Exploring Sazerac, the Stylish Cousin of Old Fashioned

Exploring Sazerac, the Stylish Cousin of Old Fashioned

By Author

Published on October 8, 2023

In the world of classic cocktails, there exists a concoction that is not just a drink but a piece of living history. The Sazerac is a classic cocktail with its origins in New Orleans, Louisiana and is known for its rich, complex flavors. With a heritage spanning centuries, the Sazerac has not only survived the test of time but has continued to evolve, captivating the palates of both connoisseurs and newcomers alike.

This drink is closely related to Old Fashioned in terms of its ingredients and traditional preparation. What sets Sazerac apart, however, is the inclusion of Absinthe or Herbsaint for rinsing, which imparts a subtle unique flavor to the drink. 

Over the years, the Sazerac has become a cultural icon, representing the heritage and traditions of New Orleans. It's often associated with jazz, Mardi Gras, and the unique ambiance of the city. This cocktail is a versatile one and is eligible for varieties of gatherings like Classic Cocktail Parties, Corporate Events, and Casual Gatherings.

The versatile drink has also made appearances in various works of literature, film, and television, further cementing its status as a symbol of sophistication and classic cocktail culture. 

A well-prepared Sazerac is a perfect drink with delicious flavors that can offer depth and kick. Initially, the drink is believed to be prepared from Cognac; however, the modern iteration prefers the rye whiskey. Using a mix of Cognac and rye whiskey will also impart a flavor with new dimensions yet perfectly New Orleans. The following recipe is a simple and delicious way to prepare a Sazerac, using the traditional ingredients and methods.

Ingredients:

  • 2 oz (60 ml) rye whiskey

  • 1 sugar cube

  • 3 dashes Peychaud's Bitters

  • 1 dash Angostura Bitters (optional)

  • Absinthe or Herbsaint (for rinsing)

  • Lemon peel, for garnish

  • Ice cubes

  • Old-fashioned glass

Instructions:

  1. Start by chilling your old-fashioned glass. Fill it with ice and set it aside while you prepare the rest of the cocktail.

  2. In a separate glass or mixing glass, muddle the sugar cube with the Peychaud's Bitters and, if desired, a dash of Angostura Bitters. Muddle until the sugar is dissolved, creating a syrup-like consistency.

  3. Add the rye whiskey to the sugar and bitters mixture. Stir well to combine. Fill the glass with ice to chill the mixture further and stir again until well chilled.

  4. Empty the ice from your chilled old-fashioned glass. Rinse the glass with a small amount of absinthe or Herbsaint, swirling it around to coat the interior of the glass. Discard any excess absinthe.

  5. Strain the chilled whiskey mixture from the mixing glass into the absinthe-rinsed old-fashioned glass.

  6. Express the oils from a lemon peel by holding it over the glass and giving it a gentle twist. Rub the peel around the rim of the glass to release its aromatic oils, then drop the peel into the drink as a garnish.

  7. Your Sazerac is now ready to enjoy. Serve it straight up, without ice. Cheers!


Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

Taj Expands Footprint with New Signing in Naina Tikker, Himachal Pradesh

By Manu Vardhan Kannan

Published on August 1, 2025

The Indian Hotels Company (IHCL), India’s largest hospitality firm, has announced the signing of a new Taj-branded hotel in Naina Tikker, Himachal Pradesh. This brownfield project marks the brand's strategic expansion into a serene, relatively unexplored hill station in the Sirmaur district.

The upcoming 120-key Taj Naina Tikker will offer uninterrupted views of the majestic Dhauladhar mountain range. The resort will feature an all-day dining restaurant, a specialty restaurant, bar, and a lobby lounge. For events and celebrations, it will include a spacious 4,000 sq. ft. banquet hall, meeting rooms, and pre-function areas. Wellness facilities such as a heated pool, gym, spa, health club, and activity centre aim to enhance the experience for both leisure and group travellers.

Ms. Suma Venkatesh, Executive Vice PresidentReal Estate & Development, IHCL, stated, “Naina Tikker represents a unique opportunity for the Taj brand to mark its presence in a relatively unexplored part of Himachal Pradesh... It is poised to become a sought-after destination for leisure, MICE and social celebrations.”

Located amidst protected forests, Naina Tikker is a tranquil destination known for its pristine beauty, spiritual heritage, and vibrant biodiversity. With landmarks like the Mata Naina Tikker shrine and Bhureshwar Mahadev Temple, the area holds strong appeal for both spiritual and nature-loving travellers.

Mr. Sachin Kapoor and Ms. Sagarika Kapoor of Micro Turners Group, the hotel’s development partner, said, “We are excited to partner with IHCL for another project and bring the iconic Taj brand to Naina Tikker. This collaboration will redefine luxury hospitality in the region.”

With this addition, IHCL will have a total of 13 hotels in Himachal Pradesh, including eight currently under development, further strengthening its foothold in the North Indian hospitality market and forming a travel circuit across Chandigarh, Chail, Theog, and Dehradun.


Monika Alcobev Lists on BSE, Marks Milestone for India’s Premium Spirits Market

Monika Alcobev Lists on BSE, Marks Milestone for India’s Premium Spirits Market

By Manu Vardhan Kannan

Published on August 1, 2025

Monika Alcobev Limited, one of India’s leading importers and distributors of premium wines and spirits, has officially listed on the Bombay Stock Exchange (BSE), becoming the first player in its segment to go public under its unique business model.

The company’s IPO received an enthusiastic response, being oversubscribed 4.1 times and raising ₹165.63 crore. This strong market debut reflects growing investor confidence in the potential of premium alcohol brands in India.

“This milestone is more than just capital raised, it’s a vote of confidence in our governance, our national presence, and our long-term vision,” said Kunal Patel, Managing Director of Monika Alcobev.

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With a presence across 24 states and more than 170 cities, Monika Alcobev has built a robust pan-India footprint. While the company has long been strong in metropolitan markets, its growth in North India has been particularly impressive.

“North India has always played a strategic role in our expansion. Today, it stands out as one of our most exciting frontiers,” added Patel.

Monika Alcobev represents over 100 global brands and manages a portfolio of more than 200 SKUs, spanning wines, spirits, and liqueurs. Its full-service platform covers import, compliance, logistics, distribution, and brand activation, making it a trusted partner for international brands entering the Indian market.

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The company caters to top hospitality chains, premium bars, and modern retail outlets across the country, delivering consistently from Mumbai to Delhi, Hyderabad to Jaipur, and Bangalore to Guwahati.

“We’ve always approached the market with a national mindset,” said Hemang Chandat, Chief Commercial Officer. “Our growing presence across geographies is a reflection of that strategy and the scale we’ve built is now speaking for itself.”

With its successful public listing, Monika Alcobev is now set to accelerate its growth, deepen its brand partnerships, and continue shaping how India experiences premium alcoholic beverages.


How East Corp Group Is Setting New Benchmarks in Hotel Fire & Life Safety

How East Corp Group Is Setting New Benchmarks in Hotel Fire & Life Safety

By Manu Vardhan Kannan

Published on July 31, 2025

In the hospitality sector, where guest comfort often takes centre stage, safety systems work quietly in the background, until they’re put to the test. But in a country like India, where hotel infrastructure is rapidly expanding, fire and life safety can no longer be treated as secondary.

Between 2016 and 2020, over 63,000 fire incidents were reported across India, leading to tragic losses of more than 62,000 lives. These staggering numbers highlight the urgent need for safer hotel environments. Hotels, due to high footfall, 24/7 activity, and guest unfamiliarity with layouts, are particularly vulnerable. Add to that common hazards like kitchen fires, overloaded electrical systems, and skipped maintenance checks, and the risks grow significantly.

This is where East Corp Group, under the leadership of Hemant Khadse, is making a meaningful difference. With over 30 years of global experience, Khadse has built East Corp into one of India’s most trusted names in Fire & Life Safety (FLS) and risk management for the hospitality industry.

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Group CEO, Mr. Hemant V.Khadse

Working with architects, developers, and hotel operators, East Corp offers a full range of services, from design and audits to consulting and code compliance. Their approach is future-facing and thorough, covering everything from smoke control systems and emergency egress plans to façade fire protection and passive fire safety designs.

What really sets East Corp apart is their people-first approach. Beyond just checks and reports, they empower hotel teams with mock drills, seismic design reviews, and compliance training. Their use of VR-based safety simulations offers a modern, immersive way to build safety awareness among staff.

Their work doesn’t stop at India’s borders. With a presence in countries like Sri Lanka, Saudi Arabia, Turkey, and Congo, and having trained over 10,000 professionals across 700+ clients, East Corp’s global footprint proves the growing demand for their expertise.

As hotels move towards more guest-centric and tech-savvy operations, safety must evolve to match that pace. Regular FLS audits every two years, and strict adherence to standards like NBC 2016 and NEC 2023, should be routine, not reactive. East Corp Group has partnered with several leading hospitality brands, including IHG (InterContinental Hotels Group), Hilton, Radisson, Savvy, Sayaji Hotels, Sorriso Boutique Hotel, Pearl Grand Hotel, and the Brigade Group, delivering expert services in fire safety, life-safety systems, and compliance solutions across their properties.

Companies like East Corp are leading that change. They show that operational excellence and uncompromised safety can go hand in hand. In protecting people, properties, and reputations, East Corp isn’t just providing a service, they’re helping shape a safer and smarter future for hospitality in India and beyond.

Because in the end, a truly Surakshit Bharat isn’t just a goal, it should be the norm.

https://eastcorpgroup.com/

info@eastcorpgroup.com 

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