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By Nithyakala Neelakandan
Published on April 3, 2024
Renowned Indian fashion designer Rahul Mishra has teamed up with the Singapore Tourism Board (STB) to create a captivating wedding collection inspired by the vibrant city-state. Titled ‘Beginnings. Made In Singapore’, the collection draws on Mishra's personal experiences in Singapore, capturing the essence of the island's renewed charm.
Singapore’s evolution as a top destination for extraordinary celebrations is highlighted through Mishra’s designs, which feature intricate floral motifs inspired by Gardens by the Bay and vibrant colors reminiscent of Peranakan shophouses. Actress Tamannaah Bhatia, embodying the spirit of Singapore, models the collection against iconic city backdrops, showcasing the seamless blend of tradition and modernity.
Speaking on the collaboration, Markus Tan, STB’s Regional Director for India, Middle East, South Asia & Africa, expressed excitement about showcasing Singapore’s luxury, culture, and hospitality through Mishra’s artisanal collection. Mishra himself praised Singapore's multicultural vibrancy and futuristic appeal, stating that the city served as the perfect canvas for his bridal couture.
With its picturesque venues, diverse cuisine, and opulent offerings, Singapore promises to be an ideal destination for couples seeking a blend of luxury and cultural richness for their wedding celebrations. Mishra’s designs offer a glimpse into the island city’s elegance, making it the perfect setting for a memorable and unique wedding experience.
Through this collaboration, Mishra and STB aim to elevate Singapore as a top destination for couples looking to begin their journey of love in a truly exceptional way. With Mishra’s exquisite designs and Singapore's enchanting allure, couples can look forward to creating timeless memories against the backdrop of this dynamic cityscape.
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Published on November 17, 2024
Regent Seven Seas Cruises®, a leader in ultra-luxury cruising, has introduced its latest campaign, In Pursuit of Perfection, which offers a unique glimpse into the behind-the-scenes efforts that contribute to its exceptional guest experiences. The campaign highlights the dedication of the team members who ensure every detail, no matter how small, enhances the luxury journey.
“At Regent Seven Seas Cruises, we strive to continuously exceed the expectations of our discerning guests, perfecting even the smallest of details because every element, no matter how small, contributes to an unforgettable journey,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “Heartfelt hospitality is at the center of what we do, and our dedicated crew and shoreside teams are the ones who ensure the highest of standards from the moment our guests step on board. In Pursuit of Perfection is a behind-the-scenes look at the onboard secrets and a celebration of our valued team members.”
The campaign showcases the craftsmanship behind creating The Most Inclusive Luxury Experience®. Through a mix of digital brochures, online videos, and podcasts, In Pursuit of Perfection tells the stories of Regent’s team members, including Senior Vice President of Hotel Operations, Franco Semeraro, who has been with the cruise line since its inception in 1992; Vice President of Hotel Operations, Steph Armengol, who joined in 2000; and Vice President of Food & Beverage, Bernhard Klotz, a team member for over 25 years.
Franco Semeraro emphasized the hard work behind the luxury experience, saying, “In Pursuit of Perfection is a tribute to the incredible hard work that happens behind the scenes. I couldn’t be prouder of our team — each member plays a vital role in crafting moments that stay with our guests long after they’ve disembarked.”
The campaign also extends to podcasts, beginning with a feature on Food with Mark Bittman. Regent’s Executive Culinary Director, Wolfgang Maier, will reveal secrets behind the cruise line’s award-winning culinary offerings. The episode will be available for download starting November 20.
This initiative builds on Regent’s 30-year legacy of offering unmatched luxury experiences. From all-suite accommodations with private balconies to gourmet dining, enriching entertainment, and unlimited shore excursions, Regent continues to deliver on its promise of luxurious and personalized travel.
Published on November 16, 2024
Norwegian Cruise Line (NCL), renowned for its innovative approach to global cruise travel, has launched over 400 new voyages for the fall-winter 2026/27 season during its ongoing Black Friday Sale. The promotion offers 50% off all published sailings, providing travelers with an opportunity to plan their dream cruises at discounted rates.
The new itineraries span 11 regions, including the Caribbean, Bermuda, Bahamas, Mexican Riviera, and Asia, among others. With voyages scheduled from September 2026 to April 2027, guests can depart from 20 unique ports and explore nearly 100 destinations across 38 countries.
Enhanced Offerings with “More At Sea”
Guests can further enhance their cruise experience by combining the Black Friday savings with NCL’s More At Sea™ package, available on voyages beginning January 1, 2025. This package includes elevated amenities such as:
Highlights of Fall-Winter 2026/27 Voyages
Caribbean Adventures:
Fifteen NCL ships will offer sailings from ports such as Miami, New Orleans, New York City, and Galveston.
Newer ships like Norwegian Prima, Viva, Aqua, and Luna will offer itineraries to popular destinations, including NCL’s private islands, Harvest Caye (Belize) and Great Stirrup Cay (Bahamas).
Mexican Riviera:
Norwegian Encore will debut its full season of seven-day roundtrips from Los Angeles.
Asia Exploration:
Norwegian Jade will return to Asia for the first time since 2019/20, with 16 open-jaw voyages between ports like Incheon, Hong Kong, and Singapore.
Australia and New Zealand:
Norwegian Spirit will offer cruises from Sydney, including wine-themed voyages and shorter four-day trips to Hobart, Tasmania.
Bahamas Getaways:
Norwegian Joy will begin its first-ever three- and four-day Bahamas cruises from Miami in November 2026.
Norwegian Getaway will continue offering three- to five-day cruises from Miami and Port Canaveral, extending through April 2027.
Puerto Rico and Philadelphia:
Norwegian Breakaway will debut from San Juan with seven-day Southern Caribbean voyages.
Norwegian Pearl will operate from Philadelphia, extending its Caribbean itineraries through March 2027.
Leadership Perspective
David J. Herrera, President of NCL, expressed excitement about the expanded offerings:
“With our new fall-winter 2026/27 itineraries, we’re thrilled to provide guests with more options, destinations, and cutting-edge ships. The holiday season is the perfect time to plan while enjoying exceptional value.”
For more details or to book, travelers can visit NCL’s website.
Published on October 9, 2024
Haldiram’s, one of India’s leading sweets and snacks brands, has unveiled its latest television campaign titled “Haldiram’s mithai khao aur happy shappy ho jao”, under the hashtag #MithaiHotTohBasHaldirams. This campaign showcases Haldiram’s extensive range of premium gifting mithai, just in time for the festive season. The campaign encourages consumers to not only enjoy sweets during celebrations but also to create joyful moments by indulging in Haldiram’s mithai.
The TV ad highlights a wide selection of Haldiram’s popular products, including the Imperial Joy Box, Royal Heritage Box, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, among others. Through this campaign, the company aims to emphasize the role of its premium sweets in uplifting every occasion, making each moment sweeter and more memorable.
Launching as the festive season kicks off across India, the campaign brings forward the message that you don’t need to wait for a special occasion to enjoy mithai—sweets can make any day happier. This idea is creatively captured in a catchy and vibrant song that conveys the joy and togetherness of enjoying sweets with loved ones. The campaign will be visible across multiple platforms, including television, print, digital media, and outdoor advertisements.
Divya Batra, Head of Marketing at Haldiram’s, said, "We want to highlight that mithai is not just a treat for festivals but can bring happiness into everyday life. Our gifting range is the perfect way to spread this joy to friends and family every day. That’s why we say—Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur happy shappy ho jao. Mithai ho toh bas Haldiram’s!"
This new campaign reinforces Haldiram’s leadership in the mithai gifting market, positioning the brand as the go-to choice for sweet gifts that connect families and friends during the festive season. The brand continues to expand its reach and cater to the growing demand for high-quality sweets, making every celebration a little sweeter.
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