You have Successfully logged In !
Already have an account? Login
By clicking Register you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Don't have an account?Register
Enter your E-mail address below, We will send the verification code
Please enter the code send to
Didn't receive the email?Click to resend
Your password has been successfully reset!.
Please login again to access your account.
An OTP has been sent to
Enter the 4-digit code
By Nithyakala Neelakandan
Published on April 3, 2024
Renowned Indian fashion designer Rahul Mishra has teamed up with the Singapore Tourism Board (STB) to create a captivating wedding collection inspired by the vibrant city-state. Titled ‘Beginnings. Made In Singapore’, the collection draws on Mishra's personal experiences in Singapore, capturing the essence of the island's renewed charm.
Singapore’s evolution as a top destination for extraordinary celebrations is highlighted through Mishra’s designs, which feature intricate floral motifs inspired by Gardens by the Bay and vibrant colors reminiscent of Peranakan shophouses. Actress Tamannaah Bhatia, embodying the spirit of Singapore, models the collection against iconic city backdrops, showcasing the seamless blend of tradition and modernity.
Speaking on the collaboration, Markus Tan, STB’s Regional Director for India, Middle East, South Asia & Africa, expressed excitement about showcasing Singapore’s luxury, culture, and hospitality through Mishra’s artisanal collection. Mishra himself praised Singapore's multicultural vibrancy and futuristic appeal, stating that the city served as the perfect canvas for his bridal couture.
With its picturesque venues, diverse cuisine, and opulent offerings, Singapore promises to be an ideal destination for couples seeking a blend of luxury and cultural richness for their wedding celebrations. Mishra’s designs offer a glimpse into the island city’s elegance, making it the perfect setting for a memorable and unique wedding experience.
Through this collaboration, Mishra and STB aim to elevate Singapore as a top destination for couples looking to begin their journey of love in a truly exceptional way. With Mishra’s exquisite designs and Singapore's enchanting allure, couples can look forward to creating timeless memories against the backdrop of this dynamic cityscape.
Runway27 Takes Off in Bangalore with Aviation-Themed Dining ...
Runway27 Taproom & Kitchen, an aviation-themed restaurant, h...
Indian Branded Residences: A Lucrative Opportunity for Inter...
The global branded residences market is expanding at a notab...
Hilton Continues Its Reign as Asia’s Leading Hospitality Wor...
Hilton, a leading global hospitality company, has once again...
Crowne Plaza Ahmedabad Launches Bella Aroma: A Mediterranean...
Crowne Plaza Ahmedabad proudly announces the grand opening o...
By Nishang Narayan
Published on August 19, 2024
On the eve of India's 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, launched a heartfelt campaign titled "India: The Homecoming." This initiative calls upon the global Indian diaspora to rediscover the beauty, diversity, and transformation of their homeland. At the center of this campaign is an evocative online film featuring the legendary poet and lyricist Gulzar Saab. Through his powerful words and distinctive voice, the film captures India's evolution and invites the Indian community across the globe to experience the country's transformation.
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore." The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
The campaign is a continuation of MakeMyTrip's commitment to connecting the global Indian community with their roots. Rajesh Magow, Co-founder & Group CEO of MakeMyTrip, expressed his excitement about the initiative, stating, "We are thrilled to launch 'India: The Homecoming,' inviting the Indian diaspora to rediscover a transformed India. By showcasing the progress, beauty, and rich heritage of our country, we aim to inspire pride and nostalgia, encouraging the global Indian community to visit and explore."
The campaign also supports the Ministry of Tourism's efforts to enable the Indian diaspora to become Incredible India Ambassadors through the "Chalo India" initiative. Union Minister of Tourism & Culture, Gajendra Singh Shekhawat, emphasized the importance of re-engaging with the Indian diaspora, stating, "This Independence Day, we call upon the global Indian community to take a trip back home, experience Incredible India in all its richness, and share that experience with the world."
As India celebrates another year of independence, this campaign serves as a powerful invitation for the Indian diaspora to return and rediscover the ever-evolving landscape of their homeland.
Published on August 17, 2024
Medusa Beverages, the renowned home-grown beer brand, has partnered with Warner Bros Discovery Global Consumer Products to unveil an exclusive House of the Dragon inspired edition. This collaboration artfully merges Medusa's brewing expertise with the captivating world of the acclaimed HBO Original drama series, offering fans a unique and immersive experience.
Drawing inspiration from the fiery essence of dragon fire and the bold, adventurous spirit of the brand, this limited-edition collection is crafted in celebration of the series' return. The partnership marks a pioneering moment in India's beverage market, promising an unforgettable experience for both fans and beer enthusiasts alike.
Each brew in this collector's series is presented in exclusive, limited-edition cans, meticulously designed to reflect the dramatic landscapes of House of the Dragon. From scorching infernos to icy realms, these cans embody the pivotal elements of the series' epic narrative, making them a must-have for collectors.
Expressing his excitement about the collaboration, Avneet Singh, Founder & CEO of Medusa Beer, said, "We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series."
This innovative partnership not only highlights the creativity and boldness of Medusa Beverages but also celebrates the rich storytelling that has made House of the Dragon a global phenomenon. Fans can now indulge in a brew that truly embodies the spirit of the series, offering a taste of the epic world of dragons and adventure.
Published on August 5, 2024
Hilton India has reimagined its flagship initiative, Wedding Diaries, first introduced in 2021, with a renewed focus on simplifying the wedding planning process. The revamped initiative introduces the concept of a Wedding Ambassador, an expert who serves as a dedicated liaison between the family and the hotel. This role is designed to provide personalized service and manage every detail from the initial consultation to the final celebration, ensuring a seamless and stress-free experience for couples.
To promote the refreshed Wedding Diaries, Hilton has launched a comprehensive digital campaign featuring a new video film shot at Conrad Pune, one of Hilton’s flagship luxury properties in India. The campaign, created by MagicCircle Communications, showcases the playful competition between a bride and groom, emphasizing the role of the Wedding Ambassador in curating surprise elements for the celebrations. The videos, accompanied by an original wedding song, capture the festive spirit and vibrant essence of grand Indian weddings.
Culinary excellence, a key component of Indian weddings, is a major focus of the Wedding Diaries initiative. Hilton has partnered with celebrity chefs to create custom culinary experiences that reflect each couple’s preferences and cultural traditions. Additionally, the brand’s festive gifting concept, Khushiyan by Hilton, now includes a team of expert halwais who prepare premium sweets, offering customizable options that cater to both local and international tastes.
Hilton is also committed to sustainability through its Wedding Diaries offering. Guests can opt for a carbon-neutral event by purchasing carbon offsets in partnership with ClimeCo. The Meet with Purpose initiative allows couples to reduce the environmental impact of their wedding by incorporating sustainable practices, such as using locally sourced ingredients and collaborating with vendors who adhere to strict environmental standards.
Manish Tolani, Hilton’s Vice President and Commercial Director for South Asia, highlighted the importance of this relaunch, stating, “The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Our goal is to simplify the process and deliver a personalized experience that reflects each couple’s unique style and preferences. With Wedding Diaries, we are committed to overseeing every detail to ensure reliability and excellence in execution.”
Gaurangi Mathur, Senior Creative Director at MagicCircle Communications, added, “Our goal with the Wedding Diaries campaign was to capture Hilton’s signature warmth and hospitality, highlighting the meticulous care they offer to families and couples.”
The campaign officially launched on July 31 across major digital platforms. Hilton is also pursuing strategic co-branding partnerships to extend the campaign’s reach and visibility in key markets. As part of its continued investment in India, Hilton plans to roll out additional collaborations with prominent figures from entertainment and sports, further enhancing its Wedding Diaries offering.
Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!
Subscribe to Hospitality news e-magazine for free and never miss an issue.
By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.
Advertise With Us
We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.
A platform dedicated to showcase the skills and creativity of hospitality professionals. Share your articles, videos and other content related to the industry and get recognized for your unique perspective and expertise. By posting your content and gaining likes from your own community, we'll categorize your talents and expose them to the hospitality world. Join our community of passionate hospitality professionals and let your talent shine!.
Already have an account?Login
By clicking you agree to the Terms & Conditions and acknowledge our Privacy Policy.