Rebel Foods’s popular brand Faasos has reintroduced its fan-favourite Pizza Wraps, supported by an AI-led digital campaign that draws inspiration from iconic Bollywood films.

Blending food with pop culture, the campaign reimagines memorable scenes from films such as Zindagi Na Milegi Dobara, Om Shanti Om, Dilwale Dulhania Le Jayenge, Yeh Jawaani Hai Deewani, and Phir Hera Pheri, positioning Pizza Wraps at the centre of these nostalgic narratives.

The campaign leverages AI-generated digital assets to recreate familiar cinematic moments with a playful twist, tapping into India’s deep-rooted connection with Bollywood. This approach aims to create a strong cultural recall while presenting the product in a fresh, engaging format.

Commenting on the relaunch, Mohit Mahajan, AVP Marketing at Rebel Foods, noted that Pizza Wraps had previously received strong consumer response, and the brand saw an opportunity to bring them back in a way that feels relevant to today’s audience.

At the core of the product is a convenience-driven format, addressing changing consumption habits. While pizza remains widely popular, it is often less suited for on-the-go consumption. Pizza Wraps aim to bridge this gap by offering a portable, easy-to-eat alternative that combines familiar flavours with added convenience.

To further amplify reach, the campaign includes collaborations with over 20 influencers, who are creating Bollywood-inspired content across social media platforms. From dramatic dialogues to recreated iconic scenes, the content is designed to drive engagement and spark conversations among younger audiences.

With this relaunch, Faasos continues to tap into the intersection of food, culture, and digital storytelling, positioning Pizza Wraps as a modern, accessible take on a globally loved format.