FHRAI Raises Alarm Over Zomato and Swiggy's Private Label Practices

FHRAI Raises Alarm Over Zomato and Swiggy's Private Label Practices

By Nishang Narayan

Published on January 14, 2025

The Federation of Hotel & Restaurant Associations of India (FHRAI) has expressed serious concerns over the recent entry of Zomato and Swiggy into the private label food delivery business, calling out the platforms for alleged misuse of restaurant data, unfair competition, and potential food safety risks.

As the third-largest hospitality association in the world, FHRAI has taken a firm stance, highlighting how these platforms, initially designed to connect restaurants with customers, are now directly competing with the very businesses they were meant to support. In response, FHRAI plans to meet with the Ministry of Commerce to push for regulatory action and ensure fair practices in the food service industry.

Unfair Competition and Data Misuse

Pradeep Shetty, Vice President of FHRAI, noted that platforms like Zomato and Swiggy are leveraging proprietary restaurant data, including customer preferences, order histories, and sales trends, to promote their own private label food products. "This practice represents a direct violation of e-commerce regulations. These platforms were supposed to function as neutral marketplaces but are now using years of restaurant data to develop competing products while excluding restaurants from accessing this critical information," Shetty remarked.

This puts small and medium-sized restaurants at a severe disadvantage, threatening their survival. The lack of proper consent for the use of this data also raises serious ethical and legal concerns.

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Food Safety Concerns

FHRAI also raised alarms about the transparency of food safety standards for private label products. Unlike restaurants, which are required to adhere to stringent regulations, there is no clarity on whether these platforms comply with the same standards for their own products. Shetty added, "This lack of oversight not only risks consumer trust but also harms the reputation of the restaurant industry."

Monopolistic Practices and Call for Action

By venturing into quick commerce and private label food products, Zomato and Swiggy are now controlling both the distribution and creation of food, leading to fears of monopolistic practices. The FHRAI emphasized the urgent need for clear guidelines to ensure a level playing field, safeguard restaurant data, and uphold food safety standards for all stakeholders.

About FHRAI

The Federation of Hotel & Restaurant Associations of India (FHRAI), established in 1955, is the apex body of India's hospitality industry. As the third-largest hospitality association globally, it serves as the voice of the hotel and restaurant industry, advocating for fair policies and fostering the growth of the hospitality and tourism sectors.

By addressing these critical issues, FHRAI aims to protect the interests of restaurants, ensure consumer safety, and maintain trust in the food delivery ecosystem. The association is urging regulators to act swiftly to mitigate the risks posed by these new developments in the food delivery market.


The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

The Leela Gandhinagar Brings Royal Indian Flavours to Life with Biryani & Kebab Trail at Diya

By Hariharan U

Published on July 16, 2026

The Leela Gandhinagar is celebrating India’s rich royal culinary traditions with the launch of its Royal Biryani & Kebab Trail at Diya, the hotel’s signature Indian specialty restaurant. Running from 16th July to 31st July 2026, the festival invites guests to experience the timeless flavours, aromas, and craftsmanship of India’s royal kitchens through an exclusive selection of biryanis and kebabs.

Inspired by culinary traditions once enjoyed by royal households across the country, the festival brings together fragrant basmati rice, aromatic spices, slow-cooking techniques, and expertly grilled preparations that have made biryanis and kebabs iconic expressions of Indian fine dining.

As guests enter Diya, they are welcomed by the rich aromas of saffron-infused rice, roasted spices, charcoal-grilled kebabs, and traditional preparations crafted with precision. The festival celebrates the artistry behind these dishes, highlighting regional influences and generations of culinary knowledge passed down through India’s royal kitchens.

The specially curated menu features an assortment of vegetarian and non-vegetarian delicacies, including signature biryanis such as Hyderabadi Kathal Dum Biryani, Hyderabadi Mutton Biryani, and Murgh Dum Biryani. Each preparation showcases layers of fragrant rice, carefully balanced spices, and slow-cooked ingredients designed to create a rich and authentic dining experience.

The kebab selection reflects the diversity and sophistication of Indian grilling traditions with creations including Shahi Subz Akhrot Ki Seekh, Ulta Tawa Subz Galouti, Murgh Angar Bedgi, and Gosht Aur Hare Pyaaz Ki Seekh. Prepared by the hotel’s Master Chef, every dish combines traditional techniques with refined presentation, capturing the elegance associated with royal Indian cuisine.

The culinary experience is further enhanced by Diya’s luxurious interiors, featuring silver-adorned ceilings, handcrafted chandeliers, Venetian mirrors, and contemporary Indian design elements. The restaurant’s elegant ambience creates a setting inspired by royal dining chambers, allowing guests to enjoy the festival as an immersive gastronomic journey.

Whether for an intimate dinner, family gathering, or special celebration, the Royal Biryani & Kebab Trail offers guests an opportunity to explore India’s culinary heritage while experiencing the signature hospitality of The Leela.

Speaking about the festival, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Biryanis and kebabs carry a remarkable legacy of royal kitchens, regional craftsmanship, and generations of culinary artistry. Through this festival, we wanted to recreate the warmth and grandeur of those timeless traditions while offering our guests an experience that reflects the elegance and authenticity associated with Diya and The Leela.”

Through this celebration, The Leela Gandhinagar continues its commitment to showcasing India’s diverse culinary heritage through thoughtfully curated dining experiences. The Royal Biryani & Kebab Trail brings together tradition, craftsmanship, and luxury hospitality, offering guests a memorable journey through flavours that have adorned India’s royal tables for centuries.


B Natural Launches 'Coconut Cola', Creating a New Beverage Category

B Natural Launches 'Coconut Cola', Creating a New Beverage Category

By Manu Vardhan Kannan

Published on July 16, 2026

ITC Foods has expanded its beverage portfolio with the launch of B Natural Coconut Cola, introducing what it describes as a first-of-its-kind drink in India. Combining the familiar taste and fizz of cola with the goodness of coconut water, the new beverage is designed for consumers looking for lighter, everyday refreshment without compromising on taste.

Built around the brand proposition 'Refreshingly Simple', B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serve. The launch reflects the growing demand for beverages that offer both enjoyment and better-for-you choices.

According to ITC Foods, changing consumer preferences have created a need for drinks that feel lighter while still delivering a satisfying experience. With Coconut Cola, the company aims to address this gap by creating a new beverage category, a hydrating cola that blends indulgence with wellness.

The launch also highlights B Natural's continued focus on innovation, with the brand introducing products that align with the evolving preferences of Indian consumers. Coconut Cola marks the latest addition to its portfolio of differentiated beverage offerings.

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Speaking about the launch, Mr. Vivek Kookkal, Vice President and Business Head - Dairy and Beverages, Foods Division, ITC Ltd, said:

"Coconut Cola is rooted in a simple consumer insight that indulgence does not need to be over engineered to be enjoyable. With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience - combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple"

The product has been developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre (LSTC) teams. Their combined efforts have ensured that the beverage delivers the familiar cola experience while maintaining its wellness-focused proposition.

B Natural Coconut Cola is now available in a 250 ml can priced at INR 60. The product will be rolled out across leading retail outlets and quick commerce platforms in key metro cities, including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.


Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

By Hariharan U

Published on July 15, 2026

Ironhill Marathahalli has announced the launch of The Monsoon Affair, a seasonal culinary celebration that brings together comforting flavours, nostalgic recipes, and immersive dining experiences to mark the arrival of the monsoon in Bengaluru.

Running from July 15 to August 31, the limited-period menu has been curated to capture India's enduring love for monsoon comfort food through a selection of hearty dishes inspired by regional flavours and seasonal indulgences.

Among the highlights are the Smoky Sigdiwala Bhutta, Madras Curry, Lamb Fry, and Haleem Bun with Mutton Marag, each offering a contemporary interpretation of traditional comfort food while celebrating the warmth and richness associated with the rainy season.

Complementing the food is a selection of refreshing beverages designed for the season, alongside a monsoon-inspired ambience and interactive experiences that enhance the overall dining experience.

With The Monsoon Affair, Ironhill aims to transform the rainy season into an occasion for guests to gather, unwind, and enjoy flavourful dishes in a vibrant setting. The seasonal promotion reflects the restaurant's focus on creating themed culinary experiences that combine comfort, hospitality, and memorable moments.

The Monsoon Affair will be available at Ironhill Marathahalli until August 31, offering diners an opportunity to savour specially curated seasonal dishes throughout the monsoon.

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