moreover, their jewellery is designed to meet international standards of quality, making it the perfect choice for anyone who desires beauty, durability, and peace of mind.
The brand also stands out for offering customizable options, allowing customers to create personalized jewellery pieces that reflect their unique stories. Whether it’s selecting the perfect setting or engraving a special message, Ivaira Diamonds makes every purchase personal and meaningful.
Shopping is made seamless through their intuitive online platform, www.ivairadiamonds.com, where customers can explore a wide range of designs, read detailed product descriptions, and order from the comfort of their home. Fast delivery, easy returns, and dedicated customer service ensure a hassle-free experience.
Ivaira Diamonds is more than just a jewellery brand. It’s a movement towards smarter luxury – where beauty, sustainability, and ethical responsibility go hand in hand. Discover the brilliance of lab-grown diamonds today and let your special moments shine brighter with Ivaira Diamonds.
Visit www.ivairadiamonds.com to explore the collection or reach out at info@ivairadiamonds.com for personalized assistance.
By Nishang Narayan
Published on April 18, 2025
Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.
In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.
Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”
“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”
Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.
GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.
Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.
Published on April 7, 2025
Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.
Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.
The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.
PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”
Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.
With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.
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