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By Manu Vardhan Kannan
Published on July 5, 2025
India’s dessert scene just got a major upgrade as FES Cafe, the country’s first scalable 100% eggless, dessert-first cafe chain, raised Rs 3 crores in a seed round led by serial entrepreneur Aakash Anand and his venture studio, Wolfpack Labs. Known for backing breakout consumer brands, Wolfpack’s involvement brings not just capital but deep strategic support across innovation, franchising, operations, and brand-building.
With this backing, FES is gearing up for its next phase of aggressive expansion, beginning with its Delhi debut this July, followed by a second outlet in Gurgaon and a Jaipur launch by year-end. The brand plans to scale to over 100 outlets across Tier 1 and Tier 2 cities by FY 2027 through a hybrid COCO and FICO model, along with delivery-first hubs and packaged dessert formats to broaden its footprint. Since its inception, FES has carved a niche with its gooey cookies, whipped puddings, alt-ingredient cakes, and seasonal desserts served in vibrant, Gen Z- and Millennial-friendly third spaces.
Signature experiences like Coffee Raves and limited-edition menus keep their ever-growing community hooked. In just four months, FES achieved EBITDA-positive status at the company level, saw a 347% spike in delivery revenue, and recorded over 10,000 monthly orders as of June 2025.
“FES was born out of one belief: desserts deserve better,” says Vidur Mayor, Founder & CEO of FES Cafe. “With Wolfpack’s backing, we’re building not just a cafe chain, but a national movement powered by community and creativity.” Aakash Anand added, “FES has all the right ingredients—buzz, brand love, business smarts, and a founder with the hustle to go big.”
With a vision that blends indulgence and inclusivity, FES is well on its way to becoming India’s Central Perk of desserts—personal, powerful, and primed for scale.
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By Nishang Narayan
Published on July 25, 2025
This weekend, Mumbai food lovers can indulge guilt-free as Peshwa Pavilion at ITC Maratha brings ‘Wholesome Indulgence’ — a three-day wellness-inspired dining experience that promises to be both nourishing and delicious.
Running from July 25 to 27, the event includes a specially curated Dinner Buffet available from 7:00 pm to 11:30 pm. To wrap it up, the Sunday Brunch on July 20 promises a vibrant mid-day affair between 12:30 pm and 3:30 pm.
The thoughtfully designed menu highlights dishes rich in immunity-boosting, anti-inflammatory, and antioxidant ingredients. Guests can begin their meal with rejuvenating Jamun and Aloe Vera shots, refresh with Cucumber and Yoghurt salad, and indulge in mains like Fish in White Garlic Sauce, Cinnamon-rubbed Lamb Leg, and Spinach and Methi Saag. Desserts are equally mindful — think Mulethi Pannacotta and Gond Laddoo — merging traditional wellness ingredients with modern finesse.
With its calm ambience and a spread that reflects both health consciousness and indulgence, Peshwa Pavilion continues to redefine luxury dining with a purpose. Whether you're a wellness enthusiast or a curious foodie, this unique experience brings comfort, creativity, and care onto every plate.
For reservations, call 02261841818 or email: restaurantreservation.itcmaratha@itchotels.comAddress: Sahar, Andheri East, Mumbai, Maharashtra 400099
This July, Bengaluru is raising the bar literally as two of Asia’s most iconic drinking destinations bring their mixology magic to the city.
LOYA at Taj West End welcomes The Aubrey, the much-acclaimed bar from Hong Kong ranked #10 on Asia's 50 Best Bars, for a special edition of its Qissa series. Helmed by Stefano Bussi, Diageo World Class Bartender of the Year – Hong Kong, the event offers guests an evening of sophisticated cocktails inspired by Japanese izakaya traditions. Expect flavours of umeshu, shochu, and Japanese highballs set against the elegant backdrop of LOYA’s interiors that honour Indian craftsmanship.
This exclusive experience is elevated further with LOYA’s signature culinary journey through the spice-rich kitchens of Northern India, offering a seamless pairing of flavour, culture, and artistry.
Event Details
Meanwhile, at Uno Izakaya, JW Marriott Hotel Bengaluru, Conosh presents an evening titled "Iconic Thai Flavours" on Saturday, 26th July 2025, featuring a bar takeover by Bangkok’s finest, Find The Locker Room and Find The Photo Booth. Known globally for their innovative cocktails and storytelling, these bars will treat guests to signature drinks like Suspicious Tea, Angst of a Generation, and Flower Power.
Neha Malik and Vaibhav Bahl, Co-Founders of Conosh, shared,
"This event celebrates not only world-class mixology but also the depth and character of Thai cocktail culture. Bringing such talents to India is a true honour.”
Mr. Gaurav Sinha, Hotel Manager at JW Marriott Hotel Bengaluru, added,
“This bar takeover is a celebration of global creativity, storytelling, and experiential luxury.”
With top talents redefining the global bar scene, these takeovers are set to be unforgettable nights where craft, culture, and community meet in every sip.
Sweet Truth, the premium dessert brand under Rebel Foods, has rolled out a playful new campaign that aims to cure India’s “Vitamin CC (Cheesecake) Deficiency.” Tapping into National Cheesecake Day celebrations, the brand takes on the role of a fun ‘Dessertologist,’ diagnosing sweet cravings, mood swings, and dessert blues as signs of cheesecake deprivation and prescribing a flavorful cure.
Every order now comes with a quirky prescription envelope and a 10-day “treatment plan” packed with cheer and cheesecake indulgence. The campaign is a fresh take on making premium desserts more relatable, accessible, and irresistibly fun for Indian consumers.
“Cheesecake has often been a misunderstood dessert in India, frequently viewed as something fancy or unfamiliar,” said Nishant Kedia, Chief Marketing Officer at Rebel Foods. “With this campaign, we’re injecting a bit of humor and mischief to spark curiosity and encourage people to give it a try. Sweet Truth has always been about honest, indulgent desserts, and National Cheesecake Day is the perfect opportunity to share the love for this global favorite, one slice at a time.”
The brand is offering its most-loved cheesecake flavours including New York, Mango, Biscoff, and Blueberry. To amp up the excitement, new “booster dose” flavours like Chocolate, Peanut Butter, and Tiramisu are also being introduced by Sweet Truth.
The campaign is currently live on Swiggy, Zomato, and Sweet Truth’s D2C platform, EatSure, reaching dessert lovers across 354 cities in India. Whether you're a cheesecake fan or a curious first-timer, this sweet cure promises a delightful dessert experience like never before.
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