F&B Industry's Aspirations for Union Budget 2025

F&B Industry's Aspirations for Union Budget 2025

By Manu Vardhan Kannan

Published on January 9, 2025

As the Union Budget 2025 nears, the food and beverage (F&B) industry is abuzz with expectations and hopes. Experts from the sector, including Simranjeet Singh, Director of CYK Hospitalities, Nidhi Singh, Co-Founder of Samosa Singh, and Vikesh Shah, Founder of 99 Pancakes, have shared their insights on the reforms they believe are essential to spur growth and innovation.

Simranjeet Singh emphasizes the need for policies that promote innovation and sustainability. "The upcoming Union Budget 2025 is expected to bring reforms for start-ups and the F&B sector, such as simplified taxation like GST rate cuts on small eateries and essentials. These measures can alleviate financial stress," he stated. Singh also highlighted the importance of subsidies on eco-friendly packaging, increased support for food processing facilities to generate rural jobs, and policy-driven investments in Tier 2 and Tier 3 cities to foster innovation in agri-tech, health-tech, and green-tech.

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Nidhi Singh envisions the budget as a game-changer for startups. "Swiftly approved policies simplifying taxation and promoting sustainable practices can fuel startup growth," she shared. Nidhi also stressed the significance of reduced taxes on essential supplies, support for cold-chain infrastructure, and encouragement for local sourcing, which could enhance operational efficiency and product quality. She believes these measures would create a thriving and resilient ecosystem for startups.

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For Vikesh Shah, the focus lies on operational cost reduction and scalability. "The F&B sector faces challenges like rising input costs. Tax relief on sustainable packaging and lower GST on dining services could make a substantial difference," he explained. Shah is optimistic that the adoption of advanced kitchen technologies, driven by supportive policies, will boost efficiency and enable brands to enhance customer experiences while contributing to economic growth.

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The Union Budget 2025 holds the potential to address these aspirations, fostering a dynamic and innovative environment for the F&B sector while promoting sustainability and economic development.


Bikanervala to Open New Outlet at SPS Realty's Helios in Zirakpur

Bikanervala to Open New Outlet at SPS Realty's Helios in Zirakpur

By Manu Vardhan Kannan

Published on August 3, 2026

SPS Realty has announced that Bikanervala, one of India's most recognised food and sweets brands, will open a new outlet at its flagship commercial development, Helios, located on VIP Road in Zirakpur. The addition is set to strengthen the project's retail and food & beverage ecosystem while enhancing its appeal as a lifestyle destination.

The upcoming outlet will offer Bikanervala's wide range of traditional Indian sweets, snacks, and dining options, catering to residents, businesses, and visitors from Zirakpur and nearby areas. The brand's presence is expected to serve as a key food and beverage anchor within the commercial development.

Commenting on the association, Rohit Singla, Director, SPS Realty, said, "The addition of Bikanervala at Helios reflects our vision of creating a well-rounded commercial destination that brings together premium retail, food, and lifestyle experiences. We aim to curate a diverse ecosystem where businesses can thrive while offering visitors a complete experience under one roof."

Helios has been designed as SPS Realty's flagship commercial project, featuring contemporary architecture, premium commercial spaces, and a strategic location on VIP Road. The development comprises 177 premium retail and showroom spaces, offering high-visibility opportunities for established brands, entrepreneurs, and businesses.

The arrival of Bikanervala is expected to further strengthen Helios' growing tenant mix while enhancing customer engagement by adding a well-established food and beverage destination. With increasing urbanisation and rising demand for organised retail spaces in the region, the project is positioned to emerge as a preferred commercial hub in Zirakpur.

Through this partnership, SPS Realty continues its focus on developing commercial destinations that combine retail, dining, and lifestyle experiences while creating new opportunities for businesses and consumers alike.


McDonald's India – North and East Crosses 200 McCafé Outlets, Partners with Tara Sutaria

McDonald's India – North and East Crosses 200 McCafé Outlets, Partners with Tara Sutaria

By Hariharan U

Published on August 3, 2026

McDonald's India – North and East has announced the expansion of its McCafé network to 200 outlets across North and East India, marking a significant milestone in the brand's coffee business. The expansion reflects the company's continued investment in making premium-quality coffee more accessible as India's café culture continues to evolve.

To commemorate the milestone, McDonald's India – North and East has partnered with Tara Sutaria as the face of McCafé, bringing its "Good Vibes Start with McCafe" platform to life through a new brand campaign celebrating everyday coffee moments and connections.

As part of the celebration, McCafé has also introduced a new Summer Range featuring Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte, and Passion Fruit Cooler, expanding its beverage portfolio with refreshing and indulgent options designed for evolving consumer preferences.

Commenting on the milestone, Anant Agarwal, Vice-Chairperson, CPRL (McDonald's India – North and East), said, "At McCafé, our ambition is to build one of India's most loved and trusted coffee brands by making great coffee accessible to more consumers without compromising on quality or value. The milestone of 200 McCafé outlets reflects our continued investment in expanding our footprint and strengthening our beverage portfolio. As coffee culture continues to evolve in India, our refreshed 'Good Vibes Start with McCafe' platform, along with our collaboration with Tara Sutaria as the face of McCafé, reinforces our commitment to connecting with young consumers and making McCafé their preferred choice for everyday coffee occasions."

Sharing her thoughts on the association, Tara Sutaria said, "Coffee has always been an important part of my everyday routine, whether it's the first cup that starts my day, a mid-day pick-me-up or a quiet moment to unwind. Over the years, McCafé has become one of my go-to choices, whether I'm in India or travelling abroad, because I know I can always count on a great cup of coffee. McCafé's Cappuccino is one of my personal favourites whenever I'm looking for something indulgent. I'm delighted to be associated with a brand that shares my love for great coffee and celebrates the everyday rituals that make each cup special."

The new summer beverage range is now available across McCafé outlets in North and East India. Customers can also order through dine-in, Self-Ordering Kiosks (SOK), takeaway, drive-thru, delivery platforms, and the McDonald's App.

The campaign has been conceptualised by BBDO India, part of Omnicom Advertising India.


Point Break Challenge Opens in Mahabalipuram as India's Top Surfers Compete in National Surf Series

Point Break Challenge Opens in Mahabalipuram as India's Top Surfers Compete in National Surf Series

By Hariharan U

Published on August 2, 2026

The Point Break Challenge got underway in Mahabalipuram, Tamil Nadu, marking Stop 3 of the Surfing Federation of India (SFI) National Surf Series, India's premier national surfing championship circuit. The opening day witnessed nearly 80 surfers from seven to eight coastal states competing across multiple categories.

The competition features athletes in the Men's Open, Women's Open, Under-18, and Under-14 divisions, with every heat contributing valuable points towards the national championship rankings.

Mahabalipuram's renowned right-hand point break provided ideal conditions for the opening day. Known for its long, peeling waves, the surf break offered competitors the opportunity to showcase high-performance surfing and extended rides, making it one of the most anticipated venues on the national calendar.

Among the standout performances, Shrikanth D led the Men's Open category with wave scores of 9.00 and 7.67, while Kishore Kumar dominated the Under-18 Boys division with scores of 9.33 and 8.17. His 9.33 emerged as the highest single-wave score recorded on the opening day. In the Under-14 Boys category, Prahalad Sriram topped the leaderboard with scores of 6.50 and 6.33.

As the third stop of the national championship circuit, the Point Break Challenge plays an important role in shaping the overall standings before the series moves to the Covelong Classic in Kovalam, Chennai, scheduled from 6–8 August.

Following the domestic circuit, Mahabalipuram will also host the WSL Shore Temple Classic from 12–16 August, giving Indian surfers the opportunity to compete on home waves in an international event.

The Point Break Challenge will continue until 1 August 2026 and is supported by the Sports Authority of India (SAI), the Sports Development Authority of Tamil Nadu (SDAT), and TT Group. The event is organised by the Surfing Federation of India (SFI) and the Tamil Nadu Surfing Association (TNSA).

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