Frasers Hospitality, a business unit of Frasers Property, has announced Fraser Suites Reserve, a new luxury serviced living brand designed for global travellers looking for the privacy and comfort of home along with luxury hospitality. The new brand builds on Frasers Hospitality’s experience in extended stays and targets the luxury end of the serviced living market. It also adds a new segment to the company’s portfolio of hospitality brands.

“Fraser Suites Reserve represents the next strategic step in strengthening our portfolio,” said Eu Chin Fen, Chief Executive Officer, Frasers Hospitality. “It draws on our experience in long stays, while responding to the evolving expectations of an increasingly sophisticated segment of travellers.”

Fraser Suites Reserve is built around the idea that time is the ultimate luxury. Its properties will combine refined design, personalised service, wellness and lifestyle experiences, allowing guests to focus on work, wellbeing and personal time. The rooms are designed as private spaces within the city, with many featuring integrated kitchenettes for guests who prefer the familiarity of home during longer stays. Guests will also have access to dining concepts, wellness and leisure facilities, along with Club Frasers, a private lounge for socialising and curated experiences.

“Luxury service gives the assurance that every detail has been carefully thought through and every need understood,” said Chew Hang Song, Chief Operating Officer, Frasers Hospitality. “With Fraser Suites Reserve, this means providing an experience that feels immediately familiar and deeply human, while respecting guests’ privacy.”

Wellness will be an important part of the brand experience. At Fraser Suites Reserve Bangkok, the House of Rejuvenation will offer therapist-led treatments and facilities including thermal pools, cold plunges, compression therapy, dry flotation and red-light therapy.

Guests will also have access to The Wellness Edit, Frasers Hospitality’s global wellness programme, which focuses on simple daily rituals that can easily become part of a guest’s routine. Fraser Suites Reserve Bangkok will be the brand’s first property and will begin welcoming guests in December 2026 as part of a phased opening. Its grand opening is planned for March 2027, when the full range of facilities and experiences will be available.

The 255-room property will occupy the top ten floors of a 45-storey premium office and retail tower at One Bangkok, located at the intersection of Rama IV Road and Wireless Road. The property will offer panoramic views of the Bangkok skyline and Chao Phraya River, while providing access to the city’s dining, entertainment and cultural attractions. Further details on the property and its experiences will be announced in the coming months.