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By Author
Published on March 4, 2024
In a significant move that aims to redefine revenue management for the hotel industry, AI-driven travel tech company FLYR has partnered with RateGain, a leader in hospitality solutions. This collaboration marks the integration of FLYR's advanced revenue optimization system (RMS) with RateGain's comprehensive channel management and distribution solutions, offering a unified approach to tackle the complexities of hotel revenue management.
The partnership addresses a pressing issue faced by many hoteliers – the challenge of managing operations and optimising revenue across multiple platforms, which often leads to increased operational costs and inefficiencies. With over 40% of hoteliers reporting difficulties due to the use of disparate platforms, the combined expertise of FLYR and RateGain promises a seamless solution that not only simplifies the revenue management process but also enhances operational efficiency.
By leveraging FLYR’s cutting-edge AI technology and RateGain’s robust channel management capabilities, hoteliers will gain access to real-time market data and comprehensive rate shopping tools within a single platform. This integration facilitates a deeper understanding of competitor pricing strategies across various sales channels, including mobile apps and websites, enabling more informed pricing decisions.
Peter Strebel, president of RateGain Americas, highlighted the synergy between the two companies, stating, "In today’s market, hotels need holistic solutions that offer comprehensive forecasting, pricing, and distribution management tools. The collaboration with FLYR accelerates our capabilities, offering hoteliers better data, improved functions, and quicker access to the latest rate shopping features."
The partnership also introduces Navigator, RateGain’s innovative rate intelligence platform, which features parity monitoring, cluster views, and the ability to identify high-demand dates. Navigator is designed to empower hoteliers with actionable insights, allowing them to make strategic decisions based on competitive rates, demand, and rate parity.
Available now to all current and prospective customers, the combined solution from FLYR and RateGain promises to revolutionise hotel revenue management. Hoteliers can look forward to a more streamlined and efficient process, enhanced by AI-driven insights and comprehensive channel management, positioning them for greater profitability and success in a competitive market.
This collaboration follows FLYR’s recent partnership with BWH Hotels Scandinavia, which chose FLYR for Hospitality as its revenue management system, further illustrating the growing demand for innovative revenue management solutions in the hospitality industry.
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By Nishang Narayan
Published on January 28, 2025
As AI becomes increasingly integral to the travel industry, it brings immense opportunities for smarter pricing and enhanced customer experiences. However, challenges around fairness and transparency have emerged, requiring travel providers to adopt ethical practices to maintain trust and loyalty.
AI-powered pricing uses consumer data—such as past spending habits and demographics—to create personalized offers. While this enhances value for travelers, it raises concerns about fairness. Transparency in pricing is critical to ensure customers feel valued and not unfairly targeted.
Moreover, perceptions of price as an indicator of quality play a significant role in decision-making. Many customers are willing to pay a premium for perceived superior service, influencing their travel choices and raising expectations for personalized experiences.
The travel industry has long relied on seasonal trends and basic supply-demand principles to set prices. However, fluctuating demand, rising competition, and evolving customer expectations make these static models ineffective in today’s dynamic environment.
AI-powered pricing strategies are emerging as the solution, offering real-time adaptability and data-driven precision to optimize rates based on shifting market conditions and customer behavior.
One of AI’s most valuable contributions is its ability to process massive datasets and generate actionable insights.
This allows travel providers to offer personalized deals that enhance customer satisfaction while boosting profitability.
AI’s predictive models are transforming how pricing trends are forecasted. By analyzing market shifts, consumer sentiment, and disruptions like pandemics, AI helps:
For instance, during high-demand periods such as Diwali or Chhath Puja, travelers increasingly plan ahead for longer journeys, while shorter trips with higher supply encourage last-minute bookings. AI anticipates these behaviors, ensuring smoother experiences for all.
AI enables flexible pricing models, allowing travelers to access rates that adapt to real-time demand and promotions.
While the benefits of AI in travel pricing are vast, ethical challenges remain. Travel companies must commit to:
By addressing these concerns, the industry can maintain customer loyalty and foster a sense of fairness in pricing strategies.
The integration of AI into travel pricing is reshaping the industry, offering:
However, the road ahead requires thoughtful adoption of ethical AI practices to ensure that the benefits are shared by both travelers and providers. By embracing innovation responsibly, the travel industry can unlock its full potential and thrive in a dynamic, competitive landscape.
About the Author:
Dr. Anshu Jalora, Founder & Managing Director of Sciative Solutions, is a leading expert in AI-driven dynamic pricing and revenue optimization for the travel and hospitality industries.
By Manu Vardhan Kannan
Published on January 22, 2025
Ola has announced an exciting partnership with Maha Kumbh 2025 to deliver a seamless digital and green mobility experience for millions of devotees attending the world’s largest spiritual gathering. Leveraging its ecosystem, including कृत्रिम (Krutrim) - India’s first AI unicorn, Ola Electric, and Ola Consumer, the partnership integrates AI, electric mobility, and enhanced travel services to provide a connected and sustainable experience during the Maha Kumbh Mela.
Bhavish Aggarwal, Founder of Ola, shared, “Maha Kumbh 2025 reflects India’s rich traditions and the nation’s aspirations for a tech-driven future. Our partnership exemplifies how AI, green mobility, and digital-first solutions can manage large gatherings efficiently and sustainably. We are committed to building India as a global leader in technologies of the future.”
Earlier this month, कृत्रिम (Krutrim) launched the Kumbh Sah'AI'yak app, the first-ever AI-powered chatbot for the Maha Kumbh Mela. This AI-driven platform, developed by the Prayagraj Mela Authority in collaboration with the Uttar Pradesh government, offers personalized navigation, cultural insights, and key information about the Mela. The app supports multiple languages, including Hindi, English, Tamil, Telugu, and more, offering a user-friendly interface with voice commands and media-enriched content to enhance the visitor experience.
Ola Electric has further boosted the mobility experience by deploying 1,000 electric scooters at the Mela grounds. These e-scooters provide an eco-friendly and cost-effective solution for pilgrims, facilitating sustainable travel across the expansive Mela area.
Additionally, Ola Consumer has launched affordable transit services, including cabs, at airports, railway stations, and on-site rentals, making travel to and from the Mela seamless. Ola also operates EV shuttle services within the Mela grounds, ensuring convenient and accessible travel for attendees.
The Kumbh Sah'AI'yak app is a significant milestone in Krutrim’s mission to boost AI capabilities in India. The app helps visitors navigate the Mela, learn about its history and rituals, find accommodation, and explore attractions around Prayagraj. The AI-powered chatbot provides real-time information and ensures the privacy and security of user data.
Maha Kumbh 2025, which will run until February 26, 2025, is being hosted in Prayagraj, Uttar Pradesh. It is recognized as the world’s largest public gathering, attracting millions of ascetics, pilgrims, saints, and devotees from across the globe. This event celebrates India’s cultural and spiritual essence, offering a unique blend of faith, tradition, and innovation.
Published on January 16, 2025
Swiggy has launched Pyng, a new app aimed at offering professional services in areas like astrology, fitness, career mentorship, legal advice, and more. The launch is part of the company's broader strategy to diversify its offerings beyond food delivery, following in the footsteps of Chinese tech giants like Alibaba and Meituan, which have multiple apps catering to different needs.
Unlike the superapp strategy, where a single app offers several services, Swiggy is adopting a house of apps model, with Pyng serving as the latest addition to its lineup. Other recent app launches under this strategy include Snacc (a 15-minute food delivery app) and Minis (a marketplace for direct-to-commerce brands). This approach contrasts with rivals like Zomato, which has integrated multiple services like food delivery and quick commerce under a single app, while Swiggy prefers to keep its offerings separate.
While superapps have not gained significant success at scale in India, Swiggy’s decision to maintain individual apps for specific use cases might cater better to user preferences. According to Swiggy, some users will prefer dedicated apps for different needs, allowing them to enjoy specialized services without cluttering a single app.
The new Pyng app aims to attract experts from diverse fields, including mental health, fitness, and legal consulting, similar to platforms like Urban Company, but focusing more on professional advice. With this move, Swiggy plans to tap into a growing demand for at-home services and specialized consultations, expanding beyond the food delivery space.
The launch of Pyng reflects Swiggy’s ongoing strategy to scale its business by diversifying its offerings. By separating services into distinct apps, the company hopes to create more targeted, user-friendly experiences for customers, thereby driving growth in a competitive market.
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