From Badshah to Ajay Devgn Celebrity Owned Spirits Shape India’s Festive Drinking Culture

From Badshah to Ajay Devgn Celebrity Owned Spirits Shape India’s Festive Drinking Culture

By Manu Vardhan Kannan

Published on December 17, 2025

India’s festive drinking culture is evolving, and celebrity-owned spirits are playing a visible role in this shift. More than just premium bottles on a shelf, these brands reflect the personalities, values and lifestyles of the stars behind them. From expressive vodkas and bold agave spirits to refined single malts and approachable Scotch whiskies, these labels are finding their place at festive tables across the country.

Badshah’s Shelter 6 is a vodka that mirrors his rhythm, confidence and creative energy. Distilled six times in Russia, the liquid is refined and ultra-smooth, designed for those who stand out without seeking approval. Shelter 6 represents individuality and inclusivity, celebrating self-expression, music, late nights and memories that last, this vodka is positioned for people who live life unapologetically and on their own terms.

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Actor Karan Tacker brings a playful edge to the spirits space with EL GOONDA, a 100% agave spirit that is bold, smooth and full of character. Proudly Made in India, the brand speaks to a younger, experimental audience that enjoys cocktails and cultural experiences. With variants like Picante, Café and Strawberry, EL GOONDA caters to different moods and social moments. More than just a drink, it presents itself as a lifestyle built around fearless choices, shared laughter and memorable nights with friends.

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Ajay Devgn’s The GlenJourneys takes a quieter, more reflective approach to luxury. The 21-year-old single malt whisky is crafted for those who appreciate depth, patience and heritage. Smooth and complex, it reflects Ajay Devgn’s belief that true luxury does not need to be loud. The brand celebrates passion, adventure and excellence, beginning with a global travel retail launch, followed by the introduction of an exclusive Cask Series for whisky enthusiasts in India.

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Sanjay Dutt’s The Glenwalk is a blended Scotch whisky that reflects warmth, boldness and approachability. Designed to feel familiar rather than intimidating, the whisky offers smooth, comforting flavours that unfold gently. The Glenwalk was created with the intention of making premium whisky enjoyable for everyone, not just connoisseurs. It stands for shared moments, lively conversations and celebrating life with openness and joy.

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Together, these four brands highlight how celebrity-owned spirits are shaping modern drinking habits in India. Each label carries a distinct identity, inviting consumers to choose not just a drink, but a story and a mindset. Whether it is the clarity of vodka, the punch of agave, the depth of a single malt or the warmth of a Scotch, festive celebrations now come with a personal touch poured straight from the star behind the bottle.


Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

Sheraton Grand Bangalore Showcases Flavours of Kongunadu at High Ultra Lounge

By Hariharan U

Published on April 10, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway brings the bold and rustic flavours of western Tamil Nadu to the city with its latest culinary showcase, Flavours of Kongunadu, hosted at High Ultra Lounge.

Celebrating the rich culinary heritage of Kongunadu, the experience highlights a cuisine known for its robust spices, earthy ingredients, and deeply rooted agrarian traditions. The showcase offers guests an opportunity to explore flavours that are both hearty and intensely satisfying.

Curated by Chef Gopinath, the menu brings together a thoughtful mix of vegetarian and non-vegetarian delicacies. Highlights include Kongu Mushroom Milagu Fry and Karuveppilai Baby Potato Roast, alongside signature dishes such as Mutton Kola Urundai and Pallipalayam Chicken Fry, each reflecting the authentic taste and character of the region.

Complementing the food is a curated selection of gin-based cocktails designed to enhance the flavour profile of the cuisine. Creations such as Pepper Leaf Gin Smash, Curry Leaf Gin Fizz, Spiced Tamarind Gin Sour, and Smoked Botanical Gin Tonic add a contemporary edge to the traditional spread.

Set on the 31st floor, High Ultra Lounge offers sweeping views of the Bengaluru skyline, pairing the culinary journey with a vibrant, high-energy ambience that transitions seamlessly from sunset to late evening.

With its blend of regional authenticity and elevated dining, Flavours of Kongunadu presents a unique opportunity for guests to experience the essence of Tamil Nadu’s western region in a contemporary rooftop setting.


Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

By Hariharan U

Published on April 10, 2026

In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.

Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.

The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.

The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.

The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.

Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.

With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.


Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

Tipsy Tiger Garden Bar Hosts Korean Food Festival in Mumbai

By Manu Vardhan Kannan

Published on April 10, 2026

Tipsy Tiger Garden Bar in Mumbai is currently hosting a Korean Food Festival, bringing the vibrant and bold flavours of Korean cuisine to the spotlight. The limited-time menu celebrates comfort food with a modern twist, inspired by the growing popularity of Korean dishes around the world.

As part of the festival, the restaurant has introduced two special additions that stand out for their flavour and presentation. The Big Bowl Ramen is a highlight, created as an oversized and filling dish for those who enjoy generous portions. Known as one of the biggest ramen bowls in Mumbai, it offers a hearty and shareable experience that adds a fun element to dining.

For those looking for something more indulgent, the Cheese Baked Ramen offers a rich and satisfying option. This oven-baked dish comes layered with gooey cheese and bold flavours, delivering a comforting and decadent experience. With only 10 portions prepared each day, it also adds a sense of exclusivity to the menu.

To go along with the food, the bar features eight beers on tap, including a seasonal mango cider that brings a fresh and fruity balance to the rich dishes. The combination of bold flavours and refreshing drinks adds to the overall appeal of the festival.

With its focus on flavour, portion size, and limited-time offerings, the Korean Food Festival at Tipsy Tiger Garden Bar creates a dining experience that is both enjoyable and memorable.

  • Address: Hotel peninsula redpine, Andheri - Kurla Rd, Bori Colony, Marol, Andheri East, Mumbai, Maharashtra 400059.
  • Timings: 4pm to 1am.

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