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By Manu Vardhan Kannan
Published on July 5, 2025
India’s dessert scene just got a major upgrade as FES Cafe, the country’s first scalable 100% eggless, dessert-first cafe chain, raised Rs 3 crores in a seed round led by serial entrepreneur Aakash Anand and his venture studio, Wolfpack Labs. Known for backing breakout consumer brands, Wolfpack’s involvement brings not just capital but deep strategic support across innovation, franchising, operations, and brand-building.
With this backing, FES is gearing up for its next phase of aggressive expansion, beginning with its Delhi debut this July, followed by a second outlet in Gurgaon and a Jaipur launch by year-end. The brand plans to scale to over 100 outlets across Tier 1 and Tier 2 cities by FY 2027 through a hybrid COCO and FICO model, along with delivery-first hubs and packaged dessert formats to broaden its footprint. Since its inception, FES has carved a niche with its gooey cookies, whipped puddings, alt-ingredient cakes, and seasonal desserts served in vibrant, Gen Z- and Millennial-friendly third spaces.
Signature experiences like Coffee Raves and limited-edition menus keep their ever-growing community hooked. In just four months, FES achieved EBITDA-positive status at the company level, saw a 347% spike in delivery revenue, and recorded over 10,000 monthly orders as of June 2025.
“FES was born out of one belief: desserts deserve better,” says Vidur Mayor, Founder & CEO of FES Cafe. “With Wolfpack’s backing, we’re building not just a cafe chain, but a national movement powered by community and creativity.” Aakash Anand added, “FES has all the right ingredients—buzz, brand love, business smarts, and a founder with the hustle to go big.”
With a vision that blends indulgence and inclusivity, FES is well on its way to becoming India’s Central Perk of desserts—personal, powerful, and primed for scale.
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