Fern Hotels & Resorts’ newest venture, Series by Marriott, is making waves in the Indian hospitality market. In just its first month, the brand collaboration with Marriott International has attracted more than ten independent hotel owners, all signing Memorandums of Understanding (MoUs) to join the portfolio. Many of these owners are already preparing to transition their existing properties under the Series by Marriott name.

This strong early response reflects the confidence in combining The Fern’s eco-conscious approach with Marriott’s renowned global standards. The momentum was also evident during The Fern Day at Marriott International’s Global Design & Development Confluence 2025, where the brand showcased its Mock-Up Room. The room’s sustainable, stylish design was met with wide appreciation from hoteliers, developers, and industry leaders.

Rajeev Menon, President – Asia Pacific (excluding China), Marriott International, shared, “With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network, and world-class standards… Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead”.

Rahul Chaudhary, Managing Director & CEO, CG Corp Global and CG Hospitality Holdings, added, “Our vision is to expand to 500 hotels in the next 5 years… This alliance brings together the best of global hospitality and The Fern’s deep-rooted sustainability focus, creating a growth platform that benefits guests, partners, and communities”.

Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, said,“The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort, and responsible design”.

With a pipeline of new collaborations underway, Fern Hotels & Resorts is optimistic about expanding the Series by Marriott brand across India. The company remains focused on delivering exceptional guest experiences while staying true to its values of sustainability and community engagement.