The Federation of Hotel and Restaurant Associations of India (FHRAI) has lauded the Andhra Pradesh Tourism Policy 2024-29, recognizing it as a groundbreaking initiative aimed at transforming the state into a premier global tourism destination. By integrating sustainability, economic growth, and cultural preservation, the policy sets a new benchmark for tourism development in India.

A key highlight of the policy is the Industry Status granted to the tourism and hospitality sector, underscoring its importance as a catalyst for economic growth, employment generation, and regional development. Backed by this recognition, the policy introduces fiscal incentives like 100% stamp duty reimbursement, land conversion charge waivers, and subsidies on fixed capital investments. These measures are designed to encourage private investments worth ₹25,000 crore and facilitate ease of doing business in the sector.

The policy outlines ambitious goals, including increasing the state's tourism Gross Value Added (GVA) from 4.6% to 8%, expanding employment contributions from 12% to 15%, and growing room inventory from 3,500 to 10,000 in the classified category. To achieve these targets, it proposes developing seven major hubs and 25 tourism circuits that focus on beach tourism, eco-tourism, Buddhist heritage, river cruises, and temple tourism.

With a strong emphasis on sustainability, the policy incorporates initiatives such as zero-emission zones, Blue Flag-certified beaches, and green-certified accommodations. It also prioritizes workforce development, offering skill enhancement programs in hospitality, eco-tourism, and specialized sectors like MICE (Meetings, Incentives, Conferences, and Exhibitions).

Reacting to the policy, Mr. K. Syama Raju, President of FHRAI, expressed optimism, stating: "Recognizing tourism as an industry, coupled with substantial incentives and a focus on thematic circuits, will elevate Andhra Pradesh's appeal as a tourist destination. With its emphasis on sustainability and community empowerment, this policy has the potential to drive significant economic growth and create employment opportunities. FHRAI is eager to collaborate with the state government to realize these goals."

The policy also simplifies administrative processes with a single-window clearance system and the establishment of Destination Management Organizations (DMOs) to oversee tourism hubs and circuits. District-level hubs will further support investors and ensure streamlined project implementation.

FHRAI believes that the Andhra Pradesh Tourism Policy 2024-29 is a visionary roadmap that other states can emulate. By fostering sustainability, promoting inclusivity, and integrating private investments with infrastructure upgrades, the policy positions Andhra Pradesh as a leader in India's tourism sector.

About FHRAI

The Federation of Hotel and Restaurant Associations of India (FHRAI), established in 1955, is the apex body of the Indian hospitality industry and the third-largest hospitality association globally. Representing the interests of the sector, FHRAI actively collaborates with government bodies, international organizations, and civil society to drive growth and innovation in India's tourism and hospitality landscape.