Lionel Messi delivered a memorable performance as Argentina began their FIFA World Cup 2026 campaign with a convincing 3-0 win over Algeria in Group J. The Argentine captain scored all three goals, registering the first World Cup hat-trick of his illustrious career and equalling Miroslav Klose’s record as the tournament’s all-time leading goalscorer.

Playing at Arrowhead Stadium in Kansas City, Messi opened the scoring in the 17th minute with a superb left-footed strike that curled beyond goalkeeper Luca Zidane. He added a second goal in the 60th minute before completing his hat-trick with another trademark finish from his favoured left foot. The three goals took his World Cup tally to 16 goals in 27 matches.

The match also marked a significant milestone for Messi as he made his 200th appearance for Argentina. Although two early goals, including one from Messi, were ruled out for offside during the opening minutes, Argentina remained dominant throughout the contest and comfortably secured all three points.

Elsewhere in Group J, Austria defeated Jordan 3-1 to strengthen its position in the standings. In Group I, Norway delivered one of the biggest wins of the round, defeating Iraq 4-0. France also enjoyed a successful outing, overcoming Senegal with a 3-0 victory to begin its World Cup journey on a positive note.

Beyond the action on the pitch, the FIFA World Cup 2026 is creating a major impact on the hospitality industry, particularly in Mexico. Host cities across the country have witnessed a remarkable increase in demand, with hotel bookings rising by 173% since the tournament preparations gained momentum.

Hotel room rates have also seen significant growth following the World Cup draw. Across host cities, average hotel prices increased by 14.75%, reflecting the surge in travel demand. Guadalajara emerged as one of the strongest-performing destinations, recording a 385% increase in bookings and a 33.51% rise in room prices during the monitored period.

Mexico City has also experienced substantial growth, accounting for 29.43% of room price increases from pre-draw to post-draw periods during the group stage. As the tournament progresses, demand continues to build across key host destinations.

Industry data further indicates that Guadalajara and Mexico City in Mexico, along with Toronto in Canada and Houston in the United States, were still witnessing accelerating hotel prices during the final stages of the recorded booking period. This suggests that demand is expected to remain strong as the competition advances toward the knockout rounds.

With 104 matches scheduled across 16 host cities in Canada, Mexico, and the United States, FIFA World Cup 2026 is not only delivering thrilling football moments but also creating significant opportunities for the hospitality and tourism sectors across North America.