The Four Points Express by Sheraton London Euston has officially opened in London's vibrant Bloomsbury district, following a substantial £50 million investment by Splendid Hospitality. This marks the debut of the Four Points Express by Sheraton brand in the UK, created in collaboration with Marriott International.

Designed to cater to the midscale market, the new hotel features 201 thoughtfully designed rooms that emphasize refined minimalism. The compact rooms are decorated with soft, muted colors and clean lines, providing guests with a calm and comfortable environment. Located within walking distance of major transport hubs like Euston and King’s Cross St Pancras International, the hotel is ideally situated for both business and leisure travelers.

Beyond its guest rooms, the hotel is a dynamic social space that reflects the rich history of the Bloomsbury area. The public areas, including a restaurant and bar, are designed to be inviting for both guests and locals. The hotel's restaurant, The Raven, is named after Charles Dickens' pet raven, Grip, paying homage to the author’s connection to the neighborhood. The hotel also features an onsite Caffe Nero, making it a convenient spot for quick coffees, remote work, or casual meetings.

Sujay Ghorpade, the newly appointed General Manager, emphasized the hotel’s commitment to offering a seamless experience for all guests, with a focus on reliability, simplicity, and affordability. He highlighted the hotel's prime location and welcoming atmosphere, which align perfectly with the vibrant charm of the surrounding Bloomsbury district.

Room rates start at £140, and bookings can be made online.