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By Hariharan U
Published on November 13, 2025
FES Cafe, India’s first 100% eggless dessert-led cafe chain, has raised close to $1 million in a pre-Series A funding round led by 12 Flags, a global consumer fund founded by Rakesh Kapoor, former Global CEO of Reckitt Benckiser. Existing investor Wolfpack Labs, the venture studio co-founded by Aakash Anand and Prerna Gupta, has also increased its investment in this round.
The fresh capital will support FES Cafe’s expansion across Delhi NCR, enhance its central kitchen and delivery operations, and help the brand bring in key leadership talent for its next growth phase.
Since its launch, FES Cafe has become a cult-favourite destination for desserts, best known for its New York-style chunky cookies, rotating dessert drops, and lively community-driven formats. The brand has captured the imagination of Gen Z and millennial audiences who see FES not just as a cafe, but as a vibrant hangout spot that blends indulgence with connection.
“FES Cafe started with a simple belief: desserts deserve to be celebrated,” said Vidur Mayor, Founder & CEO, FES Cafe. “With 12 Flags' and Wolfpack's support, we're ready to take that vision to more neighborhoods, creating dessert-first cafes that double as community spaces. This next phase is about scaling with intention, expanding footprints while retaining the craft, culture, and consistency that make FES special.”
Rajat Agarwal, Partner and MD at 12 Flags, shared, “We’re excited to partner with FES, a distinctive neighborhood dessert cafe that brings together indulgent combinations like cookies and ice cream. With a sharp focus on consistency, quality, and execution, we’re confident this proposition will scale successfully across the country.”
Adding to that, Aakash Anand, Co-founder and Partner, Wolfpack Labs, said, “FES is building what India’s been waiting for: a true community cafe brand with the buzz of a Central Perk and the business rigour to back it up. From coffee raves to cult desserts, FES has all the right ingredients, a relatable brand, loyal following, solid unit economics, and a founder with the hustle to scale nationwide.”
Prerna Gupta, Founder, Wolfpack Labs, added, “We’re backing FES because it understands what the next generation wants: a space that’s inclusive, indulgent, and social. This is a brand that can grow fast and still feel personal, a rare and powerful combination.”
In addition, FES Cafe has onboarded Amit Nagpal, former CFO of Blue Tokai Coffee Roasters, as Strategic and Financial Advisor to guide its expansion and financial strategy.
“FES has demonstrated strong early-stage store economics backed by a highly effective brand marketing strategy,” said Nagpal.
Founded by Vidur Mayor, FES Cafe is redefining the cafe experience for young India. Built around the idea of “desserts, connection, and community,” its cafes serve freshly baked cookies, puddings, alternative-ingredient cakes, and seasonal desserts, alongside savoury bites and unique events like Coffee Raves. Each outlet is designed as a “modern third space”—a spot to relax, connect, and indulge.
FES Cafe is India’s first 100% eggless dessert cafe chain, blending indulgence with innovation. The brand has created a unique dessert culture through its handcrafted offerings and community-driven cafe experience.
12 Flags is a global consumer investment firm founded by Rakesh Kapoor, former Global CEO of Reckitt Benckiser—the company behind household brands like Dettol, Harpic, and Durex. The fund partners with early-growth consumer businesses, offering capital along with strategic and operational expertise to help founders build category-leading, sustainable brands.
Wolfpack Labs is a venture studio and startup lab co-founded by Aakash Anand and Prerna Gupta, focused on supporting India’s next generation of founders. With deep involvement across product, design, and brand strategy, Wolfpack Labs helps early-stage startups build culturally relevant and enduring companies from the ground up.
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By Manu Vardhan Kannan
Published on March 17, 2026
LOYA at Taj Mahal Palace, Mumbai is welcoming the festive spirit of Eid with a specially curated dining experience that celebrates the rich and diverse culinary traditions of Northern India.
Known for its storytelling approach to food and its strong connection to traditional cooking, LOYA brings together heirloom recipes, regional ingredients, and time-honoured techniques in its festive menu. Inspired by kitchens from across the northern belt of India, the dishes are prepared using classic methods such as dhungar (smoking), baghar (tempering), sigdi grilling, and slow dum cooking. These techniques allow the flavours to develop slowly, bringing out the warmth and depth that define traditional recipes.
The festive spread features several signature dishes that highlight the richness of the cuisine. Among the highlights are Dum Nalli, slow-cooked baby lamb shanks simmered in a fragrant spiced stock; Kangra Khodiya Gosht, a hearty Pahadi-style mutton curry; and Gosht ke Lazeez Pasliyan, charcoal-smoked mutton ribs infused with aromatic spices.
The menu also offers dishes such as Masaledar Pork Ribs with a honey-chilli glaze, Sigdi Macchi, a charcoal-cooked salmon prepared with fragrant spices, and Lakhori Murg Tikka, grilled chicken marinated with Almora chillies.
Vegetarian diners can enjoy regional favourites including Sepu Wadi, a Himachali preparation of urad dumplings served in yoghurt-tomato gravy, and Kathal Baingan Bharta, a smoked eggplant and jackfruit dish that reflects the depth of Northern Indian flavours.
To complement the festive meal, LOYA has introduced a selection of zero-proof beverages crafted with fruits and aromatic spices. Guests can choose from refreshing options such as the Saffron Delight with orange, mango and saffron notes, Sunrise to Sunset made with pomegranate, mango purée and basil, and Tamarind Fennel Soda, a tangy-spiced cooler with cranberry and citrus.
The dining experience concludes with LOYA’s signature desserts. Guests can indulge in Doodh Jalebi served with saffron milk and pistachio, Badana Pearls paired with rabri and saffron foam, and Kulfi Pop in flavours such as rose petal, saffron-cardamom, royal paan, and classic malai kulfi.
With its carefully crafted menu and traditional flavours, LOYA at Taj Mahal Palace Mumbai offers a festive dining experience that captures the warmth and celebration of Eid.
Two culinary communities from neighbouring countries have formalised a partnership that could open meaningful doors for the next generation of chefs. The Indian Culinary Forum signed a Memorandum of Understanding with the Youth Chefs Club of Ceylon, Sri Lanka, at Culinary Art India 2026, held alongside AAHAR, The International Food and Hospitality Fair 2026 at Bharat Mandapam, New Delhi.
The MoU was signed by Chef Vivek Saggar, General Secretary of the Indian Culinary Forum, and Chef Chamodh Peiris, Founder and Chairperson of the Youth Chefs Club of Ceylon, in the presence of chefs, culinary professionals, and participants from across the industry. It's a moment that reflects how culinary diplomacy can work quietly but effectively when the right people are in the same room.
Chef Davinder Kumar, President of the Indian Culinary Forum, spoke about what the partnership is intended to achieve. "This partnership reflects our commitment to strengthening international culinary relationships and creating meaningful opportunities for chefs and young culinary professionals. By working together with the Youth Chefs Club of Ceylon, we aim to encourage exchange of skills, culinary traditions and professional knowledge that will benefit the next generation of chefs."
Chef Vivek Saggar added context on why Culinary Art India was the right platform for this. "Culinary Art India has always served as an important platform that brings together chefs and culinary professionals from across the world. This MoU further strengthens that vision by opening new avenues for collaboration, knowledge sharing and professional growth for chefs from both countries."
For the Sri Lankan side, Chef Chamodh Peiris reflected on what the collaboration means for young culinary professionals. "This collaboration with the Indian Culinary Forum is an important step in strengthening culinary ties between Sri Lanka and India. We look forward to working together to promote knowledge exchange, cultural understanding and professional development for young chefs, while creating new opportunities for the next generation of culinary professionals."
In practical terms, the partnership aims to facilitate chef participation in culinary competitions, training programmes, workshops, and cultural exchanges between the two countries. For young chefs on either side, it creates a pathway to learn from diverse gastronomic traditions and build international professional networks at an early stage of their careers.
The Indian Culinary Forum, established in 1987 in New Delhi, is India's premier association of professional chefs and is affiliated with the World Association of Cooks Societies, which represents over nine million professional chefs across 110 countries. The organisation has long championed Indian culinary traditions globally while nurturing emerging talent through competitions, mentorship, and training.
In a significant development for India's casual dining landscape, Hard Rock International has formally terminated its agreements with JSM Corporation Pvt Ltd and related entities. The termination covers the rights to operate all Hard Rock Cafes and Rock Shops across India, affecting ten locations in some of the country's biggest cities.
The outlets impacted by this decision include Hard Rock Cafe Bengaluru, Bengaluru International Airport, Bengaluru Whitefield, Chandigarh, Chennai, Hyderabad, Hyderabad Hitech City, Kolkata, New Delhi, and Pune. These locations, which have been operated by JSM Corporation under a licensing arrangement with Hard Rock International, will no longer function under the Hard Rock brand following the termination.
One important clarification has been made alongside this announcement. The Hard Rock Hotel in Goa remains open and is entirely unconnected to this operator or the termination. Guests at that property are unaffected by this development.
Hard Rock International and JSM Corporation have not publicly detailed the reasons behind the termination, and no timeline has been shared regarding the future of the affected locations.
For diners across India who have been regulars at these outlets, the news marks the end of what has been a long-running presence of the Hard Rock Cafe brand in the country. JSM Corporation had operated Hard Rock Cafes in India for a significant period, building a loyal customer base across its multi-city portfolio.
This is a developing story and further details are expected as both parties address the transition.
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