FHRAI Calls for Regulatory Reforms to Boost India's Tourism and Hospitality Sector in Pre-Budget Meeting Chaired by FM Sitharaman

FHRAI Calls for Regulatory Reforms to Boost India's Tourism and Hospitality Sector in Pre-Budget Meeting Chaired by FM Sitharaman

By Nishang Narayan

Published on June 27, 2024

The Finance Minister, Nirmala Sitharaman, chaired a crucial pre-budget conference at North Block in New Delhi on June 25, 2024. The meeting was attended by the Federation of Hotel and Restaurant Associations of India (FHRAI) and other apex associations from the trade and service sectors ahead of Budget 2024-25. During the meeting, FHRAI presented critical suggestions aimed at boosting the tourism and hospitality industry and enhancing India’s tourism potential on the global stage.

Representing the hospitality sector in the country, FHRAI expressed optimism about India’s future as a global tourism powerhouse by 2047. The association proposed essential regulatory changes to support industry growth, emphasizing strategic reforms to address current challenges and unlock growth opportunities aligned with sector targets.

One of the key requests put forward by FHRAI was to grant Infrastructure Status for hotels across all categories and convention centres built at a project cost of Rs.10 crore and above. This move aims to boost the budget segment in the hotel industry.

GST rationalisation was another significant concern highlighted by Mr. Pradeep Shetty, President of FHRAI. The Federation requested a uniform 12% GST rate across all hotels and the delinking of restaurant tariffs from room tariffs. The current system of GST shifting to different slabs in the same hotel on different dates, depending on room rates, creates compliance issues and confusion among the public. Although there is no tax evasion, this confusion has become a major issue for hotels across the country due to notices and demands from the GST department.

Pradeep Shetty remarked, “Granting infrastructure status to hotels and convention centres across all cities is crucial for attracting investments and accelerating growth in the hospitality sector. This aligns with the Prime Minister's vision of tourism having the same potential as agriculture and real estate. We are encouraged by the Finance Minister's assurance of support in addressing these crucial needs of the industry.”

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He added, “We are confident in the Ministry's commitment to implementing GST rationalization for the hospitality sector. FHRAI remains dedicated to fostering a robust hospitality sector that supports India’s flourishing tourism industry, which has a multiplier effect on the economy and employment generation.”

FHRAI highlighted the significance of efforts under the “Incredible India” campaign and recommended enhancing the budget for tourism branding. They also requested specific measures to promote MICE tourism in the country.

The Finance Ministry acknowledged the concerns of the industry and promised to provide the necessary support to help the sector. The outcome of these discussions is anticipated to be reflected in the next budget, which will strive to expand India’s thriving tourist and hospitality industries.

About the Federation of Hotel and Restaurant Associations of India (FHRAI):

Founded in 1955, the Federation of Hotel and Restaurant Associations of India (FHRAI) is the apex body of the Indian hospitality industry and the third-largest hospitality association in the world. FHRAI serves as the leading voice of the hotel and restaurant industry and plays a pivotal role in supporting the growth trajectory of India’s hospitality and tourism sectors. The association provides a vibrant interface between the hospitality industry, government, regulatory bodies, academia, international organizations, civil society, and the media.


Sterling Opens Leopard Haven Jawai, Strengthening Its Rajasthan Presence

Sterling Opens Leopard Haven Jawai, Strengthening Its Rajasthan Presence

By Manu Vardhan Kannan

Published on October 18, 2026

Sterling Holiday Resorts Limited (SHRL) has opened Sterling Leopard Haven Jawai in Rajasthan, strengthening its presence in the state and expanding its wilderness portfolio. Located near Bera, amid Jawai's distinctive granite terrain, the resort offers travellers a base to explore a wildlife landscape known for its leopards, rocky outcrops and natural caves.

Beyond leopard sightings, Jawai offers experiences shaped by the Jawai Dam reservoir, its rich birdlife, surrounding countryside, tribal villages and Rabari communities. Regional culinary traditions further add to the destination's appeal, encouraging travellers to explore the area's natural and cultural character beyond a single safari.

Commenting on the opening, Vikram Lalvani, Managing Director and CEO, Sterling Holiday Resorts Limited, said, “Jawai is compelling because the reason you arrive and the reason you remember the holiday can be very different. A leopard may create the first pull, but the real richness comes from everything that surrounds that experience.

“For Sterling, this is exactly the kind of destination that strengthens the portfolio in more than one way. It deepens our presence in Rajasthan, adds further weight to our national wilderness offering and also creates a natural link in a Mount Abu–Udaipur–Jawai–Jodhpur journey. Our growth is increasingly about building more around why people travel, creating richer reasons to stay, explore and discover more of India.”

An Intimate Stay Amid Jawai's Wilderness

Sterling Leopard Haven Jawai features 19 cottages, suites and villas designed to offer an intimate retreat. Jawai Villas come with private balconies and bathtubs, while Pool Villas feature plunge pools and secluded outdoor spaces. The Two-Bedroom Pool Villa combines adjoining villas, allowing groups to stay together while retaining privacy.

The property also features an infinity pool, a children's play area and outdoor spaces for relaxation between excursions.

Regional Cuisine and Local Experiences

Dining is another part of the resort's connection with the destination. At Jawai Vista, guests can explore Rajasthani-inspired flavours featuring regional millets and rice, alongside dishes such as Methi Bajra Khichda, Panchkutte ki Subzi, Mathania Chicken and Jawai Laal Maas. Chef-curated specialities complement the menu, with views across the valley and pool adding to the dining experience.

Depending on conditions, guests can also enjoy outdoor breakfasts, safari picnics and locally inspired meals that bring the culinary experience beyond the restaurant.

The resort offers guided leopard safaris, excursions around Jawai Dam, birdwatching and crocodile spotting, alongside opportunities to explore the surrounding countryside and local communities. These experiences allow travellers to discover more of Jawai's wildlife, landscape and everyday life while enjoying a slower-paced holiday.

Strengthening Rajasthan's Travel Circuit

Located between Udaipur and Jodhpur, Jawai offers a different experience within Rajasthan's established travel circuit, which is often associated with forts, palaces and heritage cities. The destination adds a wilderness element to journeys connecting Mount Abu, Udaipur, Jawai and Jodhpur.

Speaking on the launch, Manish Gurani, owner of BMMR Hospitality LLP, said, “What drew us to Jawai was its rarity, a place where wildlife, open landscapes and everyday life exist side by side without the destination feeling over-engineered for tourism. We wanted the resort to preserve that sense of space and discovery while giving travellers the comfort to stay longer and see more of the region. Sterling was the right partner because it understands how to build demand around destinations, not just properties, and has the reach to introduce Jawai to a much wider leisure audience.”

The opening reflects Sterling Holiday Resorts' broader expansion strategy of building its portfolio around distinctive travel experiences. Rather than focusing only on individual hotel locations, the company aims to create hospitality offerings around travellers' interests, including wildlife, nature, spirituality, culture, wellness and discovery.

With Sterling Leopard Haven Jawai, the company strengthens its Rajasthan presence while adding another destination to its wilderness offering. The resort also supports Sterling's approach of developing connected travel circuits, creating more opportunities for guests to explore multiple destinations within a single journey.


ITC Hotels Signs 227-Key Mementos Resort in Karjat, Maharashtra

ITC Hotels Signs 227-Key Mementos Resort in Karjat, Maharashtra

By Hariharan U

Published on October 17, 2026

ITC Hotels Limited has signed a management agreement for Mementos by ITC Hotels Karjat, a planned 227-key luxury resort in Maharashtra, strengthening its presence in leisure destinations around Mumbai and Pune.

Located against the backdrop of the Sahyadri foothills, the proposed resort will cater to travellers seeking nature-led holidays, wellness experiences, destination weddings and corporate retreats. Karjat's scenic setting and connectivity to Mumbai and Pune have contributed to its emergence as a leisure and events destination in western India.

The signing forms part of ITC Hotels' strategy to expand its portfolio in destinations with potential for leisure travel, celebrations and experience-led hospitality.

Resort to Feature 227 Rooms and Multiple Dining Venues

Mementos by ITC Hotels Karjat will comprise 227 rooms and suites designed to reflect the character and tranquillity of the destination. The property is planned as a luxury retreat combining accommodation, dining, wellness and recreational experiences.

Its food and beverage offering will include an all-day dining restaurant, specialty restaurants, a bar and a tea lounge. The resort is also expected to feature destination-inspired culinary experiences showcasing regional and international cuisines.

Wellness and recreation facilities will include a signature spa, fitness centre, swimming pools and a range of recreational activities, positioning the property to serve both short leisure stays and longer wellness-focused visits.

Extensive Facilities for Weddings and Corporate Events

A major component of the development will be its event infrastructure. The resort is planned to offer over 60,000 sq. ft. of indoor event space, including a grand ballroom and versatile meeting venues, along with more than 30,000 sq. ft. of outdoor lawns for social gatherings.

These facilities are expected to support destination weddings, conferences, corporate retreats and other large-scale celebrations, adding to Karjat's appeal as an events destination within reach of Mumbai and Pune.

Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, “As India's leisure travel landscape continues to evolve, travellers are increasingly seeking meaningful escapes that blend nature, wellness and bespoke experiences. Karjat, with its picturesque setting, excellent connectivity and growing prominence as a hub for celebrations and retreats, is well-positioned to cater to this demand. The signing of Mementos Karjat reflects our commitment to expanding our portfolio in high-potential leisure destinations.”

Ashok Chhajer, Chairman and Managing Director, Arihant Super Structures Limited, added, “Karjat has long been admired for its natural beauty and serene surroundings, offering a refreshing contrast to the pace of urban life. Our group's vision is to create an iconic destination in Maharashtra that not only showcases the charm of the region but also becomes a preferred setting for memorable holidays, celebrations and transformative retreats. Working with ITC Hotels Limited for the Mementos brand brings together a shared commitment to excellence.”

Mementos by ITC Hotels Expands Its Leisure Portfolio

Mementos by ITC Hotels is a collection of resorts across varied destinations, encompassing contemporary properties, secluded retreats and historic settings. The brand focuses on destination-led experiences, local culture, regional flavours and personalised hospitality.

The planned Karjat resort will add another leisure destination to the collection, combining its natural surroundings with facilities designed for relaxation, celebrations and business gatherings.

With the signing, ITC Hotels continues to expand its presence in India's leisure hospitality segment, targeting destinations that bring together accessibility, natural landscapes and demand for premium experiences.


Suba Hotels Ltd Opens Quality Inn Serenity in Lucknow

Suba Hotels Ltd Opens Quality Inn Serenity in Lucknow

By Manu Vardhan Kannan

Published on October 17, 2026

Suba Hotels Ltd has strengthened its presence in Uttar Pradesh with the opening of Quality Inn Serenity in Lucknow. The property marks the company's seventh hotel in the city and its third under the Choice Hotels portfolio in Lucknow, adding to its existing presence through three Click Hotels and one RnB Select hotel.

The opening reflects the company's continued expansion across India's business, leisure and emerging tourism destinations, with Lucknow remaining an important market for corporate travel, medical tourism and leisure stays.

Located in Ashiyana, near Transport Nagar and Kanpur Road, Quality Inn Serenity offers access to key commercial establishments, healthcare facilities, shopping destinations and transport hubs. The hotel is approximately 6 km from Chaudhary Charan Singh International Airport and around 7 km from Lucknow Railway Station.

Quality Inn Serenity features 36 rooms, comprising 27 Executive Rooms, six Deluxe Rooms and three Premium Rooms. Each room includes amenities such as complimentary Wi-Fi, central air-conditioning, premium bedding, tea and coffee-making facilities, electronic safes and other guest conveniences.

The property also provides a 24-hour front desk, housekeeping, laundry, travel assistance, doctor-on-call services, parking and taxi arrangements. For dining, the hotel houses Cinnamon, a 50-cover multi-cuisine restaurant serving Indian and international dishes. Open from 7:00 a.m. to 10:30 p.m., the restaurant caters to both resident guests and visitors, while in-room dining offers additional convenience.

The hotel also features banquet and conference facilities for corporate meetings, training programmes, business gatherings and social events. With these facilities and its location, the property aims to serve corporate travellers, medical tourists, leisure guests, individual business travellers, travel trade partners and small groups.

Commenting on the opening, Mansur Mehta, Managing Director, Suba Hotels Ltd, said, “Lucknow continues to emerge as a significant hospitality market, supported by growing commercial activity, infrastructure development and increasing domestic travel. The opening of Quality Inn Serenity marks an important milestone as we expand our presence to seven hotels in the city.”

He added that the company sees opportunities across corporate travel, medical tourism, leisure, FITs and group segments. Its focus remains on providing comfortable accommodation, convenient facilities and personalised hospitality while strengthening relationships with guests and business partners.

Highlighting the company's growth strategy in Uttar Pradesh, Mubeen Mehta, Chief Executive Officer, Suba Hotels Ltd, said the state offers strong hospitality growth potential, supported by infrastructure development, business opportunities and religious and cultural tourism.

He noted that Lucknow serves as a regional business and travel hub, with connectivity to destinations such as Ayodhya and Varanasi. The company's continued expansion in the city reflects its confidence in the market's long-term potential, alongside its focus on strategic partnerships, consistent service standards and value creation for guests and hotel owners.

Surya Prakash Havelia, Managing Director, Jwaladevi Infratech Pvt. Ltd., expressed enthusiasm about the partnership with Suba Hotels Ltd and the property's entry into the Choice Hotels portfolio. He said the collaboration brings together a shared vision of quality accommodation, contemporary facilities and warm hospitality.

He also highlighted Suba Hotels' sales and distribution network, brand expertise and operational capabilities as important factors in establishing Quality Inn Serenity as a preferred accommodation choice in Lucknow. With its latest opening, Suba Hotels Ltd continues to expand its portfolio in Uttar Pradesh, positioning Quality Inn Serenity to cater to the city's evolving corporate, tourism and hospitality needs.

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