Flipkart's Cleartrip Travel Roll Out 'Darshan Destinations: Celebrating Ayodhya Temple's Inauguration

Flipkart's Cleartrip Travel Roll Out 'Darshan Destinations: Celebrating Ayodhya Temple's Inauguration

By Author

Published on January 25, 2024

As the grand inauguration of the Ram temple in Ayodhya sparks a surge in spiritual tourism, Cleartrip, now a part of Flipkart, is stepping up to make this spiritual journey more accessible. In a heartwarming move, they're offering 1008 complimentary flight tickets to senior citizens, enabling them to visit Ayodhya and seek blessings. This generous offer is also available on Flipkart Travel platforms.

The concept of 'Darshan Destinations', launched by Cleartrip and Flipkart Travel, comes at a time when Ayodhya is witnessing an influx of dignitaries, celebrities, and devotees. This initiative is not just about visiting the newly inaugurated Ram temple but also about exploring other revered spiritual destinations across India. To make these sacred journeys more feasible, special fares on flights, hotels, and buses to various religious destinations are also being introduced. Devotees can avail themselves of a 20% discount to places like Madurai, Tirupati, Amritsar, Bhopal, Shirdi, Bodhgaya, Kochi, and Katra (Jammu), among others.

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This evolving proposition aims to offer discounted fares across flights, hotels, and buses, making spiritual journeys more affordable and convenient. As a testament to the growing interest in spiritual tourism, Cleartrip and Flipkart Travel have reported a staggering 1500% increase in searches for Ayodhya across their platforms.

Amidst this travel boom, hotel prices in Ayodhya have spiked by 60%, and flight fares have seen a 10% increase since early January 2024. Yatra, another online travel agency, observed a fourfold rise in flight bookings compared to December 2023. This trend indicates a significant boost in the tourism and hospitality sector, driven by the Ram Mandir inauguration.

Ayyappan Rajagopal, CEO of Cleartrip, emphasizes the company’s commitment to meeting the evolving travel needs of their customers. "We recognize that spiritual journeys hold a special place in our culture. With an increasing number of people seeking these meaningful experiences, we're excited to make them more accessible and affordable, starting with the auspicious opening of the Ram Mandir in Ayodhya," said Rajagopal. He added, "Our initiative, particularly focused on senior citizens, reflects our dedication to serving the diverse needs of our customers and helping them explore India’s rich heritage."

The 'Darshan Destinations' initiative is a step towards making spiritual travel more inclusive and accessible, encouraging people from all walks of life to explore and experience India's divine destinations.


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