The ongoing wildfires in Los Angeles have forced over 180,000 people to evacuate, leaving many with no homes to return to as entire neighborhoods have been reduced to ashes. In the wake of this devastation, the hospitality and tourism industry has stepped up, providing crucial support to displaced residents and travelers in need. Free Accommodation Through Airbnb Holiday rental platform Airbnb, in partnership with 211 LA, is offering free temporary housing to wildfire victims. Funded by Airbnb.org, a nonprofit established to provide emergency housing during crises, and supported by Airbnb hosts, these accommodations focus on the hardest-hit areas, including Altadena, Malibu, Pacific Palisades, Pasadena, Santa Monica, and Sylmar. Vrbo has also extended support by offering refunds to guests who had to cancel reservations due to fire damage in affected areas. Discounted Hotel Stays Hotels in Los Angeles and Anaheim have joined the relief efforts, offering discounted rates to evacuees. Guests staying at these properties are advised to keep their receipts and photos for insurance reimbursement. Among the pet-friendly options are Hilton Irvine Orange County Airport, Alisal Ranch, and Mission Inn Hotel & Spa, which are welcoming evacuees with animals. Free Transportation OptionsRide-sharing services Uber and Lyft are providing free transport for evacuees. Uber is offering trips valued up to $40, while Lyft allows two rides of up to $25 each to shelters in fire-affected areas, ensuring evacuees can travel safely. Tourism Industry Unites The Los Angeles Tourism Board has compiled a comprehensive list of resources, including discounted hotel stays, to assist those impacted by the fires. These efforts reflect the industry's commitment to helping communities in times of crisis. Amid this challenging time, businesses are rallying to offer support, demonstrating the power of community and solidarity. Whether through free accommodation, discounted stays, or transportation, the travel industry is playing a critical role in aiding those affected by the wildfires.