Mumbai-based strategy firm Sam & Andy has successfully conceptualized ‘The Talking Spoons’, a premium catering brand under Raksha Hospitality. With a legacy spanning over 35 years, Raksha Hospitality is one of Mumbai’s top 10 vegetarian wedding hospitality companies, known for delivering excellence in wedding and event catering.

Recognizing the changing dynamics of celebrations, ‘The Talking Spoons’ was introduced as a sophisticated extension of Raksha Hospitality to cater to modern-day events, luxury house parties, and evolving wedding trends. The brand balances heritage with innovation, offering a refined experience while retaining the technical finesse of its parent company.

A Strategic Approach to Modern Hospitality

Sam & Andy took a market-driven approach, analyzing consumer behavior, industry trends, and revenue challenges before launching the brand. This strategic foundation ensured business traction and differentiation in a competitive space.

"Taking a walk down memory lane, it is nothing short of awe-inspiring to recall the entire journey right from planning to the launch of The Talking Spoons. The passion, research orientation, and dedication displayed by Sam & Andy are commendable. Here’s to scaling new heights in the times to follow,” said Avani Sanghvi, Director - Raksha Hospitality & CEO - The Talking Spoons.

Building a New-Age Brand

From developing the brand identity and designing the menu to creating a cloud kitchen concept, Sam & Andy played a pivotal role in shaping The Talking Spoons into a distinctive brand.

"Our vision was to craft a modernized extension of Raksha Hospitality that meets evolving customer expectations while maintaining the technical finesse of the parent company," shared Anindya Ghosh, Founding Partner, Sam & Andy.

Adding to the insights, Sameer Joshi, Founding Partner, Sam & Andy, said, “The key challenge was addressing a category issue impacting revenue. By proposing a solution aligned with industry trends, we created a long-term fix that not only solved the business problem but also strengthened the brand’s presence.”

About Sam & Andy

Sam & Andy is a Mumbai-based strategy-first firm, focusing on brand-driven revenue growth for mid-sized businesses. Founded in 2018 by Sameer Joshi and Anindya Ghosh, the company specializes in brand strategy, digital solutions, business transformation, and mainline advertising.

With clients across India, the Middle East, and South Asia, Sam & Andy continues to unlock growth potential for brands through a strategic lens.

In a world where hydration is more than just quenching thirst, LUCOFAST FOOD AND BEVERAGES PRIVATE LIMITED is stepping into the spotlight with LUCOFAST—a clean, functional, and nutrient-packed hydration drink designed for energy, recovery, and immunity.

With rising temperatures, increasing fitness consciousness, and the growing need for nutrient-driven beverages, LUCOFAST caters to the modern consumer seeking effective hydration without unnecessary additives.

A Smarter Way to Hydrate

Unlike sugary energy drinks or carbonated beverages, LUCOFAST is a non-carbonated, caffeine-free hydration solution that blends electrolytes, B-vitamins, zinc, and vitamin C for optimal performance.

Key Features of LUCOFAST:

Electrolyte-Enriched Hydration – Restores essential minerals for sustained hydration.
Caffeine-Free – Hydrates without jitters or energy crashes.
Refreshing Flavours – Naturally sourced flavours for a clean, enjoyable taste.
No Artificial Flavours or Sweeteners – Made with natural ingredients.
Non-Carbonated – Gentle on the stomach for rapid hydration.
High in Vitamin C – Supports immune function.

"Consumers today are more conscious about what they consume. They want hydration that not only quenches thirst but also fuels their lifestyle and wellness goals," says Khushi Mehta, Founder of LUCOFAST. "We identified a gap in the market for a clean-label hydration drink that delivers essential nutrients without unnecessary additives. LUCOFAST is our answer to that need."

Where to Get LUCOFAST?

Starting February 28, 2025, LUCOFAST will be available PAN India, including key urban cities. Consumers can purchase it directly from the official LUCOFAST website (launching the same day) or through Amazon, Flipkart, and other leading e-commerce platforms.

With a strong focus on wellness and convenience, LUCOFAST is set to redefine the hydration experience—one refreshing sip at a time.

Proximo Spirits and Monika Alcobev Limited have unveiled the highly anticipated Bushmills GTR Exclusive Range in India. Now available at Hyderabad, Delhi, and Mumbai Duty-Free, the collection includes Bushmills 21 YO, 15 YO, and 10 YO, with two additional expressions - Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive - set to launch soon.

With an ABV of 46%, these exclusive Bushmills whiskies offer a refined tasting experience:

• Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.

• Bushmills 15 Year Old (YO): Matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.

• Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.

This launch is a major milestone for both companies, reinforcing their commitment to bringing premium spirits to Indian consumers. The exclusive collection is designed for whiskey connoisseurs and travelers looking for a sophisticated gifting option.

Industry Leaders Speak on the Launch

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm: “We are delighted to launch Bushmills across GTR in India, working closely with Monika Alcobev and GMR Hyderabad Airport Duty Free. Our exclusive range of Bushmills single malt Irish whiskeys has been crafted for travel retail shoppers. With this collection, we offer something special for whiskey explorers, enthusiasts, and gift seekers.”

Kunal Patel, Managing Director & CEO, Monika Alcobev Limited, added, “Bringing the Bushmills Irish Whiskies range to our customers is an extension of our commitment to delivering #onlyTheBest premium experiences. This exclusive launch highlights our vision of introducing world-class brands to the Indian market.”

About Proximo Spirits 

Proximo Spirits is a global leader in crafting high-quality spirits, including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey, and The Kraken Black Spiced Rum. The company continues to set industry standards in premium spirits innovation.

About Monika Alcobev   

Limited Founded in 2017, Monika Alcobev is a leading importer of luxury alcohol brands in India and South Asia. The company specializes in importing, logistics, distribution, and marketing across the HORECA and retail sectors, ensuring top-tier brands reach Indian consumers.

About GMR Hyderabad Duty Free  

A premier duty-free outlet offering global luxury goods, GMR Hyderabad Duty Free provides international travelers with premium spirits, fragrances, and exclusive products.

About Delhi Duty Free Services Pvt. Ltd. (DDFS)   

DDFS, established in 2010, is a flagship duty-free retail venture at Delhi International Airport, offering a world-class shopping experience with premium liquor, cosmetics, and luxury brands.

About OSPREE (Mumbai Duty-Free) OSPREE 

Mumbai Duty-Free features a curated selection of premium spirits, fashion, beauty, and electronics. Travelers can shop in advance and collect their items at the airport, enhancing their travel experience.

The launch of Bushmills GTR Exclusive Range marks a new era for whiskey lovers in India, bringing one of the world’s finest Irish whiskey brands closer to travelers and collectors alike.