Fortune Hotels, a member of ITC's hotel group, has announced the signing of a new property, Fortune Select Airport Road, in Ayodhya, Uttar Pradesh. This marks the upscale hotel chain’s sixth alliance in the state, further solidifying its presence in key pilgrimage destinations.

Scheduled to open in the fiscal year 2027-28, Fortune Select Airport Road is strategically located near the upcoming Ayodhya International Airport and the renowned temple. The hotel will feature 123 well-appointed rooms, an all-day dining restaurant, a banquet hall, and other facilities, catering to the growing number of tourists visiting Ayodhya and surrounding spiritual sites.

Samir MC, Managing Director of Fortune Hotels, emphasized the significance of this expansion, stating, “Needless to say, this is an important milestone in our expansion strategy. Pilgrimage destinations have been a conscious choice in our growth journey that includes high-potential tier-two and three markets, with our existing presence in key pilgrimage locations, to name a few like Tirupati, Katra, Amritsar. Ayodhya's transformation into a leading tourist destination is a unique opportunity to enhance hospitality infrastructure, and we look forward to creating exceptional guest experiences capturing Ayodhya's rich cultural heritage and spiritual essence. Additionally, Ayodhya's proximity to the spiritual capital of India, Varanasi and Lucknow the culturally rich state capital, gives travellers an additional reason to extend their visit and enjoy a memorable travel circuit.”

Ayodhya holds deep cultural and spiritual significance as the birthplace of Lord Ram and the capital of the ancient Kosala Kingdom, as described in the Ramayana. The city is famed for its numerous temples, shrines, and sites associated with the epic, making it a vital destination for Hindu devotees and a prominent tourist attraction in India.

The new hotel will operate under the Fortune Select brand, known for its upscale services and world-class amenities, ensuring a memorable stay in Ayodhya. This strategic addition highlights Fortune Hotels’ commitment to providing exceptional hospitality services in diverse markets while promoting sustainable tourism.

With the addition of Fortune Select Airport Road, Ayodhya, Fortune Hotels now operates eight hotels across three countries: India, Nepal, and Bhutan. This expansion is part of a broader strategy to increase the chain's presence in pilgrimage destinations and other high-potential markets.

Fortune Hotels, a subsidiary of ITC Ltd., continues to offer contemporary accommodation for business and leisure travelers through its wide range of properties. The brand emphasizes personalized service at great value, with convenient locations, excellent cuisine, efficient service, and competitive pricing. Fortune’s portfolio includes clearly defined sub-brands such as Fortune Select, Fortune Park, Fortune Inn, and Fortune Resort, catering to various market segments and ensuring guests can match their requirements with the chain’s offerings.

For more information, visit fortunehotels.in.