FES Cafe, India’s first 100% eggless dessert-led cafe chain, has raised close to $1 million in a pre-Series A funding round led by 12 Flags, a global consumer fund founded by Rakesh Kapoor, former Global CEO of Reckitt Benckiser. Existing investor Wolfpack Labs, the venture studio co-founded by Aakash Anand and Prerna Gupta, has also increased its investment in this round.

The fresh capital will support FES Cafe’s expansion across Delhi NCR, enhance its central kitchen and delivery operations, and help the brand bring in key leadership talent for its next growth phase.

Since its launch, FES Cafe has become a cult-favourite destination for desserts, best known for its New York-style chunky cookies, rotating dessert drops, and lively community-driven formats. The brand has captured the imagination of Gen Z and millennial audiences who see FES not just as a cafe, but as a vibrant hangout spot that blends indulgence with connection.

“FES Cafe started with a simple belief: desserts deserve to be celebrated,” said Vidur Mayor, Founder & CEO, FES Cafe. “With 12 Flags' and Wolfpack's support, we're ready to take that vision to more neighborhoods, creating dessert-first cafes that double as community spaces. This next phase is about scaling with intention, expanding footprints while retaining the craft, culture, and consistency that make FES special.”

Rajat Agarwal, Partner and MD at 12 Flags, shared, “We’re excited to partner with FES, a distinctive neighborhood dessert cafe that brings together indulgent combinations like cookies and ice cream. With a sharp focus on consistency, quality, and execution, we’re confident this proposition will scale successfully across the country.”

Adding to that, Aakash Anand, Co-founder and Partner, Wolfpack Labs, said, “FES is building what India’s been waiting for: a true community cafe brand with the buzz of a Central Perk and the business rigour to back it up. From coffee raves to cult desserts, FES has all the right ingredients, a relatable brand, loyal following, solid unit economics, and a founder with the hustle to scale nationwide.”

Prerna Gupta, Founder, Wolfpack Labs, added, “We’re backing FES because it understands what the next generation wants: a space that’s inclusive, indulgent, and social. This is a brand that can grow fast and still feel personal, a rare and powerful combination.”

In addition, FES Cafe has onboarded Amit Nagpal, former CFO of Blue Tokai Coffee Roasters, as Strategic and Financial Advisor to guide its expansion and financial strategy.

“FES has demonstrated strong early-stage store economics backed by a highly effective brand marketing strategy,” said Nagpal.

Founded by Vidur Mayor, FES Cafe is redefining the cafe experience for young India. Built around the idea of “desserts, connection, and community,” its cafes serve freshly baked cookies, puddings, alternative-ingredient cakes, and seasonal desserts, alongside savoury bites and unique events like Coffee Raves. Each outlet is designed as a “modern third space”—a spot to relax, connect, and indulge.

FES Cafe is India’s first 100% eggless dessert cafe chain, blending indulgence with innovation. The brand has created a unique dessert culture through its handcrafted offerings and community-driven cafe experience.

12 Flags is a global consumer investment firm founded by Rakesh Kapoor, former Global CEO of Reckitt Benckiser—the company behind household brands like Dettol, Harpic, and Durex. The fund partners with early-growth consumer businesses, offering capital along with strategic and operational expertise to help founders build category-leading, sustainable brands.

Wolfpack Labs is a venture studio and startup lab co-founded by Aakash Anand and Prerna Gupta, focused on supporting India’s next generation of founders. With deep involvement across product, design, and brand strategy, Wolfpack Labs helps early-stage startups build culturally relevant and enduring companies from the ground up.