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By Manu Vardhan Kannan
Published on July 14, 2026
The FIFA World Cup 2026 continues to create excitement both on and off the pitch, with Argentina and England securing important victories, while Australia's hospitality industry is witnessing a noticeable rise in consumer spending during the tournament.
Defending champions Argentina booked their place in the next stage after defeating Switzerland 3-1 in extra time. The match finished 1-1 at the end of regulation after Alexis Mac Allister gave Argentina an early lead from a Lionel Messi assist before Dan Ndoye equalised for Switzerland in the second half.
Argentina sealed the win in extra time with goals from Julian Alvarez and Lautaro Martinez. Switzerland's challenge became tougher after Breel Embolo was sent off for simulation following a VAR review.
In another fixture, England registered a 2-1 victory over Norway to continue its FIFA World Cup campaign.
Away from the action on the field, the tournament has also delivered a strong boost to Australia's hospitality sector. According to new insights from ANZ, Australians have spent more than $7 billion during the FIFA World Cup period so far, with increased spending across food, dining and entertainment categories.
The data shows spending on takeaway food rose 6.75%, while cafes and restaurants recorded a 5.5% increase. Spending at bars and hotels grew 5.2%, and purchases of sporting apparel increased 9.3%, highlighting the positive impact of the tournament on consumer activity.
The trend closely reflects the 2022 FIFA Men's World Cup, when ANZ customers spent more than $11 billion, with notable growth across takeaway food, cafes and restaurants, sporting apparel, takeaway alcohol, and bars and hotels.
The findings suggest that major sporting events continue to influence consumer behaviour, even when matches are played overseas or during early morning hours.
Commenting on the trend, Joanna Gurry, Managing Director, Data & Analytics, ANZ, said:
“Whether Australians are gathering with friends at home, heading to their local pub to watch a match, or showing support through purchasing sporting merchandise, we're seeing spending patterns that seem to reflect the excitement and social connection major sporting events create.”
Although Australia's Socceroos have exited the tournament, hospitality venues continue to report strong customer turnout.
To support football fans, the Sydney City Council has declared the FIFA World Cup and the upcoming Sydney Marathon as special events, allowing eligible businesses to operate with extended trading hours. Non-licensed businesses can open early to serve fans during the remaining FIFA World Cup matches.
The extended trading schedule is as follows:
Wednesday, July 15: From 4:00 am
Thursday, July 16: From 4:00 am
Sunday, July 19: From 6:00 am
Monday, July 20: From 4:00 am
The latest figures highlight how global sporting events continue to benefit the hospitality sector by driving footfall, boosting food and beverage sales, and encouraging consumers to gather for shared match-day experiences.
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