In a significant move for Maldives tourism, the Maldives Marketing & Public Relations Corporation (MMPRC), also known as Visit Maldives, has welcomed Fathmath Thaufeeq as its new Chief Executive Officer and Managing Director. Thaufeeq steps into this role succeeding Thoyyib Mohammed, who has been a key figure in guiding the country's tourism, especially during challenging times.

With a Master's in Business Administration from the University of West England, Thaufeeq is not new to leadership roles. Her previous positions include Admin and Procurement Manager at WAMCO and HR & Admin Manager at Jalboot Maldives. These roles, along with her work at ALIA and the Environmental Protection Agency, have equipped her with a diverse skill set, making her an ideal leader for MMPRC.

Thaufeeq is enthusiastic about her new role. She believes in the power of partnerships and is committed to working closely with industry partners to achieve new heights in tourism. She is open to discussions and collaborations, aiming to promote top-notch tourism practices in the Maldives.

MMPRC, under Thaufeeq's leadership, continues its mission to promote the Maldives globally. The Corporation is active in 15 key markets, including India, where it is represented by Think Strawberries. Their strategy includes travel trade shows, brand campaigns, digital marketing, and media engagement, all aimed at showcasing the Maldives' beauty and hospitality to the world.