Clarion Collection, part of the Nordic hotel chain and Strawberry brand, will rebrand to its original name, Home Hotel, on February 3, 2025. This marks a nostalgic return to its roots, as Home Hotel was initially founded in Sweden in 1983 by Jan Torgé and later acquired by Petter Stordalen in 1997. The rebranding initiative introduces the “Home until you’re home” concept, designed to foster a sense of comfort, connection, and community for guests. As part of this transformation, the 54 properties across Sweden, Norway, and Finland will undergo renovations of guest rooms and common areas, enhancing both aesthetic appeal and functionality. The move is inspired by a Novus survey revealing that 59% of participants value hotels that encourage social interaction, while nearly half expressed a desire to influence the food served. Reflecting these insights, Home Hotel will begin incorporating guest dinner suggestions into its menus by early 2025, further personalizing the dining experience. Anna Spjuth, Brand Manager at Strawberry, emphasized: "Home Hotel invites and welcomes guests into a warm and cosy environment where personal service and homeliness are at the forefront. In a time of increasing loneliness and anxiety, we see a growing need for spaces where people feel cared for and at home." She added, "Our conversations with guests highlight the strong connection between food and a sense of home, which is why we want to include them in our tradition of gathering around the table. Perhaps we’ll see Johan’s favourite Tuesday pasta on the menu soon—and hopefully, this will foster new connections and conversations among our guests." Home Hotel has always stood out for its unique properties, which include historic buildings or contemporary constructions with distinct names and personalized interiors. The rebranding also aligns with ongoing local initiatives, focusing on social sustainability and community engagement, further strengthening the brand’s connection to its roots. The six-week transition to the Home Hotel brand is poised to redefine hospitality across the Nordic region, blending tradition, innovation, and guest-centric services.
TreeHouse Hotels & Resorts has unveiled its plans to open a new property, TreeHouse Kambers, in the vibrant city of Belgaum (Belagavi), Karnataka. This marks a significant step in the brand’s expansion within the state, reflecting its commitment to offering “Quality meets Value” experiences to travelers across India. Strategically located in the heart of Belgaum, TreeHouse Kambers is set to cater to both business and leisure travelers. The hotel will feature thoughtfully designed rooms and suites equipped with modern amenities to ensure a restful and convenient stay. A highlight of the property is its “Mountain View Café”, a rooftop dining experience with both indoor and outdoor seating, offering breathtaking views of the city and its picturesque surroundings. Guests can also enjoy an interactive kitchen, creating a perfect ambiance for unwinding with friends and family. The hotel will also boast a spacious banquet hall, ideal for hosting events such as business meetings, conferences, and social gatherings. This makes TreeHouse Kambers a versatile destination for various needs. Commenting on the launch, Jayant Singh, Managing Partner at TreeHouse Hotels & Resorts, shared, “We are thrilled to introduce TreeHouse Hotels & Resorts to the beautiful city of Belgaum. Belgaum's rich history and cultural tapestry make it a captivating destination, and we are confident that TreeHouse Kambers will be the perfect stay for travelers seeking a blend of comfort, convenience, and exceptional service.” S. Kori, Owner of TreeHouse Kambers, Belgaum, expressed excitement about the collaboration, stating, “We are incredibly proud to partner with TreeHouse Hotels & Resorts to bring their unique brand of hospitality to Belgaum.” Co-owner M. Kori added, “Belgaum has so much to offer visitors, and we believe that TreeHouse Kambers will be the ideal place for them to experience the city's charm. We are confident that this collaboration will be a great success and look forward to welcoming guests to our new hotel.” With its vibrant culture, rich history, and stunning landscapes, Belgaum is an emerging destination, and TreeHouse Kambers promises to enhance the city’s hospitality offerings by delivering “Dil Se” service that goes the extra mile. Guests can look forward to a comfortable, welcoming stay that perfectly blends modern amenities with the charm of Belgaum.